How to gain (meaningful) success in business

how gain success in business

For the last few weeks, we’ve been talking about making 2018 the year that you finally take action and start (or grow) that business, addressing all the blocks and fears and excuses that get can get in the way. So, let’s assume that you’ve overcome all those blocks and fears, and you’ve made the time in your calendar to build a business… What now? How do you even get started? And, importantly, how do you make sure that you create something that really brings you what you want?

Well, as with everything, I recommend that you start with defining what success looks like. Yes, you may have some vague ideas of “freedom”, “independence”, and “I want to be like Elon Musk…” – but what are you really hoping to achieve with this business?

Having a clear vision of what you’re trying to create is going to help you work out how to get there – and stay motivated to make sure that you do. Here’s how to get to that all-important vision so that you get what you want from your business (and your life)…

How to gain success in business

1. Uncover your values

Starting with your values may seem a bit foreign in a secular society, and it may feel like a bit of a detour when it comes to planning a business. However, your values are absolutely central to who you are. They’re anchored in your fundamental beliefs and desires, and a life (and business) that is misaligned with these values is a life that will never bring fulfilment or happiness.

What do you value most in your life? What’s important to you, maybe more so than to the people around you? If there was one thing you would stand up for, no matter the cost, what would that be? You want to arrive at three or a maximum of five values, to give you enough flexibility and range while staying focused.

These values will help to guide your decisions, from the big picture down to the day to day. They will affect the type of projects you want to do, the type of organisations and clients you want to work with, and how you want to go about your tasks. Getting clear on your values upfront will prevent a lot of time wasting and struggles further down the line.

2. Find the fun

I’m a big believer in the idea that you will do your best work when you enjoy it. You’re never going to be truly motivated to do the work if you don’t find some kind of pleasure and meaning in it. Especially when you’re creating your own business, it’s going to be hard – and the whole point is that you’re creating something that you love here! That means knowing yourself, and knowing what you enjoy.

Do you love plugging away at a problem by yourself or bouncing ideas off people in a team? Do you enjoy writing or do you prefer to talk to people? What type of work and projects do you most enjoy? What type of people do you enjoy working with?

Yes, you will need to do some things that you don’t enjoy, at least in the short run, but ultimately you want to be building a business around work that you do enjoy so that you bring the energy and effort required to make it a success in the long run.

3. Consider the logistics

This one’s not so sexy but often the practical aspects of work matter more than all that talk of purpose and mission. Part of the reason why the freedom and flexibility of working for yourself appeals so much is that you avoid that long commute and rush hour traffic every morning and night; you can work in your pyjamas; you can pick up your sick child early from school and then do some extra work instead in the evening. So what are the practical requirements of your business?

Questions to think about include: Are there certain hours that you can or can’t work? How is your natural rhythm – when are you at your best? Do you want to stay local so that you can be with your family or do you want to have the ability to travel wherever, whenever? Are you happy to travel to clients’ offices or do you want to be able to work remotely? What kind of projects and clients lend themselves to the way in which you want to work?

What you don’t want to do is create a so-called ‘freedom business’ that ties you to the same exact lifestyle that you were trying to escape in the first place. So make sure you’re considering the logistics of how you want to work in the future, and build a business that fits with this.

4. Create an environment in which you’ll thrive

Linked to the practical concerns is the context in which you’re going to be working and how you’re going to make sure that you’re absolutely at your best. Think of Maslow’s hierarchy of needs: if you don’t have a foundation of safety and security, health and wellbeing, you can’t possibly strive for those upper echelons of fulfilment and self-actualisation.

How are you going to manage your stress levels, in particular at the beginning when everything is new and the learning curve will be steep? How are you going to make sure that you prioritise self-care? Where are you going to work – do you have an ergonomic desk space set up, that’s separate from other living areas? What kind of support are you going to need in terms of friendly encouragement, accountability and business mentorship?

You may be tempted to think, “Oh, I just need to work really hard in the beginning and then I can get back into a better balance.” Don’t fall for that trap! If you set up a business based on stress and over-working then that’s what you’ll create. You need to get the foundation in place from day one, to support the business and to support you as an entrepreneur and as a human being.

5. What if it all works out?

I read somewhere that we tend to overestimate what we can do in a day and underestimate what we can do in a year. Well, what about three years? Five years? Ten? As I like to ask my clients: If I could wave my magic wand and give you everything you hope for, what would that look like? This is your real vision. Your Dream. Your “I don’t quite dare to admit it, but if I were really honest with myself, this is what I would want…” What does this look like for you?

How would your business end up, assuming it all goes according to plan? What would be your role in that business? Would you have a big team of employees or associates doing the work while you’re managing them and focusing on business development? Do you want to build something but then extricate yourself so that you can sell your business and move on to the next idea? Or do you love the work and you want to always be doing it, however successful you get?

You want to always have this vision in mind as you build your business, however far off it may seem today. Otherwise, you might get caught up in building something that looks very different – and even if you do eventually achieve it, you’ll be no better off than when you started.

If you’d like to explore how you can get what you want from your business – from the big vision down to the day-to-day routine – then you can book a consultation call with me. We’ll identify the biggest gaps today and then discuss the options for how I might be able to support you.

Book a 30-minute consultation here >>

SHARE THIS ARTICLE
Facebook
Pinterest
Twitter
LinkedIn
Email

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also be interested in these articles

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

If you’re feeling a bit stuck and not sure how to move forward, let’s get on the phone to explore how we can work together to help you achieve your goals, and which option is the best fit for you.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Outside of the 9 to 5

Anna continues the journey in her new book, where she details what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that gives you more freedom, flexibility and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (https://onestepoutside.com/).

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics

Google

We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.

Facebook

We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>