Architect

Build a commercially strong business, designed around a life that works for you.

A 12-week solopreneur business coaching programme for experienced experts who are ready to build differently.

JOIN THE WAITLIST

Next 2026 cohort starts September | £3,500 inc VAT.

This is for you if you want the next stage of independence to be:

simpler in structure

stronger commercially

calmer in demand

lighter in delivery

You didn’t choose self-employment to recreate the 9 to 5.

Architect is where we apply the Solopreneur OS™ to redesign your business - so that you can do meaningful work with people who get it, in a way that fits your life.

The Solopreneur OS

The Solopreneur OS™

A business that works is designed, not improvised. For solopreneurs, it comes down to three essentials – when they align, the business becomes simpler to run and stronger commercially.

  1. DESIGN: (Re-)design your model for profit and capacity.
  2. DEMAND: Create demand without constant pushing.
  3. DELIVERY: Streamline delivery so it’s sustainable.

Architect is where we apply this lens to your business and make the decisions stick.

The Solopreneur OS

In 12 weeks, you'll have:

  • A clear core model (offers, pricing, capacity decisions)

  • Messaging you can stick with

  • A sustainable visibility plan that fits your capacity

  • A simple sales pathway (interest → conversation → decision)

  • A lighter delivery model (boundaries, scope, systems that stick)
  • A 90-day plan for what happens next
APPLY TO JOIN

What we work on inside Architect

DESIGNING YOUR BUSINESS MODEL WITH INTENTION

  • Refine your core offer(s) – and decide what to stop selling
  • Strengthen pricing and packages so profit matches your capacity
  • Redesign your model around real-life constraints (term-time, energy, life)
  • Sharpen your positioning so it’s easier to explain – and easier to choose

BUILDING CONSISTENT DEMAND FOR YOU AND YOUR SERVICES

  • Tighten your message so your value is instantly clear
  • Choose a visibility approach you can sustain without constant pushing
  • Streamline a simple, ethical sales pathway from interest to decision
  • Build a calmer content rhythm that supports demand (not a hamster wheel)

ESTABLISHING SUSTAINABLE DELIVERY RHYTHMS

  • Lighten delivery so results don’t require over-delivering
  • Clarify boundaries and expectations (scope, access, turnaround)
  • Put lean systems in place so the business runs without living in your head
  • Design a weekly rhythm that protects focus, energy, and consistency

 

What's included in Architect

What's included

12-week small-group cohort

Fortnightly 90-min design Studio calls

Fortnightly hot seat Clinics

Weekly check-ins + micro-feedback

Templates/tools + private community space

Investment is £3,500 (including VAT).

Dates & rhythm

Designed to work within school hours and real capacity.

Example dates for the January 2026 cohort:

Kick-off Call: Tuesday 27th January

Studio Calls: fortnightly Tuesdays, 12:00–13:30

Clinic Calls: fortnightly Thursdays, 11:00–12:00

Planned breaks around half-term and Easter

JOIN THE WAITLIST

BROUGHT TO YOU BY

Anna S. E. Lundberg

Anna Lundberg is a solopreneur business coach who has spent more than a decade helping founders redesign how their business actually works.

She blends early-career experience in a global Fortune 500 company with over a decade running her own consultancy and advisory practice.

Anna is the author of Outside of the 9 to 5 and Leaving the Corporate 9 to 5, and host of the long-running Reimagining Success podcast.

Her work focuses on quietly driven solopreneurs who want clarity, sustainability and clean margins – not more hustle or scale-at-all-costs thinking.

For experienced solopreneurs ready for a simpler, more sustainable way to grow.

APPLY TO JOIN ARCHITECT

After you apply: You’ll hear back from Anna personally. If we’re new to each other, we’ll book a short fit call before confirming your place.

FAQs

Architect is a 12-week small-cohort programme that helps you redesign your solopreneur business using the Solopreneur OS (Design, Demand, Delivery). The focus is on building a business that is commercially strong and designed around real life, so it feels simpler to run and easier to sustain

Architect is for experienced solopreneurs and independent experts who already have credibility and paying clients and want to build the next stage of their business differently. It’s especially suited to service businesses (coaching, consulting, creative and specialist experts) who want clarity, clean margins, and a life-first model.

You’ll have a clear core model (offers, pricing, capacity decisions), messaging you can stick with, a sustainable visibility plan that fits your capacity, and a simple sales pathway from interest to decision. You’ll also redesign delivery so boundaries and systems hold, and you’ll leave with a 90-day plan for what happens next.

The Solopreneur OS is a structural lens for building a business as a solo operator. It brings together three essentials: Design (your business model and capacity), Demand (how the right clients find you), and Delivery (how the work runs sustainably). Architect applies this lens to your specific business so you can make clear decisions and implement them.

We work across the three pillars of the OS. You’ll refine your offers and pricing, sharpen positioning and messaging, build a simple ethical sales pathway, choose a visibility approach you can sustain, and redesign delivery and systems so the business runs with more ease week to week.

Architect includes fortnightly 90-minute Design Studio calls, fortnightly hot seat Clinics, weekly check-ins with micro-feedback, and templates/tools alongside a private community space. It’s a small cohort, designed to combine structure, peer momentum, and tailored support.

The investment as of January 2026 is £3,500 (VAT included).

Design Studio calls run fortnightly Tuesdays, 12:00–13:30 UK, and Hot Seat Clinics run fortnightly Thursdays, 11:00–12:00 UK (GMT).

Yes. There are planned breaks around February half-term and Easter, and the rhythm is designed to work within school hours and real capacity.

Live calls are where coaching and decision-making happen, so attending is strongly recommended. If you miss occasionally, you can stay on track through the resources, check-ins, and the next live touchpoints.

Architect is delivered as a small cohort with tailored support through Studios, Clinics, and weekly check-ins with micro-feedback. It’s designed to be high-touch and personal without relying on unlimited 1:1 access.

Apply using the form on this page. You’ll hear back personally, and if we’re new to each other we’ll book a short fit call before confirming your place.

It’s both structured and personalised. You’ll get a clear framework and sequence, but the work is applied directly to your business through coaching, decision-making support, and implementation guidance so changes actually stick.

For any other questions not covered here, get in touch
and we’ll help you get the information you need to make a decision.

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Apply for Architect (January 2026 intake)

Architect is a 12-week programme for established solopreneurs ready to build a commercially strong business designed around a life that works for you.
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Anna Lundberg solopreneur business coach

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Anna Lundberg solopreneur business coach

Try the free diagnostic

See what’s working, what’s not, and where to focus next – so you can build a business that earns well and feels good.

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Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

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Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

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