In today’s episode, Anna continues the series on personal branding, this week looking at how to find the story that you want to tell (or, more accurately, that you want to be told about you).
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(4:00) “It’s all very well to talk about how you do consulting for this, or you help people do that, or you sell these various things. But why do you do what you do? And, importantly, why should other people care?”
(7:55) “Of course you value ‘integrity’, ‘honesty’, ‘good customer service’ – otherwise, I would argue, you shouldn’t be in business in the first place! – so try not to be generic and don’t try to be ‘noble’ for the sake of it.”
(11:33) “The mistake I see people make here is that they focus on the immediate and almost superficial result that people will get from working with you. To exaggerate the point, a copywriter might say that they help clients write great copy; a virtual assistant helps people with their admin; and a personal trainer will say that they help clients with their training and fitness. So what?!”
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at podcast@onestepoutside.com.
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If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:
Get private mentoring for your business– Partnering with a business coach can help you see those blind spots and get both external accountability and expert guidance to take your business to where you want it to be. www.onestepoutside.com/freeconsultation
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Join the One Step Outside the 9 to 5 group programme– This is your roadmap to transitioning from a corporate job into setting up a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/9to5
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