In today’s episode, Anna helps you re-think how you approach personal branding and what it means for your business so that you can finally get comfortable with selling.
(1:30) “Part of it, I think, is cultural. The basic association a lot of us have when we think of sales is that stereotype, the sleazy used car salesman, or the “buy one get one free!” offers on TV or in stores, or those unsolicited, incredibly annoying, spammy junk emails that fill our inboxes these days.”
(4:48) “Here’s the thing: you have to sell, you have to have clients, in order to have a business – because otherwise, it’s just a hobby, or a charity. Yes, you may love what you do, but that doesn’t mean that you should do it for free and you certainly won’t be able to afford to continue if you’re not generating an income.”
(14:08) “It’s only by getting out there and trying to sell that you’ll learn what works and what doesn’t, and you’re going to evolve and refine your message and approach as you go.”
*Resources mentioned during the episode*
One Step Outside Facebook group – Join the Facebook group to meet like-minded people and get access to free training sessions, Q&As and other goodies. www.onestepoutside.com/community
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at podcast@onestepoutside.com.
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If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:
Get private coaching on your business – Individual coaching is fully tailored to your specific needs and goals so you can create the programme that works best for you. www.onestepoutside.com/work-with-me/business-coaching/
Join the One Step Outside the 9 to 5 group programme – This is your roadmap to transitioning from a corporate job into setting up a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/work-with-me/group-programme/
Up-level with the Fast-track your business programme – This is your guide to taking your business from surviving to thriving and making sure that you achieve the freedom, flexibility and fulfilment that you dreamed of when you started. www.onestepoutside.com/fasttrack
Grab a copy of Leaving the Corporate 9 to 5 – After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative. www.leavingthecorporate9to5.com
Book a call to discuss the best fit for you – Apply for a free 30-minute consultation call where you can ask all your questions and find out how Anna can best support you, whether in your personal or your professional goals. www.onestepoutside.com/cal