The Outsiders
Business Academy

A comprehensive self-paced course for professionals seeking to build a profitable and fulfilling business on their terms, leveraging their expertise and experience to create a sustainable income stream and embrace a new level of freedom and flexibility.

Are you...?

An experienced
corporate professional

wanting to work for yourself  but unsure where to begin to translate your experience into a viable business

A new or aspiring business owner

who feels like you could benefit from a more structured and strategic approach to growth

Someone who values flexibility

and wants to learn at your own pace, without committing to a more intensive coaching or mentorship programme

And do any of these scenarios sound familiar...?

You have some business knowledge and experience

but you’re struggling to translate your corporate skills into a profitable and sustainable business

You're feeling overwhelmed

and unsure of where to start, and you need a step-by-step roadmap to help you build your business with confidence

You’re tired of trying to figure it all out

on your own and making costly mistakes, and you’re ready to learn from an expert who can help you fast-track your success

You’ve come to the right place!

The self-paced Business Academy is designed to help you create a thriving and fulfilling business on your own terms. Say goodbye to the restrictions of the 9 to 5 and hello to a new level of freedom and success.

Introducing The Outsiders Business Academy

Here’s what you really need to build a life outside of the 9 to 5 – that no one else is teaching – with a business that supports your lifestyle and gives you the freedom, flexibility, and fulfilment that you’re after:

The 5 pillars™ of building a life outside of the 9 to 5

  1. A clear personal definition of success to shape your strategy and guide your actions
  2. The confidence and resilience to deal with the inevitable ups and downs
  3. The right business model that will get you the results that you want
  4. A strong personal brand that will attract your ideal clients to you
  5. Flexible work-life integration with a business that
    fits around your other priorities

And we’ll walk you through the foundations of each of these pillars inside the Outsiders Business Academy.


Anna S. E. Lundberg

Voted ‘most likely to succeed’ and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.

Having ‘ended up’ in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.

Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.

Meet a few of our Outsiders...

Academy course curriculum

  • Creating a clear vision of what you want from your business, and your life
  • Clarifying your personal values, to serve as a foundation for what you do
  • Exploring your purpose, and what will give your work true meaning for you
  • Looking beyond the narrow work domain for a balanced set of goals and priorities
  • Uncovering and addressing your beliefs around what is and isn’t possible
  • Understanding and developing the mindset that you’ll need to succeed
  • Putting in place self-care rituals to nurture your physical and mental health
  • Building the support network that
    will help keep you going for the long haul
  • Defining your personal criteria for making your business work for you
  • Identifying your ideal clients and understanding what they want and need
  • Creating the products and pricing that will
    give you the income you’re after
  • Mapping out the complete ecosystem
    that will bring to life your vision
  • Crafting the headline that you’ll use in your elevator pitch, website, and social media
  • Creating your content strategy to give you clarity on what you’ll create and where you’ll distribute it
  • Identifying how you’re going to boost your
    credibility and authority
  • Maximising your visibility to get your message in front of the right people
  • Making sure you’re clear on your priorities
    so your business can fit around the rest of
    your life
  • Identifying and setting boundaries that will protect your time and ensure you’re
    staying true to your vision
  • Documenting processes and creating systems to automate repetitive tasks so you can focus on building the business
  • Starting to delegate and build the team that will get you the freedom and flexibility that you’re after

Register now
and you’ll get...

20 video lessons (4+ hours) with strategies, examples, and questions to guide you

The 5 Pillars™ framework for building a life outside of the 9 to 5

A comprehensive 49-page workbook with practical exercises to help you apply what you’re learning

  • Live ‘office hours’ calls to allow you to ask questions, get unstuck, and tailor the guidance to your personal situation
  • A free community to engage and connect with others on a similar journey to yours
  • Eligibility for the Incubator, the mentoring programme that provides the implementation support and accountability that will take you to earning consistently in your business

Here’s a sneak preview of the membership site, available to access anytime, anywhere

The Outsiders Business Academy is a unique and comprehensive course that will give you the strategy, the structure, and the mindset that you need to build a profitable and enjoyable business that supports your lifestyle.

Questions about the
Business Academy

The Academy is for you if you’re an experienced corporate professional looking to translate your skills and experience into a profitable and enjoyable business. This will likely be as an expert type of business where you are earning an income as a coach, consultant, speaker, trainer or online service provider.

If you already have the basics of your business in place – a clear client target, business model, and marketing plan – then you can probably skip ahead to the Business Incubator, where you will receive ongoing implementation support and accountability to get you earning consistently in your business.

Our intention is to give you the foundations you need to think and act in a way that will allow you to build a profitable, and enjoyable, business. We won’t be covering the mechanics of setting up email funnels, or running webinars or Facebook ads, as these are tactics that will quickly become obsolete while you can easily learn this kind of detail as and when you need it.

We’re also not here to teach you how to “make 6 figures in 6 weeks” so if that’s what you’re after, this course is not for you.

This will depend on what your other commitments are, in particular if you are still in a full-time corporate job, and how much time and energy you have to dedicate to the curriculum. Most students will take 6-12 weeks to work through the curriculum and to develop their own answers and strategies, spending 1-3 hours on the materials each week.

There are 20 lessons in the course, with 4 lessons or steps for each of the 5 pillars, for a total of a little over 4 hours of video. The first two pillars are a little shorter (45 minutes of video per module), pillar three is the longest (almost 1.5 hours) and pillars four and five are just over an hour each. You then also have the exercises to complete in the workbook for each of the steps, to answer the questions posed and develop your own strategy and approach.

You can work through the modules at your own pace, which means that you can plough through them over an intense few weeks or you can stretch it out and work more gradually to complete the course alongside your other commitments. However, remember that it’s not just about watching the lessons and filling in the worksheets. The real magic happens when you implement what you’re learning and of course it’s then up to you how much time you dedicate to building your business.

This is a self-paced course in which you’ll work through the materials in your own time.

There will also be live group coaching calls each month for you to join to ask questions, get unstuck, and apply what you’re learning to create your own business ideas and plans.

We encourage you to join the Escaping the 9 to 5 Facebook group to connect with other like-minded professionals and fledgling business owners who are working on their own escape from the 9 to 5. For extra accountability and a sounding board, do also consider asking for an accountability partner once you’re over there!

Once you’ve worked through the foundational curriculum, we invite you to join us over in the Business Incubator for implementation support and accountability as you build the business that you have now designed until you have a consistent revenue coming in each month.

If you find that your priorities change and you don’t want to go ahead with the course, you have 14 days after your order confirmation to let us know and cancel your order. This doesn’t apply if you’ve already started the course, however, given that all the material is available to stream and download right away. Of course, if you find yourself getting stuck and unable to progress through the course, do reach out in the Facebook group so we can help you move forwards.

You’ll have access to the membership site for 3 months, giving you plenty of time to work through the course while giving you a degree of urgency to help hold you accountable to completing it in a reasonable time.

You’ll also be able to download all the worksheets, audio recordings, and transcripts to continue implementing what you’ve learned and for future reference.

For any other questions not covered here, get in touch
and we’ll help you get the information you need to make a decision.

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Looking to grow your expert business?

Download this FREE Business Assessment to identify the gaps that are preventing your growth so that you can take actionable steps towards building a more successful and sustainable business.

We will use and protect your data in accordance with our Privacy Policy.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>