Ep. 191 Personal branding with multiple businesses

personal-branding-with-multiple-businesses

In this week’s episodes, Anna looks at how you can manage your personal brand when you have multiple businesses.

It can feel challenging to build a coherent and unified brand when you have lots of different projects, side hustles or multiple businesses. But there are strategies and tactics that you can use to make it work.

*Resources mentioned during the episode*

1:1 Coaching & Mentoring: If you’re looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. onestepoutside.com/coaching

Personal branding with multiple businesses

We’re back with another #askanna episode. So this is when I answer a question that’s come in from Psalm one here in the podcasting community in my Facebook group on a workshop that I’ve run. If you have a question for hashtag, ask Anna, you can email me at podcast at one step outside.com. You can message me on your favorite social platform where we’re connected Instagram, LinkedIn, or if you’re on my email, whatever. So this is your opportunity. There are no stupid questions. If you have the question. I’m sure somebody else has it too. And I’d love to either answer the question, you know, it could be a quick email, I’ll send you a voice note. It might be a full podcast episode, a video a workshop? Who knows? So please, I’m here for you. I’m not just talking into the for for my own sake, I want to be giving you content that’s valuable and answering your questions. So please, please, please let me know if you have any questions for the next ask Anna episode.

Now, the question that came in from somebody in one of the workshops I did recently on personal branding was, how do I manage my personal brand?

When I have and I’m kind of anonymizing this, I’m elevating it up when I have more than one business more than one job, right? So this specific question came from someone who has a legal business and background and then moving into politics. But of course, it can be many things. And I’m a huge fan, as you may know, a portfolio career, you know, being a marketing consultant for charities, and also an adventure photographer, or being a yoga instructor, and also a finance advisor, whatever that is, right? Even for me to some extent, you know, by definition, in fact, coaching, consulting, writing, speaking, it’s kind of a portfolio career. So how do you manage your brand when you don’t have that single minded clarity of I do this, I do this one thing.

As a very personal example, when I first started, I was reluctant to post about coaching on LinkedIn, right? And also not just online, but in person, how do I introduce myself, it was really tough to own the whole coaching it felt so airy fairy if I was talking to corporate people, I still clung on to my previous work, oh, I, you know, I used to work at Procter and Gamble, there’s that ego still, or I’m a digital marketing consultant, I still to be honest, put consultant on all of those formal forms I have to do because that coach or I’m beginning to think I’m gonna say Coach and writer or something like that, because the writing, I’m really sort of leaning into that. But it takes a bit of confidence to say that right. And for me, especially because I talked about quitting your job. Escaping the nine to five, I felt really conflicted about post coaching, posting about coaching, I’m trying to say, on LinkedIn, a professional channel where I also had corporate business clients who I was working with on other things. However, once I started tentatively, and then wholeheartedly showing up on LinkedIn, I could do so as so much more integrity, authenticity, I felt really aligned. And I’m now myself across all touch points right? Now, that doesn’t mean I say the exact same thing to everybody, I’ll choose to curate, I guess an image or pitch myself, and particularly depending on who I’m speaking to, which is always powerful anyway. But I have an understanding of, of who I am as a whole person, I have kind of an umbrella mission. And then I do various things under that. So my general advice is, you know what, go for it, people will actually and this is what I found value at. And I even got, funnily enough several corporate clients.

In fact, some people in those companies have worked with me as individual coaching clients and others have given me amazing feedback, and maybe even asked me to come in and do workshops, and so on.

Right, so I’ve even seen positive results from it. Now, again, when it comes to introducing yourself in person that say, It’s true that I always recommend having a really clear elevator pitch, you know, X Y, Zed, I help corporate professionals quit their job and start a business so that they can create more freedom, flexibility and fulfillment, for example. But this is flexible, and it should be adapted to the audience, the person, I’ve modified it a little bit for different channels like Instagram, bio, LinkedIn, website, Facebook, et cetera. Also, depending on who you’re speaking to, actually in person, right. So even within my One Step outside business, if I’m speaking to someone in corporate, depending on who I think I’m speaking to, I can either talk about helping people in corporate side of business, or I can talk more about the work life balance, integration, personal branding. If I’m talking to people who’ve already started a business, I might focus more on helping them achieve sustainable success, build their personal brand, the five pillars. And again, you know, taking a step back, I might choose to focus more on again, most personal branding, work life integration workshops, or speaking, if I think Gangrel of that kind of piece would be more relevant than the individual coaching. So as management guru of the 80s 90s, Stephen Covey said seek first to understand, then to be understood. So one of the answers to how do you manage your brand when you have a few different strings to your bow, that portfolio career is that you need to understand who you’re speaking to, and then you can Give them kind of the and I say pitch.

But really it’s just a conversation introduction, let’s say, give them a relevant answer. And also, by the way, most people don’t care. So if I say I work for myself, most people go, Oh, great, and move on. So simple. Second, you want to try to elevate beyond your specific roles and businesses to find that umbrella theme. And I think I did a full workshop on this a few years ago. So if you’re interested, let me know, podcast at one stepaside.com, or message me on social. But who are you? What do you actually stand for? What do you want to be known for? That’s the whole point of a personal brand, it lives above and beyond any specific business. So you know, I always give the example of Richard Branson who yes is obviously a massive example. But he if he had only, you know, branded sort of Virgin Music, etc, he could never have gone into Virgin Galactic and everything. And certainly he as an individual is kind of no Typhon.

Whatever else he stands for, right, he’s got a very clear personal brand that lives above and beyond and his Twitter, following, of course, is massive compared to any of his specific businesses. So that is the whole point of personal brand, you are a whole person. So really tried to think of your values, your strengths, your skills, your mission, what you want to be known for. That’s really critical. And yet, of course, it depends a little bit on the nature of your different roles and business. If they’re conflicting, if they’re actually conflicting.

My provocative question for you is, should you actually be doing them?

So if there’s a disconnect and values, you know, if a client and one wouldn’t appreciate what you’re doing in the other? Should you really rather do you really want to be working with those clients? Because again, from my experience, you feel so much more aligned and wholehearted and authentic, you’ll get better results, you’ll just have so much more clarity, things will flow more if you can find a coherent, compelling way to bring it under an umbrella that makes sense. Now, it is possible that the situation is temporary, you know, for example, you might be continuing in one day job as you grow your side hustle. And then you might also not be able to because of conflict of interest posts, let’s say let’s say I don’t know your recruiter or something on LinkedIn, you can’t then perhaps also share a particular side hustle, but then consider different channels, right, you could start building, you know, for example, that charity consultant, I could build that business on LinkedIn. And I’ll do my adventure photography business on Instagram, for example, right?

So have a think about that. However, it or not, the example that comes to mind is Pete Ken, who you may have seen on Britain’s Got Talent recently, because he was on a couple of months back. He is a business owner, as a catering business. He’s won awards for that he’s that’s his sort of day job, as it were, of course, took a bit of a backseat during the pandemic. And he discovered laughter yoga, and he’s become known now as their laughter man. So he does that on LinkedIn, he went on to Britain’s Got Talent and share that a little bit, and he got some great airtime and coverage and so on. And he does that, you know, his catering clients, certainly don’t disrespect him, I hope. And don’t buy less from him just because he shares his laughter piece. It makes him more interesting and unique and, and exciting to talk to you. Right? So those are two totally, they’re not conflicting. But they’re certainly not related to each other being the laughter man and a caterer, let’s say, but it makes him so much more interesting. So really think about be a bit more open minded.

 

Don’t assume don’t project your own insecurities on other people, give them the benefit of the doubt, allow them to, to be interested in what you do, and so on. And yet, the caveat is, of course, if they really are conflicting, then a should you be doing them at all and be can you do them on different channels, at least temporarily. But that’s the answer. Really, right. So how can I manage it well elevate beyond the individual pieces, who are you? How can you bring that together? And in a way it sort of translates into a personal brand website? Right? There are different ways of grouping it so I’ve chosen on my Anna limbo.com Now to do speaking, coaching workshops, for example, you could have I mean, it doesn’t, you know, for let’s say for pecan he could have a section, which is Laughter Man, he could have then a link off to his catering business, because your personal brand, your personal brand website is you. It’s I haven’t chosen to do that. But it could be more personal. You can even share your hobbies and interests there. Right? If there’s a huge part of it, you know, you’re a really avid surfer or you have a campervan and so on that can be part of the content you share on social media. We talked a while ago about standing out in a cluttered mark. And that’s what that’s all about. Right. It’s about sharing your eccentricities, your your quirks, your personal interests, insofar as you want to share those openly and publicly, but it’s not as challenging as you think. If you disagree, if you’re really struggling, then I would like to hear from you. I have been doing calls recently just to understand sort of research for my sake. But also of course, I’m hoping to to help you to find that red thread through the different things that you’ve been doing over your career through the different things you’re doing now. I want to be doing. And first of all get you clarity and confidence on who you are and what you stand for. And secondly, find a way to present that in a compelling and coherent way, possibly for future employees or employers, rather, if you’re looking for another role, certainly for your different clients. And just generally, you know, feels so much better to be able to introduce yourself with confidence, even I keep giving examples at dinner parties,

if I go to dinner parties all the time to that would be nice. But to be able to go, hey, yeah, I do this and be really excited and passionate about it, and not being like, Oh, I do coaching, which is really uncomfortable, I kind of do this. And I also do that and, and then you lose people. So if we come back to you know, a few weeks ago, we talked about referrals and recommendations as well, you do need to be really clear on what you do. Again, remember, depending on who you’re talking to, you might introduce both or all three of your things. You might say, actually, you do a number of different things. You know, I do some writing, I do coaching and consulting. And then if they’re interested, they can pay more. If not, they’ll move on. Or I can choose to only talk about coaching, because I’m in a coaching world where I can talk only about the writing. And because I’m in a writing workshop, who knows, right?

So it’s not saying that you’re lying or being fake or in any way, but, but you’re choosing the most relevant pieces rarely.

And that’s fine, you get to choose what you share with whom so completely up to you. So hopefully, that’s reassuring and takes a bit of the pressure off, listen to who you’re speaking to understand what’s the most relevant piece and you can share as much or as little as you want to. But again, if you’re stuck, do send me a message. Comment below. If you’re listening somewhere where you can comment, send me an email at podcast at onestep i thought.com. Or send me a DM PM, whatever, I’d love to speak to you again for my own selfish purposes to understand the challenges you’re facing so I can really develop content that will help other people like you. And of course, I’d love to talk about how I could help you perhaps with one to one coaching, I’ve been toying with a small intimate personal brand, group program. So that’s an option as well. So do get in touch. But I hope that’s been reassuring insightful, I hope that’s given you something to think about when it comes to your diverse interests and projects. And I’ll see you back here next week when we have a pretty exciting interview coming up before our escaping the nine to five series. I’ll see you then. Bye for now.

WORK WITH ANNA

Let us help you design a business and a life that gives you freedom from the 9 to 5. There are several options for how you can work with us. Choose the programme that’s right for you.

The Outsiders Business Incubator

A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. onestepoutside.com/9to5

The Outsiders Business Accelerator

An ongoing mastermind for service-based business owners, freelancers and online entrepreneurs who are ready to achieve success on their own terms. onestepoutside.com/accelerate

The Outsiders Business Academy

A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. onestepoutside.com/course

1:1 Coaching & Mentoring

If you’re looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. onestepoutside.com/coaching

Escaping the 9 to 5

Join our Facebook group to meet a community of like-minded would-be escapees as they work on redefining and achieving success on their terms.

SHARE THIS ARTICLE
Facebook
Pinterest
Twitter
LinkedIn
Email

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also like

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

If you’re feeling a bit stuck and not sure how to move forward, let’s get on the phone to explore how we can work together to help you achieve your goals, and which option is the best fit for you.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Outside of the 9 to 5

Anna continues the journey in her new book, where she details what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that gives you more freedom, flexibility and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (https://onestepoutside.com/).

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics

Google

We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.

Facebook

We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>