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This little ebook includes the 5L model (LIVE - LOVE - LEARN - LEAD - LAUGH) along with a quiz intended to help you to think more broadly about success and to consider what it means in different areas of your life.

Reimagining Success in Your Life and in Your Business

I'm often asked: why do you talk about success? Why not 'happiness' or 'fulfilment'? And it's not that *I'm* obsessed with success; it's that *everyone* is obsessed with success.

Fundamentally, success is defined as "the accomplishment of an aim or purpose" and this leaves a huge amount of freedom in defining what it means to each of us. But for some reason, we tend to have a very narrow focus on career and work in this context and, as business owners, we get caught up in the 'hustle' and the search for the next client, quickly losing sight of why we started in the first place.

I want to encourage you to take a step back from the day-to-day running of your business and re-evaluate what ‘success’ means to you – in different areas of your life. You need to know what you want before you can work out how to get there!


Anna Lundberg

Anna S. E. Lundberg

I am the founder of One Step Outside, where I help people around the world build businesses and create a lifestyle that allows them an unimagined sense of freedom, flexibility and fulfilment.


Since leaving my corporate marketing job in 2013, I'm now reimagining what success looks like and I'm passionate about inspiring and supporting others to do the same.


I am the host of the Reimagining Success podcast and author of Leaving the Corporate 9 to 5: Stories from people who’ve done it (and how you can too!).


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