Ep. 249 The Macpreneur with Damien Schreurs


In this week’s episode, Anna speaks to Damien Schreurs in the latest in her interview series.


Damien Schreurs is a former R&D engineer with 18 years of experience working for a Fortune 500 US company.

In 2013, Damien started EasyTECH as a side hustle to experience entrepreneurship while preserving a steady paycheck. In September 2016, Damien finally quit his 9-to-5 to offer Apple training and consultancy services in Luxembourg and regain control of when and how he can dedicate time to his family and to his work.

Tune in to hear the challenges that Damien faced along the way and his insights for how you can make the right decision at the right time.

You can connect with Damien on his website, LinkedIn, Instagram, and Facebook.

*Resources mentioned during the episode*

Nail Your Niche Workshop – In this live 90-minute virtual session, we’ll lead you through the process of finding your niche, avoiding common pitfalls, and validating your choices onestepoutside.com/niche


Anna Lundberg  

Hello everybody and welcome to this month’s interview. And I’m here with Damien Schreurs, who is known as well, I don’t know, if you’re known as that, you tell me, if you’re known as the Macpreneur, if you work with Macpreneurs… we’ll dive into that in a moment. But he’s here to tell his story of escaping his Fortune 500 job in order to help people like you, I believe people like me, certainly. And in the meantime, also regain control of his time, the time he spends both at work and with his family, which is a topic that’s really close to my heart. And he and I met via the Youpreneur community, and I was just looking, it’s episode 192 if anyone wants to go back, Chris Ducker is the sort of head of the Youpreneur community, he coined that phrase. And that’s how we were introduced. So if you are interested, he was on the podcast some time ago. And in fact, I’ve had quite a few people from that community on here. So I’m really pleased to speak to you now, Damien. So first of all, welcome. And why don’t you in better terms than I do introduce yourself and what you’re doing before and what you’re doing today.


Damien Schreurs  

Thank you for the opportunity for the interview. The way I see myself is I like I’m someone who help people from all ages be more comfortable with technology. And I would say that’s at a very high level. And but with Macpreneur, I’m specific trying to help solopreneurs will use Apple products and Macs in the business.


Anna Lundberg  

Very nice. And I love how you position that the value is clear. And I think people can very quickly identify with that. So walk us through your your corporate career. You’re an r&d Engineer for 18 years, I think you said and you started a business alongside that, can you tell us a little bit about that journey in terms of deciding to set up a side hustle and how that went.


Damien Schreurs  

So deciding the side hustle was starting the side hustle was actually linked to the birth of my daughter. So that’s, that’s when I would say the idea of putting it in practice and became it, it became a reality. The idea of having my own business started much earlier than that, because the on in the last year at university. So I was I graduated as a physicist engineer. And in that last year, and I remember exactly where in the amphitheater, I had this idea of one day, I will have my business, I will have my own business. And because I was already in like a fast moving train of becoming an engineer, I think, no, I didn’t have yet the job opportunity. But immediately after my studies, I started working for that five, fortune 500 company. It’s a US company based with an r&d center in Luxembourg. And so I’m someone who is a bit cautious by nature, and a bit risk adverse. And so I told myself, one day, I will have my my business. But now I will learn and try to practice what I’ve studied for five years.


Anna Lundberg  

Nice. It’s funny, I never had that thought I don’t think I knew really, I think like a lot of us, we just come out of university. And as you said, there’s that fast moving train, you kind of just go to the next thing, I did a Masters and then you just go to the job. And then it just kind of rolls on without really taking a step back to think about what I want to do. So that’s really interesting that you had the thought of the entrepreneurial dream, I suppose. When you were while you were doing engineering, that’s quite a long time, I suppose. What? How did you see success? were you seeing your career path as progressing through the ranks and becoming, you know, a senior leader in that kind of organization? Or did you sense Oh, this is not quite for me. I see another future for me.


Damien Schreurs  

All right, it’s a it’s a good question. Because when I had the interview, and they asked me, Where do you want to bekidslifeskills_workshop_3AUG2019-15 in 10 years? I told actually two conflicting answers. I told myself that I would lead a team but that I would be in a different department then when I was what I was hired for. So I was a simulation engineer. So I was doing computer simulations. But I wanted to work in the department in charge of creating the software to do the simulation. And so that was my my vision at the time. Right? And I think partly, I told them that I wanted to lead people because I wanted somehow to be seen as, as afterwards I learned the term management material Right, yep. Right. So if you want to make a career, at one point, if you don’t lead other people, it’s not considered to be a career. What I didn’t know is that in that company, they had actually a dual ladder system, I don’t know if you’ve heard about that do so on a ladder system is right, you, you start at a position and then you start you, you are maybe a low level manager, mid level manager, high level manager, then you you become director and stuff like that. Well, in that company, they had a dual ladder. So you could go and follow a management path, but you can also follow a technical path. And so when I realized that actually, I decided to follow the technical part where you would be more compensated, you would have a better title, better salary, but you would not need to manage people. And I realized that, in the end, I don’t really like managing people.


Anna Lundberg  

That’s so interesting. I’ve never heard of that job ladder system. But it makes a lot of sense, because it’s very, I guess, mature of you to recognize in the interview that that was the right answer, you should say, because it’s true in most companies, you can only progress by becoming a leader, other people. So even if you love your job, and you’re really good at being a technician, you have to be good at leading people. And we’re not all some of us are better at managing people and have a passionate passion for that. And others are better, technically. So that’s really interesting that there’s those two paths. And you know, obviously, you you said the right thing to get the job, and then you’re able to evolve your vision. But But you said that your vision evolved when you became a father. So can you tell me more about that moment about you know, that the realization, I guess, of maybe how your vision of success changed now that you are going to maybe have children and family and different priorities?


Damien Schreurs  

Yeah, so it will take me but I started working in 97. And so 10 years after that was 2007. And that’s the year my first daughter was born. And I remember I didn’t fully know, yes, I actually reached my goal at the time. So I managed to move in the department in charge of creating the software for the, for the simulation. So I somehow reached my goal. And I think that may be also linked to that say, Okay, so what’s my next goal? Right. And I must say, we, I’m very lucky, I’m living in Luxembourg. And the government offers almost the same advantages for fathers compared to mothers in terms of parental leave. And so right after my daughter was born, I applied for halftime parental leave. So for 12 months, I could work halftime, it gets paid, obviously, half my salary, but then have to remember how much it was. But it was interesting for the money that the government was giving me so I was not our head more than half the salary. And that, in addition to spending time with my daughter, was also time for me to reflect on. Okay, what, what would it look like if I didn’t work there anymore if I had my own business. And I think it coincided as well with me starting to do some voluntary work. Basically doing what I’m doing today. But for free, so giving, training it training classes, on site consulting stuff, and to see a little bit what it’s what this word is about, without financial gains, but to get to practice a little bit to see what it is basically. And in the company where I was working, we weren’t a small group of others of men, pushed a lot for B, for being able to work from home from time to time, right? Teleworking. And it was like, we were the first few fathers wanted to do that. And we had so much pushback, right? So much pushback from from management from HR. And I think that’s also part of my decision for at one point, leaving the company and being in deployment? Yeah,


Anna Lundberg  

that’s interesting, because of course, there’s so much discussion now around working from home. And it feels like it’s a more enlightened period. But then we see the pushback from lots of CEOs and companies mandating people back into the office. And I guess for you, yeah, that that then gave you that additional push is also interesting, as you said that you sort of achieved your goal within the organization, and you start beginning to ask what’s next? Sometimes it’s, unfortunately, that were made redundant. And we kind of are forced to make a decision in that way. But sometimes, we’re actually successful, and then they go hang on, is that it? Now I want to do something differently. So I guess what about the moment when you decided to go all in with the business that was more recently wasn’t, so what helps you to make that transition because I think the dream for a lot of people is all part time. Amazing, I can then work on my business alongside but the reality is often that we don’t make so much progress. And you get into that comfort zone of like, Oh, I’m kind of dabbling, not quite going full time, and you have still got the security of the existing job. So what helps you kind of take that leap?


Damien Schreurs  

So yeah, I did, I did, both parental leaves, part time, parental leaves for both my daughters. So the first one, and of 2007 2007 to 2008. And then the other one was end of 2009 to 2010. And, and I would say that, at that point, as much as I wanted, I knew I wanted to be to have my own business, I was quite fulfilled with my job actually. Until, until I wanted something else. And I discovered lean, lean management, and Lean product development. So it’s a it’s a way of its continuous improvement methodologies that’s coming from manufacturing, but applied for research and development. And I would say almost fall in love with that, because I fell in love with that, because I’m, I have this mindset of continuous improvement. And so I made the shift in 2010 2011, with the idea of, if I can’t succeed in bringing change, right to that r&d environment, in a department that is whose sole focus is to bring in improvement and change. If I’m not able to do that, I’m going to leave the company, right? That’s. And it took me two years to realize that whatever I was doing, I would never succeed in changing the mindset of the top management and HR. And what pushed me was my wife. Because my wife told me one day, look, you’re talking about this, this? Your company, your business? In French, we say my what you’re talking about with this, but I don’t see anything, right? When will you do it? And so I started to do some research. Okay, what does it mean in Luxembourg? How do we start a company and so on? And she actually found my first client? Oh, wow. Yeah, it was pro bono. Right? The there was no company yet. There was nothing official at the time. But basically, I, I did a free gig. And that convinced me to Okay, let’s let go and do all the paperwork and so on. And funnily enough, I got the authorization to have a business on the birthday of my daughter. And I got the end, the company was founded, officially founded on the birthday of my wife. And so I remember that that day, we I went to the to the notary signed a paper for easy tech. And then two kilometers later, took him away a restaurant with my wife for our birthday.


Anna Lundberg  

I love that the birth of the children of relationships or businesses, it all ties together. So what have been the challenges along the way, then would you say maybe a couple of the key difficulties and how you’ve overcome them in terms of obviously, it’s still a big leap to take and there’s the pressure of bringing in money for the family and so on. So we’ve been a couple of the challenges that you faced.


Damien Schreurs  

Bunch of challenges. The first one was to actually decide on the business model. Will there be clients? Is there a market somewhere right in Luxembourg for what I want to do? I I did the Venn diagram of what am I good at? What do I bring? Which value could I bring to the, to the marketplace? And where where is the need? Or who are who would be willing to pay basically,


Anna Lundberg  

the purpose diagram. I love that one with the four circles.


Damien Schreurs  

Yeah, yeah. Yeah. So that was the, the the initial thing, and then I am, because I like Apple, I took Steve Jobs.Evening-Classes Famous, I don’t know if you know, the two by two matrix of Steve Jobs. When he returned to Apple. It was a mess. They had hundreds of products and computers, it was nobody could understand what they were selling. And so he said, let’s simplify. And so it drew a quadrant of the four quadrants and said, We have computers for private individuals and for businesses. And then we have, we need a laptop and a desktop, basically. So for computers, I do the same idea. And I said, Okay, I need to find gigs in a b2b versus b2b, b2c sector. And I like training, I’m very good at providing training. And I also do consulting consultancy. So I said, let’s find a gig in one of these four quadrants, and then decide which one pays the best, which one is the easiest to do. And I managed to only find three. But that was enough for me to actually to start. And to realize that, yes, there is a potential market. The second struggle was deciding when to quit. And so initially, I had the idea, I need to hit a certain monthly revenue, or a certain amount of clients. And I quickly realized that it wouldn’t work, or it would take a lot of time. And so I got a bit impatient, which is not in my nature, I usually am very patient. But they I got impatient or impatient. You say two and a half years, it took me between starting the business, officially and then quitting, quitting. That’s two and a half years, but still I, I became impatient. And so I changed the criteria for leaving my nine to five. And the criteria was, I need to have 18 months worth of expenses covered. Right, I needed a runway, that’s how I decided in the end. And actually, this, this runway, it provided for more than 24 months. Because I managed to reduce further the expenses afterwards. The the third struggle, and it was a big one for me, and I did not expect it at all, was the prospecting side of things. And there was a podcast that was that I listened to. And the host uses the analogy of the jungle, right? So you have lions who grew up in the jungle, they have no problem finding food, but then you have lions growing in zoo, they are fed. If you put them in nature, they will have lots of difficulties finding something to eat and, and I realized it was the same for me as an entrepreneur. I really need it. And luckily, I was in a mastermind, one of the members of the mastermind suggested a book on prospecting. And it helped me actually overcome that struggle.


Anna Lundberg  

What a great metaphor. Where did that come from? The lion analogy, the jungle, do you?


Damien Schreurs  

Yes, it’s get your mind right. Okay. Nick Szabo, the host,


Anna Lundberg  

just because I’m sure I’ll steal it because it feels like a really good analogy, not just for for prospecting. But for everything in corporate, like you have your income coming in, and you’re getting paid your salary, regardless of what you do. Now, of course, we’re hard working and we get great results. But if we didn’t show up one day or didn’t do our best work would be fine. Whereas of course, when it’s your own business, if I don’t show up to a call, if I don’t release my podcast episode, it doesn’t necessarily happen the same way. So that’s a really interesting analogy. But I think those three key points they’re so succinctly described, that’s exactly the work. I think everybody listening to this will go, Oh my gosh, yes, I have experienced or am experiencing or will experience those three things, right, because, as you say, the business model, it’s easy to fall into something that we’ve been doing. That’s certainly what I did. I went straight into just marketing consulting, which I eventually pivoted away from, because it wasn’t the reason why I’d taken the huge leap out of corporate I was doing the same kind of work. But when you first come out, you don’t know and you kind of have some opportunity comes along, you kind of just go with the flow, in my case, at least. And then it took more time to work out what what I wanted to do. And as much as I’m a fan of strategy, and all these Venn diagrams and things, there’s only so much you can do from behind your desk, right, you have to actually, we talked about sending out surveys or talking to people or trying to sell something to actually know if it’s going to work. And that prospecting thing, I mean, people actually showing up is a huge thing. Some people don’t want to show up on video, and they feel like it’s a bit to promote myself, and so on. And that’s not something we have to do, again, so much, although I’d argue that actually building your image and personal brand within a company is also important, especially if you want to be open to career opportunities, and so on. And I’m jumping around a bit. But your second point as well is really interesting, because it’s, it would feel so much safer, wouldn’t if I had a pipeline of 20 clients waiting for me, and an income of 10k, whatever it is, but certainly most people have maybe a day, during the week and even less, and even if they’ve got two days, you know, if you’ve got all the business development, admin accounting, etc, there’s not so much work to get that. So I love that reframe of actually rather having a runway of cutting down and expenses and knowing that you can cover that to take a bit of the pressure off. But that’s a really difficult decision. Just briefly on your business model. I guess now, wherever you landed, like what kind of clients are you working with? And what is your strategy for monetization, and all those lovely things that we need to do in business?


Damien Schreurs  

So that’s also like, very funny for me, it’s that you’re going to the fourth quadrant that I did not hit when I Well, that’s my business.


Anna Lundberg  

That makes it even harder to land on the right strategy, but you got there in the end. So tell us


Damien Schreurs  

exactly, exactly. I tried three, I took one of the three and then I realized was not a good one. And I really, actually easy tech at one point, financially speaking was very, very bad. It was summer of 2018. Very, very bad. And luckily, I was able to go into a program for flailing businesses in Luxembourg’s like entrepreneurship coaching program. And thanks to that program, I realized no, I absolutely need to go to that fourth quadrant. Okay. Wow. Absolutely. And so, with the help of some mentors, and also myself, learning how to knowing now better how to prospect and manage to find a, some key clients, that today, right, I think I have maybe four clients, and they represent 70% of, of my revenue. And, and that was the game changing aspect. For me,


Anna Lundberg  

I think that’s one of the 8020 Pareto principles, and that we think we need a lot of clients. But actually, if you’ve got the right, clients strategy, pricing, and so on, you can have just a handful, and that will hit your targets. Amazing. That’s great. And that support is available, as you said, for failing companies. Because I think a lot of people that won’t go and apply to a job and give up rather than keep going at that very moment when you make the difference. What about the the prospecting and so on? How are you doing on that in terms of building your brand? And, and you know, obviously, you’re here talking to me on the podcast, is that something you often do? How are you putting yourself out there in terms of marketing and sales?


Damien Schreurs  

Now, I mean, the third phase of my business, basically, is to go online. So the Macpreneur brand, is the thing that will become the 80%. Right? For the moment. It’s 0%. Okay, my goal is 80% of my business is coming. Internationally. It’s coming. It’s online, an online business. So you’ve been


Anna Lundberg  

working offline in Luxembourg up until now. Okay, got it.


Damien Schreurs  

Yeah, yeah, I have 100%. Even though I do remote training for some of my clients, they are still based inProfil-BNI Luxembourg. Even though sometimes I saw my my clients saw that, yeah, the person that I invoice, the company, I invoice is in Luxembourg, but the people that I train may be somewhere in in Europe. Okay. But, yeah. And, and yeah, so it’s a new challenge for me. Totally new challenge because I think I know how to do prospecting and to convert leads for an offline business. And it’s sort of new now I need to build a, an online brand, find a way to to be discovered, right. That’s why I’ve relaunched the podcast the Macpreneur podcast, which was started in 2018 and ended end of 2019 But at the time, I realized it was not focused enough. I think it was more, me a little bit showing off my upper, my upper knowledge. And now with Season Two of the podcast, it’s really now focusing more on helping solopreneurs really streamline their business. It’s really, okay, how can I take and use all the techniques that I’ve learned in my previous job, right, trying to optimize processes for a very large company? I take all this knowledge. And I combine that with all the Mac knowledge that I have, and how can I help solopreneurs who don’t have a lot of time, basically? And to, to, to teach themselves to learn how to master the Apple computers? And how can I distill that in short episodes, so it’s really 20 minutes, roughly, episodes.


Anna Lundberg  

And so this is you’re working with individuals b2c Now internationally. And and what’s the offering then? Do you have sort of group programs or training horses? Or how are you going to be delivering your your expertise,


Damien Schreurs  

so it’s for the at the beginning will be individual, individual coaching, and mentoring. That will be the beginning. And we’ll see later on if there is some, some demand for group coaching a group accountability. For them, it’s a bit too early for me to


Anna Lundberg  

know. So it’s great to start. And again, I love your curiosity, and you’re experimenting, and you’re starting with the individual coaching, mentoring is such a good way to validate and to deliver great results for your clients. And I guess final or not final question. But final area that I’m interested in is this idea of work life integration. And coming back to the beginning, you talked about the importance of the birth of your two children, and your wife played a pivotal moment as well. So imagine spending quality time with her hopefully is important as well. What does your day to day look like? Obviously, you had a bit of a transition and your work now. So you’ve got your offline business, you’re also trying to build the online, you know, how many days a week are you working? Do you have the control and freedom that you were hoping for? Talk us through sort of the practicalities of running your business?


Damien Schreurs  

So I yeah, I consider myself lucky to have the control of my calendar. Which means that I also had to learn to put some boundaries in place. So having a a so block time in my calendar. And for instance, I don’t work Fridays, let’s say I don’t do client work on Fridays, and I also now block every Monday morning for it’s still for the business. But it gives me the breathing space to now work on the Macpreneur stuff. So my eldest daughter is actually studying at home or we say homeschooling. Yeah, yeah. It didn’t work so well for her in the in the school into secondary school she was. And so now she’s doing an online Oxford degree GCSE, she’s doing the GCSE. From Home, which is for me, it’s good, because I’m there almost every day, so I can take care of lunch if it’s needed. And apart from that, on the personal side, I do I have a morning routine. So I wake up usually 536 and I dedicate an hour for myself. Doing some exercises also. Yeah, I the fitness or stretching stuff. I have every day 15 minutes for learning. Learning about tech learning about now AI right. I mean, in the process of comparing Chad GPT and Google bar training to understand


Anna Lundberg  

your insights. Looking forward to that one.


Damien Schreurs  

Which one is better? For what? And? Yeah, and yeah, be being there being at home most of the time. So during COVID Obviously, everything I was every training session I was giving was remote. Now since 2000 In the year 2022. I’m starting to have requests for obviously in person training sessions. But it’s very it’s very rare. Yeah. Yeah, now, yeah, the the big struggle for me is to not work after, after after dinner.


Anna Lundberg  

And why is that? Because you’ve got this new business that you’re building and you’re excited about it and you want it to work, I imagine.


Damien Schreurs  

Yeah, exactly. Exactly. Up until last year, I was accepting actually clean work after dinner. And then last year, I said, I had to put a boundary in place that no no client work after 8pm. And yeah, we it’s it’s tough. And that’s, that’s the tough part of being a solopreneur.


Anna Lundberg  

Well, it’s the other side of freedom, right? Because really work but you love it, you care about it, it’s important, you’re desperate for money, sometimes you need it to work. In some cases, you don’t want to turn clients away. So I think those are the sort of push and pull we need to go through. I mean, when I had my daughter, actually, she’s only four and a bit and but when I had her as a newborn, I started working after about six weeks, I prepared all my content. I just had a couple of ones. One couple, you know, I was working late in the evenings and early in the mornings. And then I did some webinars at five in the morning with Asia, just because I was up anyway, right. And a newborn is relatively easy just to pass to my partner. But then of course, when they’re toddlers, they’re running around talking, and then it’s not so easy. And I’m so tired now in the evenings. I so admire people who can work in the evening, but not that I’ve necessarily want to, whenever I try, I just make lots of mistakes. So I’m learning to have those boundaries. Exactly that my daughter’s starting school in September. So suddenly, that becomes a whole different ballgame, right? It’s five days a week, but it’s shorter days, and so on. And I imagined So how old is your user? 16 he or and then how old are your children? You’re 1416 1414? Yeah, so that’d be interesting. When they kind of when you become an empty nester, I guess in a few years time, that will be a different scenario as well


Damien Schreurs  

for you. Yeah, it’s always adapting, always adapting to their age. And, yeah. What was nice, and I remember it was before COVID Is the being able to actually I took a week off in the beginning of June and the width, there was a young, my youngest, they had a class, they had a trip class trip. They went to we went to Germany. And yeah, that was really to be able to do that right to obviously, I didn’t take any vacay was not a vacation or it was not. I don’t have a bank of holiday. But just being able to do that is something I could not have done. When I was in my nine to five. And yeah, so the, you’re talking about success, right? How do we define success, right? And so for me, the way I define success is be able to do what I love with whom I want, when I want where I want, and not worry about money. And that’s my definition of success. And when I looked at it when I was working for my employer, I was managing to have a 25% score.


Anna Lundberg  

Okay, I love that. I love that percentage on it. But you’re right, that can be applied to a job as well. Right? But maybe, and sometimes if you’re lucky, you can take a few more, but 25% Maybe not.


Damien Schreurs  

So, basically, well, no, it was no, it was between 25 and 50. Because the not worrying about money was there yet. And then it was a little bit of doing what I love. We’re not doing 100% of what I love, but I always managed to sneak into things so that I could do what I loved. And and when I became an entrepreneur, I hit the 75 immediately. Wow, that’s great, because I was able to do what I love with whom I want when I want where I want one. But the money part is the thing that is still is the one factor that prevents me today to say okay, I’m 100% successful.


Anna Lundberg  

And I think that’s so important. Because I mean, even in slight naivety, when I left my job, I was like, oh, money doesn’t matter. And I went very far instead of the hippie adventure phase, right? But then you come to realize, hang on a second, yes, it doesn’t matter, both because you have to pay your bills, but because you want to live a lifestyle to whatever level you want. And of course, it allows you to do things as well as being a representation of you being making an impact and helping people right, so you’re not doing it pro bono anymore. And I talk about freedom, flexibility and fulfillment. And I probably since then added the fun and also financial security. And I think you’re right that as much as you know, I earn more in my first two years as an independent consultant than did in my job. But it wasn’t security. It was referrals and then I changed and became more of a coach and then suddenly the salary went down to zero again, right. So I think that’s very interesting in terms of seeing a progressive ladder. Unfortunately, the financial security comes much later the freedom is immediate the fulfillment comes right away the flexibility. But that security unfortunately, we just I was gonna say we have to wait for longer. But certainly we have to work for longer to to really get that consistency. But But the biggest insight I hear from you, and thanks so much for that quote is definitely going on the graphic on Instagram, I can I can see it now. So thanks for giving me the little bite sized comment that a sound bite, that’s what I was looking for. And but I had the sort of the being in it for the long haul for me, because, you know, some people they just want and as you said, You’re not an impatient person, but a lot of us are we take this big decision, and I always thought, tada, I’ve quit my job, and I’m going to you live the dream. And as we’ve just said, there are elements of the dream, but it takes time. And that I love that quadrant from you know, being inspired by Steve Jobs and Apple and so on. But you know, you try something, maybe it works a little bit not quite enough, or your preferences change your family situation changes, that evolves, COVID happened, you know, offline, online, all these things. And it’s, it’s knowing that you have what you need to evolve. And yes, now you’re requiring to learn a new set of skills to some extent and pivoting a strategy to bring my printer to the world. But But I hear that you’re going to make that happen. And and that’s sort of the attitude, you know, it’s Oh, it’s just this has changed. And how do I do that? Now, it’s not a question of if it’s a question of when and how. So if people want to learn more about you, then yeah, how can we find you?


Damien Schreurs  

Well, they can, they can visit the website, macpreneur.com, they will be able to see the latest episodes, full transcript. Now it’s on YouTube as well. So I’ve embedded the YouTube video in the post. And  they can connect with me on social media. I’m at MacpreneurFM, like the FM radio, on Instagram, and Twitter. And it’s also on YouTube, right, If they search for Macpreneur FM on YouTube, they will find me as well.


Anna Lundberg  

Nice. So I love the brand again, like Youpreneur, Macpreneur… I love these names. I’ve been constantly looking for a name like that for me, but I just can’t quite land on it. But hey, I can still manage even without the catchy title. But congratulations on that. And great to hear that you’re bringing back the podcast. It’s such an amazing platform. And I love how you position that maybe before you were doing it for your own sake. And now you’re obviously doing it in service to the people you’re supporting. So let’s I mean, thank you so much. I’ve loved that I’ve loved getting to know you a little bit now you’ve been kind of on the periphery. I’ve seen you in the Facebook group and around. So really, so lovely to meet you. Thanks so much for sharing your insights really thoughtful and intelligent comments. So thanks so much for sharing your story, and best of luck with the next stage of your business. Thank you. My pleasure. And thank you for inviting me. Thank you amazing thank you so much.


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Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (https://onestepoutside.com/).

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>