In today’s episode, Anna kicks off a series focusing on personal branding, starting with why it’s important to pay attention to, and intentionally craft, your personal brand when you’re running your own business.
(2:11) “This is not about lying or creating a fake persona and, in any case, you can’t have 100% control – that’s the point! It’s about doing what you can to be who you want to be and portray that effectively both online and offline so that the perception people have of you is more or less in line with who you really are and how you want to be seen.”
(6:50) “Okay, so you can’t become best friends with every single person on the internet, but what you can do is allow people to get to know you a bit better, to give them an idea of who you are and what you stand for, so that they can “know, like and trust” you enough to buy into your message – and your offer.”
(7:58) “Ultimately, a strong personal brand means that clients will come to you instead of you having to hustle and chase people and that will save you both time and money.”
You can sign up to the waiting list for the Fast-track Your Business in 90 Days programme at www.onestepoutside.com/fasttrack
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If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:
Join the One Step Outside the 9 to 5 group programme – This is your roadmap to creating a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/work-with-me/group-programme/
Get private coaching on your business – Individual coaching is fully tailored to your specific needs and goals so you can create the programme that works best for you. www.onestepoutside.com/work-with-me/business-coaching/
Grab a copy of Leaving the Corporate 9 to 5 – After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative. www.leavingthecorporate9to5.com
Book a call to discuss the best fit for you – Apply for a free 30-minute consultation call where you can ask all your questions and find out how Anna can best support you, whether in your personal or your professional goals. www.onestepoutside.com/call