Ready to build and scale your business to achieve everything you dreamed of when you started - without sacrificing your personal life (and your sanity!) to do so?
You've got your business up and running, you're getting clients and you know this is what you want to be doing. But you're working really hard, things are moving more slowly than you'd like, and you're just not seeing the results that you want.
This is your guide to taking your business from surviving to thriving and making sure that you achieve the freedom, flexibility and fulfilment that you dreamed of when you started.
This is a self-directed 6-week course that will help you get the results that you want in your business - without sacrificing your health and relationships to do so.
You'll get clear on your vision for the business, address mindset issues that can be holding you back, and learn key branding, sales and marketing techniques to take your business to the next level. You'll no longer be in that state of constantly looking for the next sale and instead you'll know that you have the systems and structures in place to bring in a sustainable income.
"It's so much deeper than what I expected - especially the first three modules, which were really foundational modules and will pave the way for the strategic planning and development going forward. Halfway through, it's been absolutely expansive."
Melanie Ewan - business adviser, writer and educator
This programme is perfect for you if...
What is this programme?
Yes! I'm ready to take my business to the next level.
I'll help you to...
- 1Get clear on what you want, first and foremost, before you start working towards achieving that
- 2Review and optimise the fundamentals, to create a strong foundation for growing your business
- 3Accelerate your growth with branding, sales and marketing techniques that will help you succeed
What you'll get:
Here's an overview of the training content:
Module 1: Crystallising your vision for the business
Even - or maybe especially - when you've been in business for a while, it's incredibly important that you understand the big picture of why you're in business and what you ultimately want to achieve. We'll make sure that you're clear on what 'success' looks like for you - both in terms of your professional goals and in terms of how you want to live your life.
Module 2: Understanding your ideal client
Working out how best to serve and sell to your clients starts with identifying and understanding who those ideal clients and customers are, both in terms of demographics and psychographics. We'll use the value proposition canvas to help you drill down into their wants, fears and needs and exactly how you're going to find a way to solve an urgent and important problem for them.
Module 3: Refining your brand and proposition
Once you understand your ideal client, you need to clarify your positioning in the market versus other players and how you're going to stand out from your competition with a distinctive brand. Ultimately, getting these brand fundamentals right, with a clear framework to guide your strategic choices, will determine your success before you even get to planning any marketing activities.
Module 4: Developing your marketing and sales strategy
With an understanding of your clients and your brand, you need to go out into the world and let people know that you exist, and that means connecting, engaging and converting prospects into clients, focusing on the right things at the right time. We'll help you create your content strategy with a plan for how to distribute your content across the right platforms to engage and sell.
Module 5: Mastering the financials
As much as there is more to success than money, financial freedom is absolutely key to a successful business and a comfortable lifestyle. The last thing you want is to become one of the many struggling freelancers or hustling entrepreneurs with failed businesses (not to mention failed health and relationships!). We'll calculate your target income and your very best rates.
Module 6: Implementing your plan
As you complete the programme, we'll set you up for success for the rest of the year with a review of your objectives and your goals along with a plan for how you'll measure them and keep on track. We'll also help you manage your time effectively, helping you set boundaries and learn to say 'no', as well as making sure that you get the support that you need.
"I've been really surprised on the value for money. The sheer content amount is wonderful! It's more than I thought it could be but it's also there for you to do at your convenience, when you're ready."
Terri Witherden - graphic designer
As seen in:
What's the investment?
The course is available in 2020 for a one-off payment of £150 (originally priced at £750).
Apart from money, it's an investment of your time and energy to work through the fundamentals of your business and set yourself up for lasting success.
"She's great at simplifying very daunting tasks"
Not only did Anna help with the technical side, but she was amazing when it came to helping me to actually complete the work. She gave me tips on how to manage my day and how to overcome personal obstacles in tackling certain tasks. She’s great at simplifying very daunting tasks into manageable and bite size jobs, removing certain mental barriers along the way. I highly recommend Anna to anyone looking for coaching. She is passionate, committed, caring and insightful.
ARMIN // CEO & Founder of Vitamin Buddy
"My fledgling business is growing and becoming secure"
Thank you so much for your invaluable support in starting up my new business, it has been such a great help to share my concerns and talk through my goals, enabling me to set short-term priorities to focus on and plan long-term goals for the future, helping me to develop structure, better business practices and become a confident business owner, my fledgling business is growing and becoming secure. You have been understanding of the stress on someone setting up a business alongside other work and life commitments, reminding me about the importance of being kind to yourself when under pressure, as a lone worker it was great to have someone to talk to and I appreciate the help you have given me immensely.
ELOISE // Managing Director, EP Caterers
Anna helped me to get clear on my brand core values, what it stands for and how effectively communicate it to customer. Her advice was extremely helpful for me. Highly recommended!
IRYNA // Founder of Aimful
Frequently Asked Questions
How do I know if it's the right fit for me?
This is for you if you're at that point where you're ready to invest in yourself and in your business, and you want to learn and implement the strategies and systems that will help elevate your brand and build a business that lasts - without killing yourself in the meantime!
I'm already too busy - how will I have the time for this on top?
Taking a step back to look at the big picture, get the foundations in place and come up with a sound strategy will help you focus on the right priorities, making sure that you use the time that you do have to do the things that will get results. With this initial effort from you, you'll be freeing up time and energy going forward.
How fast is 'fast-track'?
I'll be sending you emails to guide you through the content at a good pace and you'll need to put in the work to get the results you want. However, if you find that life gets in the way and you don't quite get finished in the initial 90 days, don't worry, as you have another six months to access the site and all the materials.
How long do I have access to the programme?
You'll have access to the membership site for six months. You'll also be able to download all the content from the membership site so that you effectively have lifetime access and can keep returning to the materials. This means that you can go back and review, re-listen and revise your strategies.
What if I want more support?
You have the option to upgrade to add individual coaching with me, which gives you a one-hour call (or two 30-minute calls) with me at a discounted price of £150 per month. If you get to the end of the programme and want continued support with creating and executing your plan, the ideal next step is joining us in The Outsiders Business Accelerator.