The Outsiders
Business Accelerator

A supportive mastermind for service-based business owners, freelancers and online entrepreneurs who are ready to achieve success on their own terms.

Are you...?

A recent corporate esapee

with a fledgling business that you’re looking to grow to the next level?

A coach or consultant

who wants to boost your credibility and attract more of your ideal clients?

A parent

who wants to leverage your time in the business better to earn more without working more?

And do any of these scenarios sound familiar...?

You’re impatient to make a bigger impact

and you feel there is so much untapped potential. You’re not confident that you can generate a consistent revenue from doing the work that you truly love and so you find yourself taking on clients and projects that aren’t aligned with your vision.

You’re exhausted
by doing
‘all the things’,

unsure of what’s working and what’s not and therefore unable to prioritise the things that will make the biggest difference. You feel turned off by a lot of the marketing and sales tactics you’ve seen recommended and drained from trying all the different approaches.

You’re always busy and ticking off to-do lists,

but you find yourself buried in obligations and tasks that drain you. You have too little time and energy left over for your real passion projects, not to mention your family, friends and other interests that are just as important to you as your business.

You’ve come to the right place!

We’re here to help you achieve the success you dreamed of when you started.

If you’re new to One Step Outside, the first step is to work through the Business Academy. This is a self-paced course that will take you through our 5 pillars framework and ensure that you have solid foundations in place. We expect everyone joining the Accelerator to have completed the Academy so that you’re set up for success and you maximise your results and experience in the Accelerator.

Introducing The Outsiders Business Accelerator

Here’s what you really need to build a life outside of the 9 to 5 – that no one else is teaching – with a business that supports your lifestyle and gives you the freedom, flexibility, and fulfilment that you’re after...

The 5 pillars™ of building a life outside of the 9 to 5

  1. A clear personal definition of success to shape your strategy and guide your actions
  2. The confidence and resilience to deal with the inevitable ups and downs
  3. The right business model that will get you the results that you want
  4. A strong personal brand that will attract your ideal clients to you
  5. Flexible work-life integration with a business that
    fits around your other priorities

Your first step in preparing for the Accelerator is to complete the Outsiders Business Academy, where you’ll learn all about how to create the foundations of each of these five pillars.


Anna S. E. Lundberg

Voted ‘most likely to succeed’ and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.

Having ‘ended up’ in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.

Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.

Meet a few of our Outsiders...

The investment for the Accelerator programme is £300 per month, or you can commit to the full year with a discounted upfront payment of £3,000.

Here’s what you’ll get that will make all the difference for you as you work towards your goals:

  • Expert guidance and personal feedback to help you focus on the right things at the right time, to get you to where you want to be
  • Up-to-date training topics including how to design and price your service packages, how to boost your visibility, and how to use your time more effectively
  • Weekly structure and accountability to help you identify your priorities, stay focused, and review your progress
  • A supportive community of people who ‘get it’, who’ll cheer you on and make this journey less lonely and more fun

Join us and you'll get...

A monthly live coaching and Q&A call to get tailored support as well as to connect with others in the group

A monthly masterclass that will help you learn and apply advanced strategies across the 5 pillars

12-week action plans to follow each quarter and help you focus on the things that will make a difference

Quarterly intensives to review the results of the previous 3 months and plan to improve over the next 3 months

Annual business planning to get you set up for success for the coming year

  • Access to the training archives, which
    include over two years’ worth of topics
  • Accountability, support and community via an active private
    LinkedIn group and a less formal WhatsApp group
  • Guest experts running training clinics on specialist

Here’s a sneak preview of the membership site, available to access anytime, anywhere

The Outsiders Business Accelerator is the programme for entrepreneurs and business owners that will give you the ongoing coaching, mentoring, and training you need to achieve success on your own terms.

Here’s what some of our current members have to say about their favourite part of the programme...

Questions about the
Business Accelerator

The accelerator is for service-based business owners, freelancers and online entrepreneurs looking to build a viable and sustainable life outside of the 9 to 5. That means building a profitable business that supports the lifestyle that you’re after, bringing you financial success on the one hand without compromising your health and relationships to do so.

Everyone joining the Accelerator is expected to have first completed the Academy (or to have worked with Anna in a one-to-one capacity). This is a self-paced course that will take you through our 5 pillars framework and ensure that you have solid foundations in place. 

The investment in 2022 is £300 per month (approximately $380, 350€), or you can get 10 months for the price of 12 with a discounted upfront payment.

The investment includes:

  • New training topics every month, as well as access to an archive of all previous training sessions, with frameworks and templates to help you take action
  • A live coaching call every month, where you can ask questions and get support on your specific goals and challenges
  • Quarterly planning and review sessions to assess your results, celebrate your wins, and apply lessons learned for the next three months
  • Membership in a private LinkedIn community, where you’ll be able to network with likeminded business owners and entrepreneurs

If you’re new to One Step Outside, the first step is to work through the Business Academy. This is a self-paced course that will take you through our 5 pillars framework and ensure that you have solid foundations in place. We expect everyone joining the Accelerator to have completed the Academy so that you’re set up for success and you maximise your results and experience in the Accelerator.

Having this requirement helps us ensure that everyone is on the same page when joining the Accelerator, allowing us to speak the same language and build on the foundations that you already have in place to implement more advanced strategies and frameworks.

Anna will be your coach and mentor, monitoring your progress, leading the monthly live calls, and actively engaging in the group to answer your questions and support you on your journey. As one of our members said recently, the amount of 1:1 support you will get is “rare and valuable” in a programme like this, and at this investment level.

The added benefit of joining the Accelerator is that you not only have Anna to guide you but also the community of others who will share their struggles and lessons learned as you work through the programme together. There will be a maximum of 12 people in order for Anna to be able to support each of you at the right level. 

If you are looking for more intensive and personalised support to help you achieve your goals faster, please consider working with Anna in an individual coaching programme.

At One Step Outside, we won’t give you a rigid formula to copy and paste; instead, we’ll help you craft the business model and approach that will work for your specific goals and situation. We won’t force the latest social media trend on you; we’ll teach you the foundational principles and the mindset that will get you thinking strategically and implementing effectively. And we won’t push you to achieve those 6 or 7 or even 8 figures at any cost; we’ll look at your goals and the way you run your business holistically, so that you’re building something that is not just profitable but sustainable, enjoyable, and fulfilling.

For any other questions not covered here, get in touch
and we’ll help you get the information you need to make a decision.

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

If you’re feeling a bit stuck and not sure how to move forward, let’s get on the phone to explore how we can work together to help you achieve your goals, and which option is the best fit for you.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Outside of the 9 to 5

Anna continues the journey in her new book, where she details what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that gives you more freedom, flexibility and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>