In today’s episode, Anna continues the series on personal branding, this week looking at how to find the story that you want to tell (or, more accurately, that you want to be told about you).
(4:00) “It’s all very well to talk about how you do consulting for this, or you help people do that, or you sell these various things. But why do you do what you do? And, importantly, why should other people care?”
(7:55) “Of course you value ‘integrity’, ‘honesty’, ‘good customer service’ – otherwise, I would argue, you shouldn’t be in business in the first place! – so try not to be generic and don’t try to be ‘noble’ for the sake of it.”
(11:33) “The mistake I see people make here is that they focus on the immediate and almost superficial result that people will get from working with you. To exaggerate the point, a copywriter might say that they help clients write great copy; a virtual assistant helps people with their admin; and a personal trainer will say that they help clients with their training and fitness. So what?!”
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