Are you ready to escape the corporate 9 to 5 and build a business that allows you the FLEXIBILITY to fit around your life, the FREEDOM to work on your own terms, and the FULFILMENT of knowing that you're making a real impact in the world?
I get it. I was in your shoes back in 2013, when I took a good hard look at myself, and my CV, and asked myself: Is this really what I want to be doing the rest of my life? Up until then, I'd been following the conventional path: good school, good university, good job - and yet something was missing.
Fast-forward to today and I've built a coaching and consulting business, publishing two books and launching a podcast - but, more than that, I've been able to travel the world, make more time for friends and family, and shaped a location-independent business and a lifestyle that's 100% tailored to my own personal definition of success.
If you are...
Then this is the programme for you!
This incubator will take you from a position of confusion, feeling stuck and endlessly procrastinating, and towards a place of clarity, conviction - and making a real impact in your business.
You'll get clear on what you really want to do, overcome the all-too-common fear of failure and judgement from other people, build both your confidence and your skills as you figure out how you can build a viable business, and get the support and structure that you need to actually go about implementing your plan and taking that one step outside the 9 to 5.
This is a comprehensive online programme and community designed to help you figure out what you really want, come up with a workable plan, and take steps to achieve it.
You'll be encouraged to dream big while getting practical and pragmatic advice and strategies to help you navigate your career and life transition.
The commitment is for a full year in recognition of the major changes involved in making this transition out of the 9 to 5 and so that you can follow this programme at your own pace alongside your full-time job and other priorities in your life.
Yes! I'm ready to take my ONE STEP OUTSIDE THE 9 TO 5.
Here's what's included in the incubator programme:
I'll take you step by step through the transition:
1:1 mentoring packages start from £7,000.
Why listen to me?
I will be your...
As seen in:
What's the investment?
The investment in 2021 is 12 monthly payments of £500 for the duration of the programme, or you can save with a one-off upfront payment that gives you 12 months for the price of 10.
This is a significant investment of money but just ask yourself: What is this worth for you? What would it mean to you, and your family, to make your escape and design a flexible business that you love and that gives you your desired lifestyle? And what's the default future if you DON'T take action and make this happen?
It's also an investment of your time and energy. You need to be sure that you are committed, right now, to do what it takes.
Want to talk it through first? Book a call and we'll break down the specifics of your particular situation and whether this programme is right for you, right now. (I also promise that I'll be honest with you during the programme and I won't hesitate to tell you upfront if I don't believe you're ready to quit your job and go *all in* with your business.)
But don't just take my word for it...
Working with Anna, I have learnt that I can habitually reach beyond my comfort zone and stretch myself to explore the lifestyle and career possibilities I really want for myself. This has been nothing short of transformative, enabling me to navigate a significant shift in lifestyle after ten years working in full-time roles to my own portfolio career based around my creative strengths and passions.
Laura, left her job in the charity sector to become an Innovation Specialist & Artist
I have made a lot of positive changes over the duration of the programme but the lessons and exercises Anna provides can be revisited at different points in your life and are an invaluable toolkit to be taken with you to continue to make positive changes in the future.
Anna is a fantastic coach and is very responsive as well as supportive. She makes the programme fun as well as informative.
It was certainly worth the investment and I cannot recommend Anna enough.
Adam, quit his job and is now studying for a masters in health psychology
The online platform is easy to use and I like being able to log into and listen to the podcasts whenever it suits me. The modules in the programme are logical and easy to follow, and Anna has designed helpful templates that have helped me focus and progress my ideas further. On the bi-weekly calls, Anna's attentive listening and natural empathy means her feedback is easy to digest and action, even when Anna suggests something that will take me out my comfort zone.
I would highly recommend the One Step Outside group coaching if you're looking for an intelligent, supportive programme that can help you grow your ideas into reality, or help you discover a new direction in life.
Sarah, transitioning out of PR to focus on her passion as a shiatsu practitioner
Anna is insightful, supportive, and really manages to go deep on your issues and questions. She supports you in discovering what you're really all about business- and at the same time personality-wise and really shifts your mindset to align your personal values with your career and the way you want to design your life. Anna supports you in your journey and holds you accountable. Most helpful so far: the exercise sheets, the homework and the accountability calls!
Gigi, launching a side hustle alongside her job
This was my first time working with a coach which was a big step for me. Anna immediately made me feel comfortable and helped me to focus in on my goals and business purpose through the perfect mix of support and ‘tough love’. She was always quick to respond to emails and requests between our calls, even when it was just me needing a bit of reassurance during the inevitable ‘tough’ times of becoming an entrepreneur! The whole process really helped me get my consulting business off the ground and to build the long-term habits to continue my journey.
Tamara, now travelling the world as a location-independent consultant and coach
Not only did Anna help with the technical side, but she was amazing when it came to helping me to actually complete the work. She gave me tips on how to manage my day and how to overcome personal obstacles in tackling certain tasks. She’s great at simplifying very daunting tasks into manageable and bite size jobs, removing certain mental barriers along the way. I highly recommend Anna to anyone looking for coaching. She is passionate, committed, caring and insightful.
Armin, CEO & Founder of Vitamin Buddy
Thank you so much for your invaluable support in starting up my new business, it has been such a great help to share my concerns and talk through my goals, enabling me to set short-term priorities to focus on and plan long-term goals for the future, helping me to develop structure, better business practices and become a confident business owner, my fledgling business is growing and becoming secure.
You have been understanding of the stress on someone setting up a business alongside other work and life commitments, reminding me about the importance of being kind to yourself when under pressure, as a lone worker it was great to have someone to talk to and I appreciate the help you have given me immensely.
Eloise, now running her own catering business
The group programme provides course material, one-on-one coaching and what I think of as “group therapy and guidance” all in one. Hearing the struggles of other group members and being able to listen to the advice Anna gave made me understand a lot that I hadn’t even thought of and enabled me to address issues before understanding they would become a roadblock.
There are many coaches and programmes out there. What makes Anna stand out is that she engages in you to 100% and coaches you to realise the importance of looking at yourself from all perspectives of life. She delivers her coaching and advice in a positive, engaging, and non-judging manner (I still hear Anna’s encouraging voice in my head when I want to beat myself up over failures and slow progress).
Birgitta, now running her own management consultancy
I know you might be saying to yourself, “I’d love to do this but…” or “Maybe I'll do it when…”
But be honest with yourself: What's really holding you back? Will anything have changed if you give it another year? What’s the default future that will unfold if you don’t do anything to change your situation, and at what cost to your health and happiness?
Thanks to the technology and resources available right now, there has never been a better time to start a business and build it on your own terms... So what are you waiting for?!
Frequently Asked Questions
Is it for me?
The One Step Outside the 9 to 5 Business Incubator is for you if you’re feeling stuck in a corporate job, you know that you want to make a change but you’re just not sure exactly what you want or how to go about achieving it. It's also for you if you've already started to build an independent business or freelancing practice but you're not seeing the results that you want and need for it to be a workable solution for you. You want to create more freedom, flexibility and fulfilment – and you recognise that having your own business could be an amazing way to achieve this. You may have some idea of what you want to do or you may have no idea at all, and I will help you get that clarity, build your confidence and take you step by step towards creating a viable alternative to that 9 to 5 that will give you what you want from your work and your life.
But will it work for me?
The programme will take you through tried-and-tested steps, tools, exercises and techniques that really work. This is for you whether you’re right at the start of the journey and you have no idea what you want to do, or you’re already mid-way through the transition but you’re not yet earning the income that you want and need to make this sustainable for you. You’ll move through the materials at your own pace, and since you have access to the full content from the start you can choose where you want to focus your time and energy, based on where you are in the process.
There is no magic formula, no “6 steps to 6 figures” that I can hand you in a pdf and, tada, you’ll be living your dream life. I can’t guarantee exactly what will happen, and everyone is different. The key here is for you to take ownership of your life, to put in the effort and do the work – and I promise that the results will follow. And, if you're unsure if this is right for you then get in touch and we can jump on a call to find out!
Is it really worth the investment?
This is a significant investment of money but more than that it’s an investment of your time and energy. You need to be sure that you are committed, right now, to do what it takes. So have a think about how your life will change if you achieve your goals. Why is this important to you? What will be different? How will you feel? What will be possible? And what’s that outcome worth to you?
If you are not 100% satisfied with the programme, even though you’re working through all the materials on the membership site and attending the live calls, then let me know right away. We’ll get together to design a plan for how you can get the value that you’ve paid for – and take that One Step Outside the 9 to 5.
I don't know what I want yet, should I try to work that out first?
No problem! That’s what we’re here to find out. Figuring out what you actually want is the hardest part – but it’s also the most important, and once you have that clarity, the ‘how’ part of getting there will fall into place. With that in mind, this is a central part of the programme, and it’s really where we’ll start. I’ll make sure that you have a whole range of different tools, exercises and thought starters to help you figure out what it is that you want.
I'm not ready yet, I'll do it when [fill in the blank]
If not now, when? The truth is that we often make these excuses, saying that now isn’t the right time, that we need to save money, get that promotion, or wait for whatever thing to happen before we can make a change. Most often, “not now” is going to mean “never”. So why are you putting this off? In fact, the programme will help you figure out all those question marks – I’ll help you get clear on what you really want, work out how much money you need to save, design a plan for making it happen. Don’t let another year go by without taking action! I know this is important to you, and I’m here to help you do it, once and for all.
I've already started my business, is this too basic for me?
If you already have a well-established brand, a sizeable audience and a full roster of clients then, yes, this programme is too basic for you! However, if you're still in the early stages of your business and you haven't yet replaced your income then this programme will take you back to the fundamentals needed to establish a strong brand as well as giving you the more advanced strategies to take your business to the next level.
How does it work?
This is a programme that gives you access to a membership site with a library of actionable and easy-to-follow content (video, audio and worksheets) that you can work through at your own pace. Although the programme is designed to take you through the process in a logical sequence that will set you up for long-term success, you'll have access to the full membership site from the start so that you can choose where to focus your time and energy depending on your specific situation and needs. You will also be invited to live coaching calls, which will take place once a month, and if you can’t make these then you’ll have access to the recordings. And you have a series of individual calls that you can schedule as and wen you need them. When you decide to invest in this programme and make the payment here on the site, you’ll right away get a welcome email with all the information you’ll need.
What will I learn?
First of all, you will learn a whole lot about yourself, about your skills and strengths as well as your fears and blocks. You will learn how you can manage your mindset and set yourself up for success. You will also learn concrete steps to take to put together your business proposition and strategy. If you find that there’s something missing during the programme, then I will be creating additional materials in response to the questions I am getting from you!
What the programme will not teach you is the tactical and executional stuff like how to create a Facebook ad or code your website – but I will absolutely always answer your questions and refer you to another resource or expert if needed.
Specifically, we'll be working through my framework of The 5 Pillars of a Sustainable Business.
What's the benefit of doing a group programme rather than individual coaching?
This is a programme that combines the benefits of group and individual coaching, giving you access to a whole host of materials and resources in the membership site, taking you step by step through the process to help you get unstuck and taking your one step outside the 9 to 5. You also get access to the live group coaching calls as well as a number of individual calls to use as and when needed. The group programme requires a lower investment than individual coaching with me, so it’s really a great way to get access to this level of support. You always have the option to upgrade to additional 1:1 support if you feel you need it, however.
What if I need more support?
If you do find that you need more support than the trainings and resources in the membership site, then I’d really recommend that you join the live coaching calls. If you don’t feel comfortable sharing your particular situation with the group or if you really feel that you want more tailored, one-on-one support through the programme, you can upgrade to add further individual coaching calls. If you get to the end of the programme and you need more time, then you can of course extend your participation – to the group and/or the individual coaching – for continued support with creating and executing your plan, until you get where you want to be. Most people at the end of the Business Incubator will be ready to move onto the Business Accelerator, which provides ongoing support to help you replace your full-time income and grow your business.
Still have questions?
Anna Lundberg is the founder of One Step Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility and fulfilment - outside of the conventional 9 to 5.
Ex-Oxford, ex-P&G, today she combines her 10+ years of experience in global branding and digital marketing roles with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career.
Anna offers a blend of life coaching and business mentoring on a one-on-one basis and in a group setting.
She is the host of the Reimagining Success podcast and author of Leaving the Corporate 9 to 5: Stories from people who’ve done it (and how you can too!).
As seen in: