
Are you ready to escape the corporate 9 to 5 and build a business that allows you the FLEXIBILITY to fit around your life, the FREEDOM to work on your own terms, and the FULFILMENT of knowing that you're making a real impact in the world?
I get it. I was in your shoes back in 2013, when I took a good hard look at myself, and my CV, and asked myself: Is this really what I want to be doing the rest of my life? Up until then, I'd been following the conventional path: good school, good university, good job - and yet something was missing.
Fast-forward to today and I've built a coaching and consulting business, publishing two books and launching a podcast - but, more than that, I've been able to travel the world, make more time for friends and family, and shaped a location-independent business and a lifestyle that's 100% tailored to my own personal definition of success.
If you are...
Then this is the programme for you!
This incubator will take you from a position of confusion, feeling stuck and endlessly procrastinating, and towards a place of clarity, conviction - and making a real impact in your business.
You'll get clear on what you really want to do, overcome the all-too-common fear of failure and judgement from other people, build both your confidence and your skills as you figure out how you can build a viable business, and get the support and structure that you need to actually go about implementing your plan and taking that one step outside the 9 to 5.

This is a comprehensive online programme and community designed to help you figure out what you really want, come up with a workable plan, and take steps to achieve it.
You'll be encouraged to dream big while getting practical and pragmatic advice and strategies to help you navigate your career and life transition.
The commitment is for a full year in recognition of the major changes involved in making this transition out of the 9 to 5 and so that you can follow this programme at your own pace alongside your full-time job and other priorities in your life.
Yes! I'm ready to take my ONE STEP OUTSIDE THE 9 TO 5!
Here's what's included in the incubator programme:

I'll take you step by step through the transition:
1:1 mentoring packages start from £6,000.
Why listen to me?

I will be your...
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What's the investment?
The investment in 2021 is 12 monthly payments of £400 for the duration of the programme, or you can save 10% with a one-off upfront payment.
This is a significant investment of money but just ask yourself: What is this worth for you? What would it mean to you, and your family, to make your escape and design a flexible business that you love and that gives you your desired lifestyle? And what's the default future if you DON'T take action and make this happen?
It's also an investment of your time and energy. You need to be sure that you are committed, right now, to do what it takes.
Want to talk it through first? Book a call and we'll break down the specifics of your particular situation and whether this programme is right for you, right now. (I also promise that I'll be honest with you during the programme and I won't hesitate to tell you upfront if I don't believe you're ready to quit your job and go *all in* with your business.)
But don't just take my word for it...

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Working with Anna, I have learnt that I can habitually reach beyond my comfort zone and stretch myself to explore the lifestyle and career possibilities I really want for myself. This has been nothing short of transformative, enabling me to navigate a significant shift in lifestyle after ten years working in full-time roles to my own portfolio career based around my creative strengths and passions.
Laura, left her job in the charity sector to become an Innovation Specialist & Artist

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I have made a lot of positive changes over the duration of the programme but the lessons and exercises Anna provides can be revisited at different points in your life and are an invaluable toolkit to be taken with you to continue to make positive changes in the future.
Anna is a fantastic coach and is very responsive as well as supportive. She makes the programme fun as well as informative.
It was certainly worth the investment and I cannot recommend Anna enough.
Adam, quit his job and is now studying for a masters in health psychology

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The online platform is easy to use and I like being able to log into and listen to the podcasts whenever it suits me. The modules in the programme are logical and easy to follow, and Anna has designed helpful templates that have helped me focus and progress my ideas further. On the bi-weekly calls, Anna's attentive listening and natural empathy means her feedback is easy to digest and action, even when Anna suggests something that will take me out my comfort zone.
I would highly recommend the One Step Outside group coaching if you're looking for an intelligent, supportive programme that can help you grow your ideas into reality, or help you discover a new direction in life.
Sarah, transitioning out of PR to focus on her passion as a shiatsu practitioner

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Anna is insightful, supportive, and really manages to go deep on your issues and questions. She supports you in discovering what you're really all about business- and at the same time personality-wise and really shifts your mindset to align your personal values with your career and the way you want to design your life. Anna supports you in your journey and holds you accountable. Most helpful so far: the exercise sheets, the homework and the accountability calls!
Gigi, launching a side hustle alongside her job

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This was my first time working with a coach which was a big step for me. Anna immediately made me feel comfortable and helped me to focus in on my goals and business purpose through the perfect mix of support and ‘tough love’. She was always quick to respond to emails and requests between our calls, even when it was just me needing a bit of reassurance during the inevitable ‘tough’ times of becoming an entrepreneur! The whole process really helped me get my consulting business off the ground and to build the long-term habits to continue my journey.
Tamara, now travelling the world as a location-independent consultant and coach

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Not only did Anna help with the technical side, but she was amazing when it came to helping me to actually complete the work. She gave me tips on how to manage my day and how to overcome personal obstacles in tackling certain tasks. She’s great at simplifying very daunting tasks into manageable and bite size jobs, removing certain mental barriers along the way. I highly recommend Anna to anyone looking for coaching. She is passionate, committed, caring and insightful.
Armin, CEO & Founder of Vitamin Buddy

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Thank you so much for your invaluable support in starting up my new business, it has been such a great help to share my concerns and talk through my goals, enabling me to set short-term priorities to focus on and plan long-term goals for the future, helping me to develop structure, better business practices and become a confident business owner, my fledgling business is growing and becoming secure.
You have been understanding of the stress on someone setting up a business alongside other work and life commitments, reminding me about the importance of being kind to yourself when under pressure, as a lone worker it was great to have someone to talk to and I appreciate the help you have given me immensely.
Eloise, now running her own catering business

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The group programme provides course material, one-on-one coaching and what I think of as “group therapy and guidance” all in one. Hearing the struggles of other group members and being able to listen to the advice Anna gave made me understand a lot that I hadn’t even thought of and enabled me to address issues before understanding they would become a roadblock.
There are many coaches and programmes out there. What makes Anna stand out is that she engages in you to 100% and coaches you to realise the importance of looking at yourself from all perspectives of life. She delivers her coaching and advice in a positive, engaging, and non-judging manner (I still hear Anna’s encouraging voice in my head when I want to beat myself up over failures and slow progress).
Birgitta, now running her own management consultancy
I know you might be saying to yourself, “I’d love to do this but…” or “Maybe I'll do it when…”
But be honest with yourself: What's really holding you back? Will anything have changed if you give it another year? What’s the default future that will unfold if you don’t do anything to change your situation, and at what cost to your health and happiness?
Thanks to the technology and resources available right now, there has never been a better time to start a business and build it on your own terms... So what are you waiting for?!
Frequently Asked Questions
Is it for me?
But will it work for me?
Is it really worth the investment?
I don't know what I want yet, should I try to work that out first?
I'm not ready yet, I'll do it when [fill in the blank]
I've already started my business, is this too basic for me?
How does it work?
What will I learn?
What's the benefit of doing a group programme rather than individual coaching?
What if I need more support?
Still have questions?

Anna Lundberg is the founder of One Step Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility and fulfilment - outside of the conventional 9 to 5.
Ex-Oxford, ex-P&G, today she combines her 10+ years of experience in global branding and digital marketing roles with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career.
Anna offers a blend of life coaching and business mentoring on a one-on-one basis and in a group setting.
She is the host of the Reimagining Success podcast and author of Leaving the Corporate 9 to 5: Stories from people who’ve done it (and how you can too!).
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