Ep. 234 Using ChatGPT in your business


In this week’s episode, Anna shares how she has been using artificial intelligence, and in particular ChatGPT, to save time in her business.

As AI tools like ChatGPT become more widely available, business owners and marketers are increasingly turning to these tools to enhance their content creation and marketing efforts. But what does this mean for authenticity in marketing? Can we use these tools with integrity, or are they paving the way for a new era of inauthentic content creation?


As a former digital marketing consultant and current writer, I’m sharing my experiences with ChatGPT and offering insights on how to use this tool in a way that serves both your business and your clients. In this episode, we discuss…

• The ethical considerations of using AI in marketing

• The benefits and drawbacks of using these tools for content creation

• How to use ChatGPT in an ethical way

Whether you’re a seasoned marketer or a business owner just starting out, this episode will challenge you to think more deeply about the role of AI in business and how you can use it in a way that enhances your creativity without sacrificing authenticity.

*Resources mentioned during the episode*

The Outsiders Business Academy – A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. onestepoutside.com/course

Using Chatgpt in your business

Hello, welcome back as we’re talking about a very hot topic today, which is artificial intelligence, AI, and specifically chat to GPT. So unless you’ve been living under a rock recently, I imagined someone would have told you about because it’s really word of mouth spreading this chat GPT. It’s an AI tool. I won’t even attempt to describe it, I think in a way, it doesn’t really matter. It’s a language model, really, as it always tells me when I asked it something difficult. So at the time of recording, it has a lot of knowledge up to I think it’s 2021 and the free version. And so it doesn’t know recent events. It’s, it’s, well, what can I say about limitations, but it’s, it’s a great tool, in fact, is what we want to look at today, how we can use it, yes, it’s a little bit scary.

The rise of the robots Terminator is coming. But and there are lots of there’s sort of a Wild West in terms of legalities, and so on. But you know, we talked about ethical marketing last week. And I think in that context is interesting to think about how we can use these tools ethically, and effectively, always. So we don’t want to just not use it necessarily. But rather, it’s the reality of what’s happening. And the world is changing at a fast pace as ever faster and faster, exponentially, so and so we want to stay on top of the skills we need to thrive. And ultimately, if we can make our lives easier, right? I always think about one of my first presentations I did at the seventh and seventh digital nomad conference in Barcelona. Some years ago, I did a little bit of sort of pop culture research, I suppose, into the history of work, and so on. And I was reminded of the fact that you know, ancient Greece, the ancient Romans, in fact, I’m sure the ancient Egyptians they saw work as like a pain, a torment. And they really valued leisure, and creativity, and art and philosophy and so on.

Now, the caveat is that they had slaves, and I think the parallel and forgive me for the comparison, and it was awful. And of course, thank goodness, that’s all gone. I think the parallel is that potentially, in an ethical way, let’s see when robots start to have souls. If that’s the case, then you know, they can do the repetitive grunt work and manual labor so that we can be freed up as human beings to be more creative, and philosophical, and so on, right. And that can only be a good thing. So I’m actually going to share some really concrete ways in which I’ve been using and this is really new, but actually have been enjoying using it. And the a couple of caveats, I suppose.

First, don’t let it become a procrastination. Don’t let it become a distraction, where you’re just kind of endlessly brainstorming staff and so on when you’re actually not using it, right.

So think of a specific usage for it, and then use it for that and then move on basically. And then secondly, it’s not 100% accurate, and a couple of areas that I’ve seen and heard so one is, somebody said that if Outlander podcast with Rory Sutherland, I think it was recently that if you ask it to share, you know, references like a bibliography kind of thing of articles talking about something and actually made them up. So they weren’t real articles. It sort of had a think, okay, it’s asking this person is asking for references. This is how it should be formatted and made up you know, Lindbergh, comma A brackets 2022. How to use chat GBT as a solopreneur, featured in The Wall Street Journal kind of thing. And maybe the newspaper doesn’t exist, maybe that article doesn’t exist, right? So that’s one watch out. And the second thing is legally, ethically, I wouldn’t use it to create completely original content, and then willy nilly just post that out there. Right?

I would really suggest and this is how I’m using it. They use it as a kind of raw brainstorming generation, or summary tool of your existing content.

And then of course, you’re going to use that as a basis and tweak it into your voice and make sure it’s accurate, and right for you and your brand, and so on. So if you think that the most basic, I find it really useful to summarize things, so for example, if I do a podcast interview, once a month, I interview somebody on reimagining success, how they’ve escaped the nine to five, I get, in fact, this is a bit meta. I get auto, which is an AI tool to transcribe the conversation, then I can copy paste bear with me that transcription into chat GBT. And I can say, Can you give me five bullet summary of this interview? And that’s great. Or I can ask it, can you give me you know, a short paragraph summary? Because that I can then use both to remind myself what it was about for my own, you know, if I want to do an intro for the podcast, for example, or perhaps for a social media post for a description on the blog, and so on, right, so giving it content asking it to summarize is going to be pretty accurate. Another thing which I haven’t used professionally, but I thought was quite useful when somebody in a Facebook group asked, Hey, can you tell us what you do as if you’re talking to an eight year old? And so I asked chat, GBT, hey, this is my bio, can you reword it as in a tone that was appropriate for an eight year old, and it did a really good job.

And it’s quite a good way to test if your bio if your headline if your description is actually saying what you wanted to say. And to be honest, mine wasn’t quite capturing what I wanted it to be. So that’s really useful. I also have, of course, the solo podcast, which again, I transcribed via otter.ai. So I can paste the transcript of this conversation with myself, this podcast episode, and asked, Can you please draft a short Instagram post with hashtags for to promote this podcast episode, or a Youtube description with hashtags, right? And, again, a little warning, the character count isn’t accurate, it doesn’t actually give you as short as you want it to. So do check the number of characters. Same for Google meta description, by the way, hey, this is my blog. Can you write me a I think it’s 155, right character meta description for Google.

So that’s really useful. That’s me putting my content in and asking you to summarize, then you can also get it to draft something. So let’s say an email, I want to promote my free book promotion for Book Day. Can you draft an email? Obviously, I have to put my say, obviously, but you need to be quite specific. The name of the book is this you know, in honor of World Book Day, on this date, etcetera, Cetera, right, so give it a really specific purpose content, and then it can draft an email. I actually rewrote my bio rewrite my podcast, actually, the podcast description, I ended up writing myself because I didn’t think it did a good job. But my bio, what I found, and this may help you, if you’re a little bit shy, a little bit humble, like I am, haha, humble brag, then I’ve actually found it to be more confident and assertive than I would be. In fact, I entered myself for a couple of awards recently, which I’m sure I won’t get. But that’s the attitude.

But I thought it was just a interesting exercise to do. And it write my pitch in a much more confident way than I would have done. And I often ask it to write a more compelling by, for example, a more compelling pitch, because I tend to be a bit sort of Oh, no, he may be too. So it’s quite good. Now, a couple of things. I thought it was a little bit too arrogant. And then I said, Can you write that with slightly less arrogance, please, which is you know, that’s the conversation, you can have copywriting for your website, generating ideas, hey, can you give me 10? blog article ideas for the topic of ethical marketing of choosing the right business model in your business or building a personal brand, right? So just getting ideas for content?

You can also ideally feed it with your existing Hey, my most popular posts articles have been on these topics. What else can I write about this? Oh, my last workshop was on this topic. My last article, what can I do next? Brainstorming the names of programs. So I’m really, I’m thinking of a new high level program. And I’m, I’m, I want to say desperately, that’s the wrong word. But I’m very keen to find a really cool word name for it. And so far, it hasn’t quite come up with the way we wanted it to. But it’s because I’ve got sort of yeah, maybe high expectations it needs to be in it might need to be the URL available and needs to of course not have any other competitor have that the trademark and say one, but you know, you can ask it for 10 ideas on the concept of, okay, this business freedom accelerator or something, or this is gonna be the inner circle for High Level Mastermind and workshops, it has worked, I did the skyrocket your productivity workshop a couple of months ago, probably when you listen to this, and I certainly wouldn’t have used that terminology myself. So fun to experiment with these things. Books, by the way. And my friend and former colleague has used it for a new book on AI, in fact, and got the title from from chat GPT. Another thing for b2b So for my business work, corporate work, I asked it, I was toying with the idea.

And I’m still kind of drafting it or writing a white paper. So I asked it just initially, to try to see how this tool worked. How should I structure a white paper? And then what are 10 ideas for titles on this topic? What kind of data points should I use to justify my points? So those are some ideas, right? And I know there are so many others, but if you’re not using it yet, I hope there’s one or two things that you can use in that write, summarizing things, writing drafting posts for you. I’ve also shared Oh, this is a quote I want to share my own quote on, funnily enough, that’s another mistake it made. So I said, Can you write me an accompanying LinkedIn post for this quote, and it did it for me and it made up a name, I think, and I said, No, no, you’re wrong. That quote is by Anna Lundberg, can you please correct it? And it did such so sorry. I’ve now credited it to the right person.

So so can you accompany this quote with a post? And again, it’s not 100% what you want it to be, but it just gives you ideas and alternatives.

Which does remind me. I don’t know if you’ve ever Googled yourself, which you of course should as part of your online brand audit. I did chat GPT. Myself, and I was pretty thrilled with the answer. Because there is another Anna Lundberg, who is an actress beautiful. I’m not sure if she’s married, but she’s had a baby with is it Michael Sheen, I was confused Michael Sheen and Martin Sheen, I want to say Michael Sheen, the UK actor who I love as well. And she’s always dammit, she’s always infiltrated my media presence online if you search for Anna limbo, but chat GPT did come back with Anna Lundberg as a coach and consultant or, you know, author of this book, blah, blah, blah. And I did say, Hey, are you saying that just because I’m Anna, are you saying that because this is the most prominent person? And they said, no, no, it’s the most prominent person I didn’t know that you were on. So you know, maybe chat CBT was just catering to my ego, but that did make me feel quite good. So have to have fun with it and see if it knows who you are. And if not, that’s the opportunity to build your personal brand. Find a way of using it. And this is so sad. And also counterproductive to what I’m selling myself in my business. But it’s actually using as a sounding board, almost like a bit of a mentor, you know, a co worker, a co founder, because you know, it gets lonely as a solopreneur. And Lucas sitting next to me some days, he did help me with a little conundrum yesterday, but it’s not for him, it’s not for your partner, or your kids or whatever, to necessarily help you maybe you don’t want to involve family or friends or they’re not experts, or whatever it is. So having, of course, a mastermind, a peer group, a mentor is so valuable. And I wouldn’t replace any of those human contact points with with this AI tool. But some days it’s been I’ve really been having conversations with all day. Not like, you know, falling in love with it as some films have depicted. But really, hey, what do you think of this? Yeah, that could work? Can I make it more compelling? And all I’m thinking about this, or do you think and so on. And it’s actually, you know, it’s quite fun to play around with, but also has been pretty useful. So a few final tips, the more specific you are in your input, the more specific your output will be, right? If you just say write an article about this, it’s not going to be in your tone of voice. And so I would imagine, I haven’t got there yet. But if I gave it, you know, 10 of my articles and asked it to write in my voice, it could probably do it.

I think, you know, famously, people have asked it to write in the style of Shakespeare or church or wherever it is, and it does a pretty good job. So if we can learn your style, that’s amazing.

I’d also say don’t just copy paste, what it produces verbatim, right? Please use your brain it goes without saying, but also adapt it to your own style and voice. I don’t know what the legal thing is. Now, at the moment, I don’t know if it’s completely original content. You know, if I asked one question, you asked the same question, would you get the same article and content? I don’t know, it’s an interesting thing to check. But but you know, to be sure, I would, for now at least be quite careful with using it. I would use it to summarize, to draft to brainstorm, and so on. And let’s keep an eye on it all of us. And above all, I think learning to use prompts effectively will be really important, right? So the way you ask Alexa can’t say her loudly in case she responds. The way you Google back in the day, I remember when we first started searching for things, you should put quotation marks, you shouldn’t have the end, or in there and so on, right? And actually, of course, Google has become much more sophisticated now. But chatty between my team and replace Google and learning to use the right prompt to get the answer you need will be a really important skill. So as as ever and in particular on this topic. I’d love to hear from you. Podcast, that one step outside.com. Or any social channel, we’re connected. How are you using it? What do you think about it? Are you worried? Are you excited? Have you got ideas for how I can use it differently? Or how you think we shouldn’t be using it? I’d love to start a conversation on there. So hope that was useful. Little bit of a list of of ways in which I’m using it. I’m sure that will evolve and I’ll come back to it later. So how to use chat GBT as a solopreneur. Thanks so much, and I’ll see you next week. Bye for now.


Let us help you design a business and a life that gives you freedom from the 9 to 5. There are several options for how you can work with us. Choose the programme that’s right for you.

The Outsiders Business Incubator

A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. onestepoutside.com/9to5

The Outsiders Business Accelerator

An ongoing mastermind for service-based business owners, freelancers and online entrepreneurs who are ready to achieve success on their own terms. onestepoutside.com/accelerate

The Outsiders Business Academy

A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. onestepoutside.com/course

1:1 Coaching & Mentoring

If you’re looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. onestepoutside.com/coaching

The Outsiders Business Academy

A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also like

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (https://onestepoutside.com/).

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>