Your practical guide to designing and building a profitable business that gives you freedom, flexibility, and fulfilment.
Anna Lundberg continues the journey from Leaving the Corporate 9 to 5, her book that focused on the initial decision to quit your job to do something different, as she now looks at what happens next.
Here, she details what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that can support your desired lifestyle and allow you to achieve success on your terms.
In the book, she guides you through the 5 pillars of a successful business: identifying your personal definition of success; cultivating confidence and resilience; choosing the right business model; building an effective brand platform; and designing flexible work-life integration.
As it turns out, deciding that you want to create a career and life for yourself outside of the 9 to 5 – deciding to quit your job and start a business – is only the beginning. It’s a massive step, and requires a lot of courage and commitment, but it is just the very first step.
Following that decision, you may find that you experience overwhelm when faced with all the different possibilities for what to do next; doubts as to whether you’re doing the right thing, especially through the inevitable dips in confidence and results; frustration when you’re working with difficult clients and not getting paid enough; anxiety as you wonder where your next client will come from, and when; and, if you push yourself too much, stress to the point of burnout.
Through the twists and turns of her own transition out of her corporate employment and into working for herself, and through supporting her clients and community over the past decade, Anna has identified 5 key areas that you need to focus on to make your escape plan, and your business, viable for the long term:
If you’re lacking in one or more of these areas, then you’re probably struggling with some aspect of the escape process. This is not just about financial success but about creating something that is meaningful, enjoyable, and manageable in the context of all the other things (and people) that you’re dealing with in your life. Knowing where you are in each area will help you identify what to focus on going forward.
BROUGHT TO YOU BY
Voted ‘most likely to succeed’ and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.
Having ‘ended up’ in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.
Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.
One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
We only ever collect the information that we need in order to serve you.
Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.
If you are a paying customer, we also collect your billing information including your last name and your postal address.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.
We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.
You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.
We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).
Your information will be shared with these service providers only where necessary to enable us to run our business.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
We are committed to ensuring that your information is secure.
Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
If you have any questions or concerns related to your privacy, you can get in touch here >>