Congratulations on getting to this point! You're already way ahead of the 98% of people gave up when things got tough in the early days and it's such a big achievement to be making your business work. Now is the time to step things up and take it to the next level and, if you want to do this without risk of burning out, you'll need to embrace some new strategies and approaches to attract and convert clients. While you may have relied on word of mouth and recommendations to get to where you are today, you'll need to be much more proactive and in control if you want to grow and scale. As the saying goes, "what got you here won't get you there".
Here's what you'll need to get to where you want to be:
1. An own-able niche
The dreaded 'n' word! Although you may have been successful so far with quite a generalist approach, narrowing your niche is the best way to become a go-to expert in your field. Now that you have experience of working with lots of different clients, you can get super clear on where you want to make the biggest impact. It will make it easier for other people to think of you, recommend you, and buy from you.
2. Well-established credibility and authority
In order to consistently attract high-quality clients, you want to be known as a respected expert in your field. Credibility comes of course from qualifications and experience but also from publishing client testimonials and case studies, sharing thoughtful content and amplifying your message by publishing a book or launching a podcast. When you raise your perceived value, you can also raise your prices.
3. An effective marketing and sales funnel
At this stage of your business, it's time to dial in what's working and take a more strategic approach to attracting and converting clients. Fine-tuning the process that will attract the right kinds of clients, help them 'know, like and trust' you and, ultimately, convince them to buy from you, will provide you with a system that you can rely on to drive a steady and growing income in your business.
"Be so good they can't ignore you."
- Steve Martin
In the meantime, I recommend getting started with these resources...
I've selected these specific podcast episodes to help you get started:
- Developing confidence in who you are and what you do Listen on Apple podcasts >>
- Why your personal brand is important when you're running your own business Listen on Apple podcasts >>
- How to assess your brand Listen on Apple podcasts >>
- Creating and sharing content that will elevate your brand Listen on Apple podcasts >>
- How writing a book can boost your business Listen on Apple podcasts >>
Working for yourself can be a lonely business and it's incredibly powerful to 'find your tribe', the people who understand exactly what you're going through.
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