Personal brand content strategy
(5:34) “In today’s market, which is very cluttered – in particular coaching, consulting, copywriting, graphic design, there are so many people running their own business now… There is a more savvy, empowered consumer who is looking for businesses they trust, where they feel that they share the core values with that business, or with the person running the business, and they really know and like you to the point where they want to work with you and give you their money.”
(7:08) “As ever, you need to define success. You need to start by defining what you’re trying to achieve. Are you looking to establish credibility in a new industry or field, to create a platform for speaking engagements or consulting and freelancing projects? Maybe you’re really passionate about this mission that you have, this greater purpose, and you want to engage more people in a common mission, you want to create a community of people working towards a common vision? Or maybe it’s about building a pipeline of prospects who you will nurture relationships with as you move them through the funnel towards becoming a client?”
(9:18) “It can be a bit overwhelming when you look at all the things you ‘should’ be doing and everything you’d like to improve. There are so many social media channels now to play with, you’re ‘supposed to’ be doing blogs and podcasts and videos and all sorts, and it’s easy to get lost in all of that and to end up doing nothing particularly efficiently.”
Next week, we’ll be looking at how you can get started creating content that will build your personal brand. We’ll also be doing a new 5-day challenge over in the Facebook group so grab your spot now if you’d like hands-on support in the Personal Branding Boot Camp! www.onestepoutside.com/personalbranding
*Resources mentioned during the episode*
The One Step Outside Facebook group – Join us over in the Facebook group to meet like-minded people who are working on reimagining success in their life and business and to get access to direct support and free training sessions from Anna. www.facebook.com/groups/onestepoutside
*If you like what you hear, then make sure that you subscribe to the podcast so that you never miss an episode!*
This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at podcast@onestepoutside.com.
Thank you so much for listening to the Reimagining Success podcast!
The Outsiders Business Academy
A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5.
WORK WITH ANNA
Let us help you design a business and a life that gives you freedom from the 9 to 5. There are several options for how you can work with us. Choose the programme that’s right for you.
The Outsiders Business Incubator
A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. onestepoutside.com/9to5
The Outsiders Business Accelerator
An ongoing mastermind for service-based business owners, freelancers and online entrepreneurs who are ready to achieve success on their own terms. onestepoutside.com/accelerate
The Outsiders Business Academy
A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. onestepoutside.com/course
1:1 Coaching & Mentoring
If you’re looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. onestepoutside.com/coaching
