The Outsiders
Business Incubator

Join us in our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

Are you...?

An experienced
corporate professional

who has reached a plateau in your career and is eager to create a business that not matches (or surpasses) your current salary, providing the freedom and flexibility you crave for yourself and your family

A high-achieving individual

successful in the corporate world, now ready to channel your skills and leadership into a venture that reflects your passions and values

A driven professional

prepared to aim high and seeking structured guidance and support to overcome the hurdles of establishing a thriving, enduring business without the risk of burnout.

And do any of these scenarios sound familiar...?

You're at a crossroads

still tethered to your corporate role because you haven’t fully validated or fleshed out a business idea that convinces you it’s time to jump. You’re seeking that solid, viable business model that promises not just to replace but potentially exceed your current salary, all while offering the freedom and flexibility you dream of.

You're experiencing overwhelm

as the sheer volume of content and learning curves you’re facing has you frozen in place. You’re in need of clear direction and prioritisation to channel your time and energy effectively, moving you forwards instead of spinning in circles.

Ready to design your exit

but the path from where you are to where you want to be remains unclear. You’re looking for structured guidance and support to navigate from ideation to launching a service business with the confidence of achieving consistent revenue.

You’ve come to the right place!

The Incubator is a 6-month, intensive programme designed specifically for corporate professionals transitioning to entrepreneurship. It uniquely blends the foundational business strategies from our Academy course with enhanced 1:1 coaching, group sessions, and regular accountability checks. This blend ensures not only that you get essential knowledge but also that you are able to apply it to your unique business idea with continuous, tailored support.

Our focus is on actionable strategies, personal alignment, and a supportive community to guide you through this pivotal transition.

Introducing The Outsiders Business Incubator

Here’s what you really need to build a life outside of the 9 to 5 – that no one else is teaching – with a business that supports your lifestyle and gives you the freedom, flexibility, and fulfilment that you’re after...

The 5 pillars™ of building a life outside of the 9 to 5

  1. A clear personal definition of success to shape your strategy and guide your actions
  2. The confidence and resilience to deal with the inevitable ups and downs
  3. The right business model that will get you the results that you want
  4. A strong personal brand that will attract your ideal clients to you
  5. Flexible work-life integration with a business that
    fits around your other priorities

And we’ll help you implement these pillars in your own business inside the Outsiders Business Incubator programme.


Anna S. E. Lundberg

Anna is the founder of One Step Outside.

Having followed the traditional path of success graduating top of her class and studying PPE at the University of Oxford, she left her corporate marketing role in 2013 and has been challenging conventional definitions of ‘success’ ever since.

As an experienced business strategist and a certified life coach, she brings a holistic approach with a balance of tangible strategies and frameworks alongside mindset work and positive psychology tools and techniques.

Anna will cheer you on as she boosts your confidence and encourages you to aim high while challenging your assumptions and pushing you to think differently.

Meet a few of our Outsiders...

Here’s what you’ll get that will make all the difference for you as you work towards your goals:

  • Expert guidance and personal feedback to help focus your efforts effectively, ensuring you’re always moving closer to your desired outcomes
  • Comprehensive training materials and frameworks designed to clarify your vision, solidify your income strategy, and enhance your client acquisition and conversion
  • Structured accountability to help you pinpoint your priorities, maintain focus, and systematically track your advancement. This structure is key to consistent progress and overcoming any obstacles along your path.
  • A supportive community of people who ‘get it’ as a source of motivation, advice, and shared experiences, reinforcing that you’re not alone in this venture
what you get in the outsiders business incubator

Join us and you'll get...

An individual kick-off call with Anna to start your journey as we design a personal roadmap tailored to your goals and situation, setting the stage for your success

Access to the Business Academy course curriculum including 20 video lessons and a comprehensive pdf workbook to provide you with a solid foundation in business essentials

Fortnightly accountability check-ins with personalised feedback and support from Anna every two weeks to ensure you’re steadily moving towards your goals and staying aligned with your roadmap

Monthly group coaching and Q&A calls to share your progress, celebrate wins, and discuss challenges within a supportive community

Plug-and-play frameworks and templates designed to streamline your processes and to bring clarity and efficiency to your business operations, saving you precious time

  • WhatsApp community for a space to share insights, ask questions, and build connections with others on similar journeys.
  • Access to the full training archive with years of video and audio content covering a wide range of business topics, from strategy to execution
  • Recommended tools and resources that Anna personally uses to manage and grow her business, offering you shortcuts to effective business management

By the end of the 6 months, you'll have not only a comprehensive business plan but also a clear roadmap for your transition, backed by the confidence, skills, and network to make it successful. You'll be well on your way to replacing your corporate salary, operating a business that brings you joy and impact, without sacrificing your wellbeing or family time.

Here’s what some of our other
graduates have to say about their experience...

Questions about the
Business Incubator

The Outsiders Business Incubator is our proven flagship mentoring programme, designed to guide experienced corporate professionals on their journey from ideation to a consistently profitable business. It’s perfect for those ready to:

  • Transition with Confidence: If you’re eager to move from corporate to entrepreneurship, leveraging your skills and experience in a venture that truly reflects your passion, this programme is for you.

  • Align Business with Lifestyle: Ambitious individuals seeking not just to build any business, but one that harmonizes with their personal values and lifestyle aspirations, will find the structure, guidance, and community support here invaluable.

  • Build a Solid Foundation for Success: For those who want more than just a leap of faith, the Incubator provides the coaching, accountability, and actionable frameworks necessary to execute your plan successfully and transition to a fulfilling career as your own boss.

This programme is tailored for those who are serious about making their vision a reality, offering the resources and support to build a business that doesn’t just succeed financially but enriches your life on all fronts.

The investment for the 6-month Business Incubator programme is £2,500. This can be paid upfront for the most seamless experience and best value, or you can opt for a monthly payment plan of £500 for added flexibility.

Your investment encompasses:

  • Personalised kick-off call with Anna to tailor your journey from the start.
  • Fortnightly accountability check-ins and 1:1 support to keep you focused and on track.
  • Intimate group coaching sessions that provide both community support and individual attention.
  • Full access to the Business Academy course curriculum, including 20 video lessons and a comprehensive PDF workbook.
  • Unlimited access to our complete training archive for a deep dive into various aspects of running your business.
  • Inclusion in a supportive community of like-minded professionals who are on a similar journey, ready to cheer you on and share their experiences.


Once your payment is processed, you’ll gain immediate access to the programme materials and can schedule your kick-off call with Anna to start your transition into entrepreneurship with clarity and confidence.

A programme like this represents an investment of money but also of time and energy. However, the Business Incubator is designed to support you, to simplify and to make things easier for you, rather than to add more on top of an already heavy workload.

Anna’s mentoring support will guide you to focus your limited time on the priorities that will really have an impact, and she’ll also help you to overcome the things that hold you back (like procrastination, shiny objective syndrome, feeling like an imposter…). The strategies, frameworks, and templates will save you time and energy trying to create everything from scratch.

The training archive is available to dip into as and when you need it, while all the live calls are also recorded so that you can catch up if you’re unable to join us live.

We know that there will be ups and downs in your business and in your personal life and we are here to help you prioritise what really matters and get the results that you want.

Our programme is grounded in practical, proven strategies that have been instrumental in Anna’s success and that of numerous clients. It comprises a series of tried-and-tested steps, frameworks, tools, exercises, and techniques designed to foster growth and progress. However, success is not a one-size-fits-all scenario, and there isn’t a singular, miraculous formula – like an instant “6 steps to 6 figures” guide – that guarantees overnight success.

The essence of the programme is to empower you to take control of your career journey. It requires a commitment to actively engage with the material, apply the strategies to your business, and be prepared to do the necessary work. Your dedication and effort are critical components of the equation, leading to tangible results and success.

Should you have any doubts or questions about whether this programme aligns with your specific needs and goals, I encourage you to book a call with me. This will allow us to discuss your situation in detail and determine how the Business Incubator can best support your transition to entrepreneurship.

The Outsiders Business Incubator is a unique hybrid programme that gives you the intimacy of 1:1 support; the training, frameworks, and structure of a course; and the community of a group programme. Developed and led by Anna Lundberg, this programme is a culmination of her firsthand experience in making a successful transition from a corporate career to entrepreneurship. It’s not just about theoretical knowledge; it’s a practical, tested pathway inspired by Anna’s journey and the success stories of numerous participants who have made their own transitions.

What sets the Outsiders Business Incubator apart is Anna’s holistic approach to building a fulfilling and balanced business life. Here, emphasis is placed on actionable implementation and accountability, ensuring you not only learn but apply and achieve tangible results.

In short, it’s a comprehensive, compassionate, and committed guide to transitioning into entrepreneurship, designed to help you build a business that’s aligned with your personal values and aspirations for success.

For any other questions not covered here, get in touch
and we’ll help you get the information you need to make a decision.

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Looking to grow your expert business?

Download this FREE Business Assessment to identify the gaps that are preventing your growth so that you can take actionable steps towards building a more successful and sustainable business.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>