Personal brand content strategy
In today’s episode, Anna looks at why and how to create your personal brand content strategy.
(5:34) “In today’s market, which is very cluttered – in particular coaching, consulting, copywriting, graphic design, there are so many people running their own business now… There is a more savvy, empowered consumer who is looking for businesses they trust, where they feel that they share the core values with that business, or with the person running the business, and they really know and like you to the point where they want to work with you and give you their money.”
(7:08) “As ever, you need to define success. You need to start by defining what you’re trying to achieve. Are you looking to establish credibility in a new industry or field, to create a platform for speaking engagements or consulting and freelancing projects? Maybe you’re really passionate about this mission that you have, this greater purpose, and you want to engage more people in a common mission, you want to create a community of people working towards a common vision? Or maybe it’s about building a pipeline of prospects who you will nurture relationships with as you move them through the funnel towards becoming a client?”
(9:18) “It can be a bit overwhelming when you look at all the things you ‘should’ be doing and everything you’d like to improve. There are so many social media channels now to play with, you’re ‘supposed to’ be doing blogs and podcasts and videos and all sorts, and it’s easy to get lost in all of that and to end up doing nothing particularly efficiently.”
Next week, we’ll be looking at how you can get started creating content that will build your personal brand. We’ll also be doing a new 5-day challenge over in the Facebook group so grab your spot now if you’d like hands-on support in the Personal Branding Boot Camp! www.onestepoutside.com/personalbranding
*Resources mentioned during the episode*
The One Step Outside Facebook group – Join us over in the Facebook group to meet like-minded people who are working on reimagining success in their life and business and to get access to direct support and free training sessions from Anna. www.facebook.com/groups/onestepoutside
The Personal Branding Boot Camp – Join us in our next free 5-day challenge to learn how to create and share content that will establish your credibility, help you demonstrate your value to potential clients and, ultimately, build a long-lasting business. wwww.onestepoutside.com/personalbranding
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at firstname.lastname@example.org.
Thank you so much for listening to the Reimagining Success podcast!
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If you’re ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:
Get private mentoring for your business – Partnering with a business coach can help you see those blind spots and get both external accountability and expert guidance to take your business to where you want it to be. www.onestepoutside.com/freeconsultation
Get private career coaching – Individual coaching is fully tailored to your specific goals and desires so we can create the programme that works best for you, with the support that you need to move forwards. www.onestepoutside.com/claritycall
Grab a copy of Leaving the Corporate 9 to 5 – After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative. www.leavingthecorporate9to5.com
Join the One Step Outside the 9 to 5 Business Incubator – This is your roadmap to transitioning from a corporate job into setting up a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/9to5
Level up with The Outsiders Business Accelerator – This is a mastermind for entrepreneurs, freelancers and small business owners who want to create a long-term sustainable brand and business. www.onestepoutside.com/accelerate