The Outsiders
Business Incubator

A year-long mentoring programme for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business.

Are you...?

An experienced
corporate professional

with a track record of success in big companies and an impressive CV?

A multi-passionate individual

with many different interests and talents that aren’t being utilised to their full potential?

An overachiever

who always gives their best to any project, to the point that you’re nearing (or have experienced) burnout in your full-time job?

And do any of these scenarios sound familiar...?

You know you want a career change

but you’ve been doing the same thing for so long that you can’t begin to imagine what you might want to and be able to do instead.

You’re hesitant to
turn your back

on a successful corporate career, stable salary, and everything you know for what might be just a pipe dream.

You’re full of
great ideas

but lack the knowledge and experience to turn them into a viable business that will support your lifestyle.

You’ve come to the right place!

We’re here to help you navigate this transition out of the corporate 9 to 5 without unnecessary risk,
designing a business that supports your lifestyle and lets you say goodbye to that corporate life for good.

Introducing The Outsiders Business Incubator

Here’s what you really need to build a life outside of the 9 to 5 – that no one else is teaching – with a business that supports your lifestyle and gives you the freedom, flexibility, and fulfilment that you’re after...

The 5 pillars™ of building a life outside of the 9 to 5

  1. A clear personal definition of success to shape your strategy and guide your actions
  2. The confidence and resilience to deal with the inevitable ups and downs
  3. The right business model that will get you the results that you want
  4. A strong personal brand that will attract your ideal clients to you
  5. Flexible work-life integration with a business that
    fits around your other priorities

And we’ll help you get these pillars in place inside the Outsiders Business Incubator programme.


Anna S. E. Lundberg

Voted ‘most likely to succeed’ and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.

Having ‘ended up’ in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.

Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.

Meet a few of our Outsiders...

Here’s what you’ll get that will make all the difference for you as you work towards your goals:

  • Expert guidance and personal feedback to help you focus on the right things at the right time, to get you to where you want to be
  • Comprehensive training materials and frameworks that will help you get crystal clear on what you want, work out how you’re going to make money, and start reaching and converting your ideal clients
  • Weekly structure and accountability to help you identify your priorities, stay focused, and review your progress
  • A supportive community of people who ‘get it’, who will cheer you on and share lessons learned

Join us and you'll get...

An individual kick-off call with Anna to design a personal roadmap what works for your specific goals and circumstances

Access to the Business Academy course including 25 video and audio trainings along with corresponding pdf workbooks on the 5 pillars™

1:1 support from Anna via quarterly 1:1 coaching and mentoring calls plus weekly check-ins via WhatsApp

Structured milestones and checkpoints to hold you accountable and make sure you’re progressing

Monthly group coaching and Q&A calls to share your progress, wins and challenges with the community

  • Exclusive access to additional content and exercises
    to help you go deeper and apply the training to your situation
  • Recommended tools and resources that Anna uses
    to manage her business
  • A recommended reading list to complement
    your learning

Here’s a sneak preview of the membership site, available to access anytime, anywhere

The Outsiders Business Incubator is the leading programme for experienced corporate professionals that will give you the coaching, structure, and accountability
you need to execute your escape out of your corporate job and into working for yourself.

Here’s what some of our other
graduates have to say about their experience...

Questions about the
Business Incubator

The Incubator is for experienced corporate professionals looking to build a life outside of the 9 to 5. That means building a profitable business that supports the lifestyle that you’re after, allowing you to replace your salary on the one hand while creating the freedom, flexibility, and fulfilment that you’re currently missing in your current job.

(If you’re already working full-time in your business, please have a look instead at the Business Accelerator.)

The investment in 2021/22 is £500 (approximately $700, 600€) per month, or you can get 10 months for the price of 12 with a one-off payment.

The commitment is for a full year in recognition of the major changes involved in making this transition out of the 9 to 5 and so that you can follow this programme at your own pace alongside your full-time job and other priorities in your life.

The programme will take you through tried-and-tested steps, frameworks, tools, exercises, and techniques that have worked for Anna and for countless clients before you. There is no magic formula, no “6 steps to 6 figures” that we can hand you in a pdf and, tada, you’ll be living your dream life. The key here is for you to take ownership of your career, to put in the effort and do the work–and the results will follow.

If you’re still unsure if this is right for you then get in touch and we can jump on a call to find out.

No problem, that’s what we’re here to find out. Figuring out what you actually want is the hardest part–but it’s also the most important, and once you have that clarity, the ‘how’ part of getting there will fall into place. With that in mind, this is a central part of the programme, and it’s really where we’ll start. We’ll make sure that you have a whole range of different tools, exercises and thought starters to help you figure out what it is that you want.

The Outsiders Business Incubator is a unique hybrid programme that gives you the intimacy of 1:1 support; the training, frameworks, and structure of a course; and the community of a group programme. Developed and led by Anna Lundberg, it’s built on Anna’s own experience of quitting her job back in 2013 and then building her coaching and consultancy business and validated by the many members who have gone through the programme and successfully completed their own transition since then.

For any other questions not covered here, get in touch
and we’ll help you get the information you need to make a decision.

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

If you’re feeling a bit stuck and not sure how to move forward, let’s get on the phone to explore how we can work together to help you achieve your goals, and which option is the best fit for you.

Find a way to quit your job and start your own business

Download this free roadmap to start planning your transition out of the ‘9 to 5’ and into working for yourself.

We will use and protect your data in accordance with our Privacy Policy.

Find a way to quit your job and start your own business

Download this free roadmap to start planning your transition out of the ‘9 to 5’ and into working for yourself.

We will use and protect your data in accordance with our Privacy Policy.

Outside of the 9 to 5

Anna continues the journey in her new book, where she details what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that gives you more freedom, flexibility and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>