Personal brand content strategy
(5:34) “In today’s market, which is very cluttered – in particular coaching, consulting, copywriting, graphic design, there are so many people running their own business now… There is a more savvy, empowered consumer who is looking for businesses they trust, where they feel that they share the core values with that business, or with the person running the business, and they really know and like you to the point where they want to work with you and give you their money.”
(7:08) “As ever, you need to define success. You need to start by defining what you’re trying to achieve. Are you looking to establish credibility in a new industry or field, to create a platform for speaking engagements or consulting and freelancing projects? Maybe you’re really passionate about this mission that you have, this greater purpose, and you want to engage more people in a common mission, you want to create a community of people working towards a common vision? Or maybe it’s about building a pipeline of prospects who you will nurture relationships with as you move them through the funnel towards becoming a client?”
(9:18) “It can be a bit overwhelming when you look at all the things you ‘should’ be doing and everything you’d like to improve. There are so many social media channels now to play with, you’re ‘supposed to’ be doing blogs and podcasts and videos and all sorts, and it’s easy to get lost in all of that and to end up doing nothing particularly efficiently.”
Next week, we’ll be looking at how you can get started creating content that will build your personal brand. We’ll also be doing a new 5-day challenge over in the Facebook group so grab your spot now if you’d like hands-on support in the Personal Branding Boot Camp! www.onestepoutside.com/personalbranding
*Resources mentioned during the episode*
The One Step Outside Facebook group – Join us over in the Facebook group to meet like-minded people who are working on reimagining success in their life and business and to get access to direct support and free training sessions from Anna. www.facebook.com/groups/onestepoutside
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at email@example.com.
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