The Outsiders
Business Incubator

Join us in our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

Are you...?

An experienced
corporate professional

who has hit a ceiling in your career and is looking to build a business to replace (and even exceed) your salary while allowing for the freedom and flexibility that you want for you and your family

A high-achieving individual

who has been successful in your corporate career and now wants to leverage your skills and experience as a leader in your industry in a business that aligns with your passions and values

A driven professional

who is ready to play big and wants the guidance and support to navigate the challenges of building a successful and sustainable business without burning out while doing so

And do any of these scenarios sound familiar...?

You've still got one foot in corporate

not quite ready to go ‘all in’ with a business since you haven’t yet proven to yourself that you have a viable business model that will reliably generate the income that you want.

You're experiencing overwhelm

with all the content you’ve been consuming and all the new things you’ve been learning, not knowing where to focus your time and energy to move forwards in the right direction.

You have created your service business

but you lack the predictability of consistent revenue and you need a more strategic and systematic approach to help you simplify and scale your business to get the results that you’re after.

You’ve come to the right place!

Our programme is designed to help you build a thriving business that aligns with your passions and lifestyle, empowering you to leave behind the confines of the corporate world for good.

Introducing The Outsiders Business Incubator

Here’s what you really need to build a life outside of the 9 to 5 – that no one else is teaching – with a business that supports your lifestyle and gives you the freedom, flexibility, and fulfilment that you’re after...

The 5 pillars™ of building a life outside of the 9 to 5

  1. A clear personal definition of success to shape your strategy and guide your actions
  2. The confidence and resilience to deal with the inevitable ups and downs
  3. The right business model that will get you the results that you want
  4. A strong personal brand that will attract your ideal clients to you
  5. Flexible work-life integration with a business that
    fits around your other priorities

And we’ll help you implement these pillars in your own business inside the Outsiders Business Incubator programme.


Anna S. E. Lundberg

Anna is the founder of One Step Outside.

Having followed the traditional path of success graduating top of her class and studying PPE at the University of Oxford, she left her corporate marketing role in 2013 and has been challenging conventional definitions of ‘success’ ever since.

As an experienced business strategist and a certified life coach, she brings a holistic approach with a balance of tangible strategies and frameworks alongside mindset work and positive psychology tools and techniques.

Anna will cheer you on as she boosts your confidence and encourages you to aim high while challenging your assumptions and pushing you to think differently.

Meet a few of our Outsiders...

Here’s what you’ll get that will make all the difference for you as you work towards your goals:

  • Expert guidance and personal feedback to help you focus on the right things at the right time, to get you to where you want to be
  • Comprehensive training materials and frameworks that will help you get crystal clear on what you want, work out how you’re going to make money, and start reaching and converting your ideal clients
  • Weekly structure and accountability to help you identify your priorities, stay focused, and review your progress
  • A supportive community of people who ‘get it’, who will cheer you on and share lessons learned
what you get in the outsiders business incubator

Join us and you'll get...

An individual kick-off call with Anna to design a personal roadmap that works for your specific goals and circumstances

Weekly accountability check-ins with tailored feedback and 1:1 support from Anna to keep you on track

Monthly group coaching and Q&A calls to share your progress, wins and challenges with the community

Quarterly planning sessions to review your results and plan for your next 90-day cycle

Plug-and-play frameworks and templates that you can apply directly in your business to give you clarity and save you time

  • Bonus 1:1 coaching calls with Anna whenever you’re feeling stuck and you want that individual support
  • Access to the Business Academy course curriculum including 20 video lessons along with a corresponding 49-page pdf workbook
  • WhatsApp community to connect with others like you who are building their own vision for themselves and their business
  • Access to the full training archive with several years of videos and audio on different aspects of running your business  
  • Complimentary access to any new masterclasses or workshops that we run on deep-dive topics throughout the year
  • Recommended tools and resources that Anna uses to manage her business

If you're an experienced corporate professional ready to make your escape from the 9 to 5 grind, the Outsiders Business Incubator is your ultimate guide to building a successful business that aligns with your values, with the structure and accountability you need to help you say goodbye to your corporate job for good.

Here’s what some of our other
graduates have to say about their experience...

Questions about the
Business Incubator

The Outsiders Business Incubator is our flagship mentoring programme that will help you take your ideas to market and ultimately get you to earning a consistent income in your business.

This programme is for experienced corporate professionals who are looking to build their passion project or side hustle into a full-time business, and transition out of their corporate career. They are ambitious, multi-passionate individuals who are looking to create a business that aligns with their lifestyle goals and values.

The Incubator programme provides the coaching, structure, and accountability they need to execute their escape plan and make a successful transition into working for themselves and earning a living from their expert business.

The investment in 2023 is £4,000 (approximately $5,000, 4600€) for the year with payment in full, or you can make a monthly subscription payment of £400 for more flexibility.

This includes the weekly accountability and 1:1 support, intimate group coaching, access to the 5 pillars curriculum and complete training archive, plus a supportive community to cheer you on along the way.

As soon as you make your payment, you’ll be able to dive straight into the materials and get your kick-off call set up with Anna.

A programme like this represents an investment of money but also of time and energy. However, the Business Incubator is designed to support you, to simplify and to make things easier for you, rather than to add more on top of an already heavy workload.

Anna’s mentoring support will guide you to focus your limited time on the priorities that will really have an impact, and she’ll also help you to overcome the things that hold you back (like procrastination, shiny objective syndrome, feeling like an imposter…). The strategies, frameworks, and templates will save you time and energy trying to create everything from scratch.

The training archive is available to dip into as and when you need it, while all the live calls are also recorded so that you can catch up if you’re unable to join us live.

We know that there will be ups and downs in your business and in your personal life and we are here to help you prioritise what really matters and get the results that you want.

The programme will take you through tried-and-tested steps, frameworks, tools, exercises, and techniques that have worked for Anna and for countless clients before you. There is no magic formula, no “6 steps to 6 figures” that we can hand you in a pdf and, tada, you’ll be living your dream life. The key here is for you to take ownership of your career, to put in the effort and do the work–and the results will follow.

If you’re still unsure if this is right for you then please book a call to tell me about your specific situation.

The Outsiders Business Incubator is a unique hybrid programme that gives you the intimacy of 1:1 support; the training, frameworks, and structure of a course; and the community of a group programme. Developed and led by Anna Lundberg, it’s built on Anna’s own experience of quitting her job back in 2013 and then building her coaching and consultancy business, and validated by the many members who have gone through the programme and successfully completed their own transition since then.

The unique value of this programme comes in the form of Anna’s holistic and balanced approach to success along with the focus on implementation and accountability to help you actually get the results that you want.

For any other questions not covered here, get in touch
and we’ll help you get the information you need to make a decision.

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Looking to grow your expert business?

Download this FREE Business Assessment to identify the gaps that are preventing your growth so that you can take actionable steps towards building a more successful and sustainable business.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>