Escaping the 9 to 5 with Charlotte Bruun-Christensen

how to launch your business with Charlotte Bruun-Christensen

As I wrote in a recent post, and as I’m often lamenting to anyone who will listen, finding the right balance is one of the trickiest things about creating the lifestyle that you want. Balance between different work projects and clients, between being in an office and being at home, between earning money and spending it, between travelling the world and feeling settled; and, of course, the classic dilemma between your professional life and your family. New mums and dads are making different choices about how long they want to stay home after the kids are born, when they want to get back to work, and what form that work will take when they do return. Those choices will be down to all sorts of considerations, like the amount of parental leave offered by your company, your financial situation, career prospects (yours and your partner’s), luck and coincidence as to which opportunities arise and, ultimately, personal preference.

The good news is that these choices are never forever and you can continue to shape your life as you learn about yourself and try to find the right balance for you as an individual and for your family! This month’s career transition interview is with Charlotte Bruun-Christensen who has been on this journey of evolving what her life looks like, leaving an office job behind to spend time with her family and recently launching her own children’s clothing business. Read on to discover Charlotte’s story…


How to launch your business

Charlotte Bruun-ChristensenFive years ago when Charlotte Bruun-Christensen’s husband accepted a new role in Switzerland, they decided as a family to grab the opportunity and fulfil their dream of one day living abroad. Since their son and daughter were still little, making it easier to move, the timing was perfect. Leaving behind her corporate life as an Executive Assistant at Nokia in Denmark wasn’t easy; for ten years, Charlotte had been planning corporate events, parties and events worldwide, while supporting her boss in his daily life. She looked forward to this new adventure, however, and to be a housewife with lots of time for the family – but soon found herself launching her own business. Today, she runs DanishDesignKids, which sells Danish children’s clothes.

1) At what moment did you decide it was time for a change?

After spending the first year settling down in Hünenberg, it was time for the children to experience day care, and with this my life changed again. I suddenly had some free time and I also discovered that I needed more adult interaction, some intellectual challenge and some fun.

As I was looking for my next adventure, I found myself struggling to find unique, stylish but affordable clothing for my children to wear. In Denmark, there were adorable and comfy clothes for kids everywhere but in Switzerland, I found nothing like that at a reasonable price. I began to import clothes for my children to meet my own fashion sense and immediately other mums asked me where I got my kids’ clothes and how they could get them too. A lightbulb soon flickered in my head and DanishDesignKids was born!

2) What was the biggest challenge you faced in making the change?

Like other entrepreneurs with an office at home while still being a mum of two small kids, the biggest challenge for me is how to split my time between work and personal life.

As I am a very social person, another big challenge for me is not being in an office with lots of people around me. I try to compensate for this when I do ‘home parties’ at people’s houses or in shops. I love being out in the field and meeting my customers, both the kids themselves and their parents.

3) Where did you get the support you needed to make it happen?

I could not have started my company without the love and support of my husband. Not only has he got a good business sense, he is also very positive and makes me smile if things are not going the way I want them to.

As a new entrepreneur of course you can never know everything, so some things you have to learn the hard way: you’re bound to make mistakes while you think you’re following the right path or overlooking something that later develops into a bigger problem. But I’ve been very lucky not to face any insurmountable challenges yet. What helped me a lot was that I took the time to ask around for expertise on different issues. Very often you have someone in your network who has been in a similar situation before, or at least who knows somebody who has. So my advice is to not be afraid of asking around, as most people are very happy to help.

That said, I would not have succeeded if all my ‘new’ friends here in Switzerland hadn’t believed in me and been so kind as to host the first home parties for me.

4) What’s the best part of your lifestyle today?

I am totally independent and have my personal freedom.

I get the intellectual challenge every day, but I still have time to be with my kids and follow them in their daily lives, with all their little ups and downs.

I meet a lot of new and interesting people at the home parties and my local network is growing all the time.

Furthermore, seeing both my own kids and others in the neighbourhood running around in ‘my’ clothes is an everyday pleasure.

Danish Design Kids5) What one piece of advice would you give to someone who is considering making a big career or lifestyle change?

Go for it! Just try it out and keep asking yourself: what’s the worst thing that could happen?

In the beginning I told myself and my family over and over again that if I couldn’t sell the clothes I purchased for my first season, the kids would simply have to wear the same pair of pants in different sizes until they turned 12 – if that was really the worst thing that could happen, then it wasn’t so bad!


Find out more about Charlotte’s business on the DanishDesignKids website and its Facebook page.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also be interested in these articles

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Get a free assessment of your business

Download this scorecard to review where you are on each of the 5 pillars of building a life outside of the 9 to 5, and get clear action steps to help you fill the gaps.

We will use and protect your data in accordance with our Privacy Policy.

Looking to grow your expert business?

Download this FREE Business Assessment to identify the gaps that are preventing your growth so that you can take actionable steps towards building a more successful and sustainable business.

We will use and protect your data in accordance with our Privacy Policy.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: For more guidance on opting out you can also consult

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>