In today’s episode, Anna looks at how you can audit your online presence to assess your brand as it stands today and identify the gaps versus the story you want to tell.
(6:32) “If the image that’s being presented on Google is not in line with the story you want to tell about yourself and your business – or, perhaps just as likely, there’s no trace of you on Google at all – then you do have some work to do.”
(14:02) “Your website is the one place you completely control online, it’s your chance to really tell your story as you want it to be told, and it can serve as a hub to which all your other channels lead.”
(15:57) “The ‘about’ page becomes absolutely critical to telling your story and, of course, it’s a core part of your personal brand – so absolutely relevant, if not the most relevant piece, of what we’re talking today and these past few weeks.”
*Resources mentioned during the episode*
Your customised about page – Learn more about the new ‘done-for-you’ service that will help give you a confident and articulate about page that brings to life your story and takes your personal brand to a professional level. www.onestepoutside.com/myaboutpage
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at podcast@onestepoutside.com.
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