In today’s episode, Anna kicks off a series focusing on personal branding, starting with why it’s important to pay attention to, and intentionally craft, your personal brand when you’re running your own business.
(2:11) “This is not about lying or creating a fake persona and, in any case, you can’t have 100% control – that’s the point! It’s about doing what you can to be who you want to be and portray that effectively both online and offline so that the perception people have of you is more or less in line with who you really are and how you want to be seen.”
(6:50) “Okay, so you can’t become best friends with every single person on the internet, but what you can do is allow people to get to know you a bit better, to give them an idea of who you are and what you stand for, so that they can “know, like and trust” you enough to buy into your message – and your offer.”
(7:58) “Ultimately, a strong personal brand means that clients will come to you instead of you having to hustle and chase people and that will save you both time and money.”
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If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:
Get private mentoring for your business– Partnering with a business coach can help you see those blind spots and get both external accountability and expert guidance to take your business to where you want it to be. www.onestepoutside.com/freeconsultation
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Grab a copy of Leaving the Corporate 9 to 5– After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative. www.leavingthecorporate9to5.com
Join the One Step Outside the 9 to 5 group programme– This is your roadmap to transitioning from a corporate job into setting up a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/9to5
Up-level with the Fast-track your business programme – This is your guide to taking your business from surviving to thriving and making sure that you achieve the freedom, flexibility and fulfilment that you dreamed of when you started. www.onestepoutside.com/fasttrack