Ep. 159 Enjoy the journey


In this week’s podcast, Anna looks at the importance of enjoying the journey on our road to success.

So often we set goals and work so hard to reach them, that we forget to appreciate the moments along our journey to success.

*Resources mentioned during the episode*

1:1 coaching and mentoring: If you’re looking for support in getting that all-important clarity on what it is that you want from the next stage of your career, let me help you do just that in an individual coaching programme. www.onestepoutside.com/coaching

Enjoy the journey


Hi there everyone. And welcome back to the month of December. So we’re well, and truly into the final stretch of this year, the final stretch of 2021. And we’re looking at this idea of what is success, how do we set the right goals? And so on. And today I wanted to talk about why the journey is so important here, so I’m giving you the punchline already. And let me tell you a bit of the background for this.

So when I first started coaching, so I did my coach training 2014, 2015. All my frameworks and my blog posts when I started my website were about setting goals. And I see that with new coaches actually, it’s all about goals. And I, actually before I even did that coach training was travelling on my sabbatical across South America. And I watched the film, The Bucket List with Jack Nicholson and Morgan Freeman.

And so I wrote my bucket list. I’ve still got that post on my website, annalundberg.com, 100 Things To Do Before You Die and that bucket list and the goals and so, served such an important purpose for me in getting me excited. Again, I’d been to my comfort zone for so long. I set myself on tasks. I was travelling, I was doing different things, whether it was travelling to do the Machu Picchu or whatever it was. I think one was like wear red lipstick, which is not so crazy, but that’s the benefit of having a bucket list that has lots of different sized goals. I suppose.

And nowadays I wear lots of different colours of lipsticks, so that’s fun, but that was really important for me. And if you have been feeling stagnant and stuck and you feel like you’ve kind of just been trundling along in that hamster wheel at work and life, and so on. Absolutely, setting goals to train for a marathon or half marathon, 10k, whatever the meter’s right for you and the current goal.

If it’s travelling, if it’s learning a new skill, some people set random things like, oh, I want to learn how to do a handstand or do the splits. I think I’m going to give up on the splits. I’m just not a flexible person at all. Maybe it’s within your business as well, setting goals, right? And that’s so powerful and so important. It’s something, of course we do together with my clients in the business accelerator and so on. Setting annual goals, quarterly goals, weekly goals, and so on.

So goals are super important again, in my coaching frameworks, all around setting those goals and how to get there.

And in fact, even in our individual one-to-one coaching sessions, we always try to start the session by sort of setting a goal for that specific session, as well as the entire coaching engagement over the next few months, right. To really get clear on, okay, what is it you want out of this call?

However, there’s a dark side to goal setting because I feel like we’re constantly chasing that next thing. We’re not pausing to celebrate how far we’ve come and that’s so important. It’s something I’ve struggled with, it’s something that I am always encouraging clients to do. We simply have to look back, celebrate how far we’ve come, see my goodness, the progress we’ve made.

And instead, we’re always looking ahead, when I’ve lost this much more weight than whatever, when I’m earning this much in my business, when I have this many followers, when I’ve launched the podcast, when the book is out and so on. And I feel like we’re missing the whole point because goals are so important. But to me, it’s not so important inherently because of where we’ll be when we’ve achieved it, which is a bit strange because yes, in a way the whole point of a meaningful goal is that it is improving our life in some meaningful way, right?

We’re setting a goal because we are going to be fitter stronger, more in love, happier, more successful, whatever we define success as there is a reason why we’re setting that goal.

However, for me, I’ve come to realise that it’s important because it has given us that sense of meaning, direction, purpose. We’re trying new things. We’re challenging ourselves. We’re getting out of our comfort zone, raising the bar, pushing ourselves to get better, make a bigger impact.

So I mentioned the running often and I am a runner, I guess that’s one of those funny things to do, did you ever call yourself a runner? A lot of people say, I’m not a runner, but I have now been running for, well, I was a runner to be honest when I was little at school, but that was a long time ago. And then I fell out of it and then I got back, et cetera. That’s another podcast episode.

The example I wanted to give was this year, 2021. I wanted to get back into running after my second pregnancy. And so I signed up to, well, I downloaded the free, and it just happened, an app here in the UK, First Couch to 5k. And I’ve shared before. That was a struggle. To be honest, I was so impatient. I would always just throw myself into running and go for a long run and then I’d be in pain and then I wouldn’t run for days and so. And the whole point of the Couch to 5k is that you do walk, run, walk, run.

But for the first time ever, I actually did this and I can’t remember, was it nine weeks? It was quite a long time. Consistently, I was doing it. Before I knew it, I was running 20 minutes, 30 minutes. No problem. Wonderful. Then I hit the 5k. Now, what do I do?. I felt a bit lost. I’ve hit my goal, had the world change? No. I was like, “hooray!” I did a little post on Instagram and now what? Right. That’s the end of my goal.

Then okay, I landed on the idea of, okay, I’m going to do the 5k to 10K. There was another free app. And I did that again. It was nine, 10 weeks, whatever. I think I missed the final week. So it feels a little bit unfulfilling because I was away on holiday, but I did get to running an hour every Saturday, Sunday, whatever I was running 10k and I was feeling good about it. But then, okay now what? What was actually the point of getting to 10K? I actually don’t… Now I want to go for longer.

I don’t really feel like I want to make the time. I don’t feel like I have the time to do hours and hours of running every week to train for a half marathon, full marathon. It’s not my priority right now. Now it could be in the future, but for now I’m wanting to maintain my fitness, my running. And I’m actually doing three shorter runs a week. Now I am actually doing them, not even intentionally, but faster than I had before. I’m working out, I’m doing other weights and things. So I’m certainly fitter. And I’m maintaining that without putting pressure on myself to get to the next goal, which I love, right? Because otherwise, what am I doing? I’m getting 10K to half marathon, half marathon to marathon. Then I’m going to do the ultramarathon. And maybe that’s you. And I know people who do that, and it’s incredible.

And then there are triathlons and iron men and so on, but it’s constantly chasing that other thing, that next thing, and there’s a certain amount of satisfaction that comes with that and seeing how far you can go. But I’m actually really enjoying kind of just settling into that rhythm, enjoying my three runs a week and then maybe shifting my focus to something else.

That has taught me a little bit. Look, the point isn’t to get to the 5k or the 10k, the point is I want to have some time away from the kids and family. Let’s face it, fresh air running by the sea, get that exercise in, feel stronger, fitter. And I love running and I’ve been listening to podcasts. Some days, audible books, I’ve been just running thinking, whatever. Again, 5k to 10k I really like that and I can now run for an hour and I can go out for 20 minutes, 30 minutes, depending on how I feel. And I feel fit and strong, and I really enjoy it.

I don’t know, life hasn’t changed just because I hit the 10k and I can run one hour again. Right. And I have done half marathons by the way in the past. Now, okay, that’s a personal example. What about business? Again in business, we’re always thinking, oh, the next launch, the next programme, when I get this number of clients, when I get to that income level, the six K seven K whatever, right. And not six K seven K, six figure, seven figure, I suppose. I mean, but when we get there, we’re always going to set the next level of goal. We’ll be dissatisfied. And to be honest, there’s going to be other challenges that we didn’t have before.

There’s actually something to be said for having a smaller business, because we don’t have the crazy, well, the expenses, the team requirements, the customer service complaints, because you have more customers and so are my take issues and so on.

If we are constantly waiting for that next level in business, I feel like, again, we’re missing the whole point. Most of us, and if you’re part of my community, and if you’re attracted to my message, I think have started your business to have more free time and more fulfilling work and so on. Right. But, well, if you’re not doing that right now, if you’re just, “oh, I can, I can take more time off When I get to the 5k mark”. Now I do mean 5k. 5k, 10k a month, 20k a month, whatever it is, right. Or now I can have, I can choose more interesting clients once I’ve got that much money. Then I can start being more flexible and fun and creative and so on.

Well, the point of starting was to have more free time or more fulfilling work, more fun. So make sure that you’re carving out that free time choosing fulfilling work and having more fun. Now that’s not to say that you should forget all about the financial monetary targets and not have any goals in your business, and so on. Obviously, a certain level of income is necessary for us to be able to pay our bills and live our lives. And there’s nothing wrong with having ambitious financial income targets as well. But the point is that we don’t have to hustle every minute of every day and miss the whole purpose of the business of why we started. I really want to enjoy that journey. And I hope you can too. And this is what I’m trying to, to get across here.

We will never get to an end point, right? Success, balance, whatever the goal is not one destination. It’s a milestone because then we’ll have another milestone that will set. And it’s a process. And again, we’re getting the purpose, the direction, the meaning from having those goals. Yes. But in the meantime, let’s open our eyes, smell the roses, be present and enjoy the experience of challenging ourselves of working a little hard to get there, of really putting our heart and soul into this and seeing how far we can go.

So for me, I’m much more about the journey now, now. Yes. I’m super ambitious. Don’t get me wrong. I have big plans. I really want to get more people into my business accelerators, the big one now. I’ve got all the systems, the foundations, the learning, the course materials, the experience, the passion, and I want to be able to make a bigger impact. I want to grow the group. I want to work at a higher level of one-to-one clients. I want to do more speaking engagements and get my message out there to a bigger audience. I want to write more books. And yes, I hold my hand up. I am frustrated because I have quite a little bit of time in the week with my little two and a bit and one year old.

Things are much slower than I want them to be. However, in the meantime, I’m really doing my best to enjoy the freedom of going where my energy is. So some days, look, I’m too tired to record the 10 podcasts I wanted to or write work on my book, or course I can’t record the videos as I plan whatever. I’m enjoying, spending time with the kids. I know, and everyone tells you this, of course they will grow up before I know it, right.

And already Zach, my youngest is starting nursery now and my daughter, Sophia is an independent woman. They tell me at nursery and it’s a very brief window of, of those short nights of sleeping badly, of them wanting to snuggle with you and so on. So I’m really working on enjoying, well, it’s not even work. I’m really focusing on being present and enjoying that and loving them and having time with my partner. And it’s tough, but that is a snapshot of today. And as my sister-in-law always says, everything is a phase when it comes to kids, both the good and the bad, unfortunately. And I’m really working on being patient, knowing that I will get next step of the journey. It might just take a bit longer. In the meantime, I am enjoying the time with the kids and so on.

I am enjoying having maybe fewer clients than I’d like to, because that means I can focus more on those clients I can over deliver and overservice them. In the meantime, I can be more creative and flexible because obviously if you have a big organisation and big systems and so on, you can’t just do whatever you feel like doing one day, right? So there are so many benefits to being smaller and more agile and so on as well. But again, really enjoying, first of all, remembering why we started the business in the first place. So carving out that free time, doing the fun projects. And again, it doesn’t mean that you have to say no to all the projects that don’t seem perfect for you. Again, you do have set and income goals and so on, but what I want you to do, and, and Dorie Clark has talked about this recently is optimise for interesting, and I’ve seen a few people talk about it.

So I apologise if Dorie is not the original source, but optimising for interesting meaning, look, if there’s a project that comes along, it might not be exactly what you want to be doing in the future, but for right now, it gives you that excitement, the passion, it gives you more of an impact. It gets you talking to new people. You can see it as a stepping stone in the right direction and it might be zigging and zagging. It’s not going zoom like a rocket ship to where you want to be. But the point is that you’re optimising for interesting. You’re choosing something where your curiosity is taking you. You are enjoying it. And again, making time for the things that matter while you work on that future goal, when it comes to business.

So it’s enjoying the journey, the J word, it’s not just the destination, because let’s just jump ahead and assume that you will get there. What then? Amazing, we can close our eyes. I’m close my eyes now. I can envision what will happen when I’m there, but I’m sure, we talk about things like imposter syndrome, as far as I can tell imposter syndrome gets worse the more successful you are because suddenly you’re surrounded by other people who’ve achieved even more than you have, and you’re just constantly chasing your tail.

And so really enjoying that process, the learning, the experience, the meeting other people, the not knowing because there’s fun in not knowing, and then finding out, the not getting it right, perhaps the fair first time, but next time you’ll learn and do it differently. The whole point of getting out of our comfort zone and learning and growing and trying new things and so on. And also by the way, designing a business that really sort of experientially works for us, for our personality, our unique brand, our unique thought leadership and really designing something rather than just replicating what other people are doing and so on. Right? So really experiencing, settling into that journey, enjoying the process and keeping our eyes open for how we can make it even more magical.

So enjoying the journey that was the episode for today. I’d love to hear your thoughts as ever you can get in touch with me on your favourite social channel, and we’ll be back next week on another topic around goal setting, actually and specifically around the danger of black and white thinking. That’s next week’s episode. I’ll see you then. Bye for now.

If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:

Get private mentoring for your business – Partnering with a business coach can help you see those blind spots and get both external accountability and expert guidance to take your business to where you want it to be. www.onestepoutside.com/freeconsultation

Get private career coaching – Individual coaching is fully tailored to your specific goals and desires so we can create the programme that works best for you, with the support that you need to move forwards. www.onestepoutside.com/claritycall

Grab a copy of Leaving the Corporate 9 to 5 – After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative. www.leavingthecorporate9to5.com

Join the One Step Outside the 9 to 5 Business Incubator – This is your roadmap to transitioning from a corporate job into setting up a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/9to5

Level up with The Outsiders Business Accelerator – This is a mastermind for entrepreneurs, freelancers and small business owners who want to create a long-term sustainable brand and business. www.onestepoutside.com/accelerate


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also like

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (https://onestepoutside.com/).

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>