Welcome everyone to the new year, 2019! After a well-earned rest and time with family and friends, we are starting strong with a new five-day challenge to help you hit the ground running and make this year your most successful year yet.
*Update: the client generation bootcamp is no longer running.*
Why client generation?
As much as there is more to success than money, financial freedom is absolutely key to a successful business and a comfortable lifestyle. The last thing you want is to become one of the many struggling freelancers or hustling entrepreneurs with failed businesses (not to mention failed health and relationships!). And that means that you need sales – and clients!
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So as much as I talk about reimagining ‘success’, and getting the fundamentals in place, defining your strategy, working on your mindset… client generation needs to be a focus in your business.
I know that this is a hot topic for many of you, and an urgent need. Even when you’ve succeeded in establishing your business, you’ve got all the basics in place and you have been making some sales, things take longer than you realise, and you may not be making enough to replace your previous (or current) full-time salary. You’re relying on passive tactics such as word of mouth to get clients and you’re not generating that steady flow of clients that will give you a reliable income stream.
So how do you generate clients?
In order to have a sustainable business that allows you to live and work according to your own definition of success, you need to be consistently attracting the right kinds of clients who value you work and are willing and able to pay you for it. (In fact, maybe I should have called the challenge the Client Attraction Boot Camp as you’re not creating clients out of thin air here but attracting clients to you and your offer.)
That means knowing who those ‘right kinds of clients’ are; it means being able to package and position yourself and your services in a way that demonstrates your value in a crowded market; and it means communicating that clearly with a proactive marketing plan that will get you in front of the right people at the right time.
You may well be ‘busy’ all the time but that doesn’t mean that you’re focusing on the right things and, if you’re not, you may well be creating problems for yourself in the future as you get stuck in a constant cycle of chasing clients and scrambling for more sales.
Client Generation Boot Camp
With all this in mind, I’m excited to invite you to a Client Generation Boot Camp over in my Facebook group! This five-day boot camp will help you package your offer to stand out in a crowded market, get started proactively marketing online to attract clients to you, and, ultimately, generate the sales you need in the weeks, months and years to come.
There will be live sessions in the group every day, with concrete action steps for you to take so that you really make progress, as well as prizes to reward the action takers! There will also be plenty of bonus sessions in the following days with more tips on what to do next and opportunities to work with me to help you take this forward.
*UPDATE: The Client Generation Boot Camp is no longer running. If you’re looking to kickstart your business this year, consider joining us over in The Outsiders Business Accelerator.*