Even - or maybe especially - when you've been in business for a while, it's incredibly important that you understand the big picture of why you're in business and what you ultimately want to achieve. We'll make sure that you're clear on what 'success' looks like for you - both in terms of your professional goals and in terms of how you want to live your life.

Working out how best to serve and sell to your clients starts with identifying and understanding who those ideal clients and customers are, both in terms of demographics and psychographics. We'll use the value proposition canvas to help you drill down into their wants, fears and needs and exactly how you're going to find a way to solve an urgent and important problem for them.

Once you understand your ideal client, you need to clarify your positioning in the market versus other players and how you're going to stand out from your competition with a distinctive brand. Ultimately, getting these brand fundamentals right, with a clear framework to guide your strategic choices, will determine your success before you even get to planning any marketing activities.

With an understanding of your clients and your brand, you need to go out into the world and let people know that you exist, and that means connecting, engaging and converting prospects into clients, focusing on the right things at the right time. We'll help you create your content strategy with a plan for how to distribute your content across the right platforms to engage and sell.

As much as there is more to success than money, financial freedom is absolutely key to a successful business and a comfortable lifestyle. The last thing you want is to become one of the many struggling freelancers or hustling entrepreneurs with failed businesses (not to mention failed health and relationships!). We'll calculate your target income and your very best rates.

As you complete the programme, we'll set you up for success for the rest of the year with a review of your objectives and your goals along with a plan for how you'll measure them and keep on track. We'll also help you manage your time effectively, helping you set boundaries and learn to say 'no', as well as making sure that you get the support that you need.