Launching a new business

launching a new business

When I was thinking about quitting my job back in 2013, a lot of things were going through my mind. There were ideas of starting up on my own, writing a book, getting a new and exciting job. Dreams of going travelling. Living by the ocean. New and wonderful things.

But there were thoughts swirling through my head that weren’t as inspiring as well. Negative voices telling me that it would never work. Fears of failing in whatever I tried to do and ultimately looking like an idiot. That ‘good girl’ telling me that I should stick to the expected path and keep doing what I was doing.

Some of those fears were real and needed to be addressed. Money of course is always a very real concern: you do need a certain amount of income coming in to pay your bills. Others were imagined or at least exaggerated.

Overcoming these concerns took a lot of work. I devoured books on career transitions and starting your own business. I signed up to webinars and podcasts on each and every aspect of the process. And in a later stage of the transition I started to work with a coach.

Not to say that I’m some guru now without a care in the world! But I’m light years ahead of where I was in terms of confidence in my abilities, my priorities and my overall perspective have shifted so that I know see opportunities in a totally different light, and I’m also equipped with tools and resources that I can use whenever I come up against those blocks again.

Woo-woo hippy stuff

I’m pretty sure that I had never heard of things like “mindset” and “limiting beliefs” before this whole process. In the corporate world – and throughout my whole education really – it’s always been very rational, evidence-based and well-reasoned. I don’t remember thinking about any blocks I might have had that could get in the way of what I was trying to do.

I’m by no means a hippy (who dances around naked, you know, with sticks – love you Phoebe!), doing visualisations and meditations and prayers all day long. But the things I’ve read and the people I’ve spoken to have opened my eyes to a whole new world of ideas and exercises that exist out there that can be, and have been, hugely powerful.

Strip away all that jargon and woo-woo talk and the point is that there is a lot going on that can get in the way if you don’t address it head on. The fears and blocks you have will either prevent you from starting your business in the first place or they will prevent you from reaching the success you’re hoping for. You’ll end up sabotaging yourself, whether consciously or not.

Limiting beliefs

If you’ve ever spoken to a coach or read the text on their website, you will undoubtedly have come across the idea of “limiting beliefs”. These are your underlying beliefs – that you’re often not explicitly aware of – that inform your behaviour. They are formed through your different experiences in childhood, often inherited from your parents and rooted in a set of circumstances that were true at the time.

You may think that you want something but your subconscious may be sabotaging you with these limiting beliefs.

In your career and in business, such beliefs might include:

  • “I’m not the entrepreneurial type”
  • “I need a stable job and salary”
  • “Work is work, and you’re not supposed to enjoy it”

You can have these kinds of beliefs in other areas too. Take relationships and romance:

  • “All the good ones are taken”
  • “I’m better off alone”
  • “I’ll never meet anyone”

Can you see how those beliefs can be incredibly limiting and prevent you from getting to where you really want to be? Identifying these beliefs, questioning them, and reframing them as more constructive beliefs will be critical to achieving whatever you’re trying to achieve.

Aside from addressing those beliefs and negative ideas you have, there will also be real concerns that you’ll want to address. Money is one of them: you’re going to want to face up to this head on, saving money so that you have a buffer to allow you to quit your job, knowing how much money you need coming in to break even with your new business, and so on. (For more on this, read Money: What’s important when you’re starting out on your own.)

Building your confidence is about overcoming those limiting beliefs and addressing your mindset on the one hand and equipping yourself with the tools and support you need on the other. Having that savings buffer, partnering with a coach or mentor, taking a course to fill any skills gaps – are important steps to take.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also be interested in these articles

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Looking to grow your expert business?

Download this FREE Business Assessment to identify the gaps that are preventing your growth so that you can take actionable steps towards building a more successful and sustainable business.

We will use and protect your data in accordance with our Privacy Policy.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>