How to assess your personal brand
In today’s episode, Anna looks at how to assess your personal brand by auditing your online presence and identifying the gaps versus the story you want to tell.
(6:32) “If the image that’s being presented on Google is not in line with the story you want to tell about yourself and your business – or, perhaps just as likely, there’s no trace of you on Google at all – then you do have some work to do.”
(14:02) “Your website is the one place you completely control online, it’s your chance to really tell your story as you want it to be told, and it can serve as a hub to which all your other channels lead.”
(15:57) “The ‘about’ page becomes absolutely critical to telling your story and, of course, it’s a core part of your personal brand – so absolutely relevant, if not the most relevant piece, of what we’re talking today and these past few weeks.”
*Resources mentioned during the episode*
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