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Reimagining Success - Anna S. E. Lundberg

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Episode 10 – Your personal brand: how to find your story

In today’s episode, Anna continues the series on personal branding, this week looking at how to find the story that you want to tell (or, more accurately, that you want to be told about you).

 

(4:00) “It’s all very well to talk about how you do consulting for this, or you help people do that, or you sell these various things. But why do you do what you do? And, importantly, why should other people care?”

(7:55) “Of course you value ‘integrity’, ‘honesty’, ‘good customer service’ – otherwise, I would argue, you shouldn’t be in business in the first place! – so try not to be generic and don’t try to be ‘noble’ for the sake of it.”

(11:33) “The mistake I see people make here is that they focus on the immediate and almost superficial result that people will get from working with you. To exaggerate the point, a copywriter might say that they help clients write great copy; a virtual assistant helps people with their admin; and a personal trainer will say that they help clients with their training and fitness. So what?!”

*If you like what you hear, then make sure that you subscribe to the podcast so that you never miss an episode!*

This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at podcast@onestepoutside.com.

Thank you so much for listening to the Reimagining Success podcast!

Connect with Anna:

www.onestepoutside.com

www.facebook.com/onestepoutside

www.instagram.com/annaselundberg

If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:

Get private mentoring for your business– Partnering with a business coach can help you see those blind spots and get both external accountability and expert guidance to take your business to where you want it to be. www.onestepoutside.com/freeconsultation

Get private career coaching – Individual coaching is fully tailored to your specific goals and desires so we can create the programme that works best for you, with the support that you need to move forwards. www.onestepoutside.com/claritycall

Grab a copy of Leaving the Corporate 9 to 5– After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative. www.leavingthecorporate9to5.com

Join the One Step Outside the 9 to 5 group programme– This is your roadmap to transitioning from a corporate job into setting up a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/9to5

Up-level with the Fast-track your business programme – This is your guide to taking your business from surviving to thriving and making sure that you achieve the freedom, flexibility and fulfilment that you dreamed of when you started. www.onestepoutside.com/fasttrack

MORE ABOUT ANNA

Anna Lundberg is a success coach and business strategist who helps experienced corporate professionals reimagine success outside of the 9 to 5.

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