We’re continuing our focus on personal branding this week, having looked first at why it’s important, whether you’re an entrepreneur, a freelancer or even a full-time employee, and then, last week, how to find the story you want to tell. But the truth is that a lot of us still find it pretty uncomfortable to […]
Fast-track your business in 90 days
Last week, we ran the Client Generation Boot Camp challenge over in the One Step Outside Facebook group (be sure to join so you can participate in future challenges!), where among other things we looked at nailing your elevator pitch, how to stand out in a crowded market, and how to proactively attract your ideal […]
How not to starve while working on your dream
We’ve all heard of the ‘starving artist’, how pursuing your passion can never make you rich, and that 9 in 10 businesses will fail. At the other end of the spectrum, we see the massive success stories of the Richard Bransons and Elon Musks of the world, as well as being bombarded by ads on […]
Overcoming imposter syndrome as an entrepreneur
Last week, we looked at what imposter syndrome is and how it can manifest as an entrepreneur. It’s very common (as you all demonstrated in responding to last week’s post!) – so that’s the first thing to recognise, that you’re not alone in feeling this way. The second thing, of course, is to work out […]
How do I choose between different business ideas?
In the past couple of weeks, we’ve looked at what to do if you have no idea what business to start and how to start a business using your existing skills. But what if you’re full of ideas? What if you’ve never been able to settle on The One Passion, you’ve got lots of different […]