A practical guide to designing and building a profitable business that gives you freedom, flexibility and fulfilment.
Anna Lundberg continues the journey from Leaving the Corporate 9 to 5, her book that focused on the initial decision to quit your job to do something different, as she now looks at what happens next.
Here, she details what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that can support your desired lifestyle and allow you to achieve success on your terms.
In the book, she guides you through the 5 pillars of a successful business: identifying your personal definition of success; cultivating confidence and resilience; choosing the right business model; building an effective brand platform; and designing flexible work-life integration.
As it turns out, deciding that you want to create a career and life for yourself outside of the 9 to 5 – deciding to quit your job and start a business – is only the beginning. It’s a massive step, and requires a lot of courage and commitment, but it is just the very first step.
Following that decision, you may find that you experience overwhelm when faced with all the different possibilities for what to do next; doubts as to whether you’re doing the right thing, especially through the inevitable dips in confidence and results; frustration when you’re working with difficult clients and not getting paid enough; anxiety as you wonder where your next client will come from, and when; and, if you push yourself too much, stress to the point of burnout.
Through the twists and turns of her own transition out of her corporate employment and into working for herself, and through supporting her clients and community over the past decade, Anna has identified 5 key areas that you need to focus on to make your escape plan, and your business, viable for the long term:
If you’re lacking in one or more of these areas, then you’re probably struggling with some aspect of the escape process. This is not just about financial success but about creating something that is meaningful, enjoyable, and manageable in the context of all the other things (and people) that you’re dealing with in your life. Knowing where you are in each area will help you identify what to focus on going forward.
BROUGHT TO YOU BY
Voted ‘most likely to succeed’ and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.
Having ‘ended up’ in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.
Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.
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