Stay ahead of your competition

stay ahead of your competition

When you’re first starting out in your business, it’s easy to get distracted and disheartened by all the competition that’s already out there. “There are so many others already doing this,” “There are no new ideas,” “It’s all been done before,” “How can I possibly compete when I’m just starting out?” The risk is that you don’t get started at all, or that you spend too much time looking at what your competitors are doing and forget to focus on driving your own business proposition. So how can you build a thriving business and stay ahead of your competition?

1. Change your mindset

The first thing to do is recognise that competition is good! It means that there is a market and that there are people who are willing to pay for this kind of product or service. If there were no competitors, it’s theoretically possible that you would be completely pioneering and revolutionising the industry; but more likely it’s because the demand just isn’t there right now.

The second piece when it comes to your mindset is to refrain from comparing your year 1 to someone else’s year 5, 10 or 15! The famous names that you’re seeing pop up in the news or in your Facebook feed have been hustling away for years to get to where they are and, at some point, they were where you are now. Use their stories as inspiration but don’t give yourself a hard time because you’re not living up to an impossible ideal when you’re just starting out.

2. Know your competitors

To stand out against your competitors, you need to know who those competitors are.  Who are the big, established players? Who are the new disruptors coming onto the scene? Assessing what the existing landscape looks like will help you understand the rules of the game. You can then understand what’s working and how to play by the rules (or choose to break them with intentionality), and think about how you could position yourself and do things differently in order to win versus those competitors.

3. Know your customers or clients

As well as knowing your competitors, you also want to know your customers. If you have an existing business, then ask yourself (and ask your current and past clients) why people are choosing to work with you, as well as asking the people you didn’t manage to convert why they chose not to work with you. This may give you new ideas about what the most important differentiators are for your business. If you’re just starting out, then understand your ideal clients’ wants, needs and fears and develop your solutions and offerings to answer those needs. Then delight your customers by over-delivering on their expectations.

4. Build your personal brand

What you don’t want is for your product or service to be a commodity, where it is fully replaceable by a similar product or service and people make a purchase decision purely on price. This is where building a brand for your business becomes important and, especially, where building your personal brand can be powerful. People buy from people now, and your personal story and mission is what makes your business unique. Be proactive about putting content out there, engaging with people on social media and building long-term relationships. Building your personal brand will reinforce your credibility and authority in this new field and create a platform that will last beyond any specific products and services that you happen to be offering today.

5. Be persistent

The biggest reason I see for why businesses fail is that the entrepreneur gives up too soon. I think they have unrealistic expectations about how quickly results will come, they lack a support system in the form of a mentor or coach and a community that will keep them going through the rough times, and they stop before the hard work they’ve put in has a chance to bear fruit. If you keep going even when you’re not seeing the results, if you show up consistently and stay resilient in the face of disappointment, then you are already way ahead of the game.

6. Be constantly evolving

There are plenty of famous examples of big companies that were successful but didn’t evolve with the times – Kodak, Blockbuster, Nokia – and you risk that happening too if you rest on your laurels. Don’t just find one product or service that works and then sit back and expect to reap the benefits for years to come. In order to keep ahead of the competition, keep your clients and grow your business, you have to be always looking for ways to improve, to diversify your income streams and to attract different clients with different offers.

7. Never stop learning

It’s not just your business that needs to evolve but you as the business owner and as an individual. Don’t ever allow yourself to get complacent and think you’re fully taught. You must keep improving: listen to podcasts, go to conferences, invest in courses to upskill in new areas, and work with a coach to make sure that you’re bettering yourself and stepping into the role that you need to play for the next phase of your business. As the saying goes, “what got you here won’t get you there”.

If you want to work with me on how you can build your personal brand, differentiate yourself from your competitors and come up with an effective marketing strategy, then get in touch!

Book a call to discuss working with me as your coach >>


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also be interested in these articles

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Looking to grow your expert business?

Download this FREE Business Assessment to identify the gaps that are preventing your growth so that you can take actionable steps towards building a more successful and sustainable business.

We will use and protect your data in accordance with our Privacy Policy.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>