In today’s episode, Anna looks at what you need to do to get your basic online presence to where it needs to be to build your personal brand.
(4:22) “Your “About Page”, “About Me”, whatever you want to call it, if it is well written it can really help you share your story, which is what we have been trying to craft throughout this personal branding focus these past few weeks, establish your authority which is ultimately the goal of doing all this work we have been talking about and of course attract your ideal clients”
(8:15) “The second piece of your website that I think is really important, almost a next step, once someone has read about you and engaged with your story, felt that you really understand them, they resonated with your message and they want to find out how to work with you they’ll explore just that so your “work with me page” or your “services page”. Now this page is going to help you communicate more concretely what you do again attract your ideal clients because going to be demonstrating the value you can bring and how you can solve their problems convert those website visitors who are just passively browsing and looking for someone to help them actually into clients. Now you want the page to be really coherent to help build your credibility again with distinctive services that speak to specific customers and potentially specific pain points and then importantly getting people taking action to work with you after that.”
(10:57) “Whether you’re looking to establish your credibility, your authority in a new field, attract more of your ideal clients or simply share your personal story with the world, you want your social media profiles be working hard to do just that.”
*Resources mentioned during the episode*
The One Step Outside Facebook group – Join us over in the Facebook group to meet like-minded people who are working on reimagining success in their life and business and to get access to direct support and free training sessions from Anna. www.facebook.com/groups/onestepoutside
Your customised about page – This professional writing service will give you a confident and articulate about page that you can implement directly in your website as a critical piece of your personal brand. onestepoutside.com/myaboutpage
Your optimised social media profiles – We’ll design the graphics for your cover photos and write the copy for your ‘about’ sections and bios to give you the professional brand presence that you’re after on all your key social profiles. onestepoutside.com/mysocial
Your professional services page – This professional writing service will give you a compelling services page that you can implement directly in your website as a critical step in your marketing funnel. onestepoutside.com/myservices
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at podcast@onestepoutside.com.
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If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:
Get private mentoring for your business– Partnering with a business coach can help you see those blind spots and get both external accountability and expert guidance to take your business to where you want it to be. www.onestepoutside.com/freeconsultation
Get private career coaching – Individual coaching is fully tailored to your specific goals and desires so we can create the programme that works best for you, with the support that you need to move forwards. www.onestepoutside.com/claritycall
Grab a copy of Leaving the Corporate 9 to 5– After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative. www.leavingthecorporate9to5.com
Join the One Step Outside the 9 to 5 group programme– This is your roadmap to transitioning from a corporate job into setting up a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/9to5
Up-level with the Fast-track your business programme – This is your guide to taking your business from surviving to thriving and making sure that you achieve the freedom, flexibility and fulfilment that you dreamed of when you started. www.onestepoutside.com/fasttrack