Most people understand the importance of a strong brand when it comes to a business. The importance of a personal brand may be less obvious, however, and the idea can even feel a bit “icky”. But the fact is that you already have a personal brand, whether you realise it or not: your personal brand is […]
Fast-track your business in 90 days
Last week, we ran the Client Generation Boot Camp challenge over in the One Step Outside Facebook group (be sure to join so you can participate in future challenges!), where among other things we looked at nailing your elevator pitch, how to stand out in a crowded market, and how to proactively attract your ideal […]
3 uncomfortable things to get comfortable with when leaving the corporate 9 to 5
My whole brand is based on the idea that “Everything you’ve ever wanted is one step outside your comfort zone.” Staying stuck in that apparent comfort can create stagnation, frustration and, ironically, a great level of discomfort. Leaving the corporate 9 to 5 will absolutely require that you get out of this funk and, as […]
So you’ve decided you want to quit the 9 to 5 – now what?
These past few weeks, we’ve been looking at why you should quit the 9 to 5 and why it’s never too late. If this has resonated with you, and that growing feeling inside is bubbling to the surface as you begin to contemplate taking those steps outside the 9 to 5… well, now what? Not […]
Overcoming imposter syndrome as an entrepreneur
Last week, we looked at what imposter syndrome is and how it can manifest as an entrepreneur. It’s very common (as you all demonstrated in responding to last week’s post!) – so that’s the first thing to recognise, that you’re not alone in feeling this way. The second thing, of course, is to work out […]