In today’s episode, Anna kicks off a series focusing on personal branding, starting with why it’s important to pay attention to, and intentionally craft, your personal brand when you’re running your own business.
(2:11) “This is not about lying or creating a fake persona and, in any case, you can’t have 100% control – that’s the point! It’s about doing what you can to be who you want to be and portray that effectively both online and offline so that the perception people have of you is more or less in line with who you really are and how you want to be seen.”
(6:50) “Okay, so you can’t become best friends with every single person on the internet, but what you can do is allow people to get to know you a bit better, to give them an idea of who you are and what you stand for, so that they can “know, like and trust” you enough to buy into your message – and your offer.”
(7:58) “Ultimately, a strong personal brand means that clients will come to you instead of you having to hustle and chase people and that will save you both time and money.”
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