How to assess your personal brand
(6:32) “If the image that’s being presented on Google is not in line with the story you want to tell about yourself and your business – or, perhaps just as likely, there’s no trace of you on Google at all – then you do have some work to do.”
(14:02) “Your website is the one place you completely control online, it’s your chance to really tell your story as you want it to be told, and it can serve as a hub to which all your other channels lead.”
(15:57) “The ‘about’ page becomes absolutely critical to telling your story and, of course, it’s a core part of your personal brand – so absolutely relevant, if not the most relevant piece, of what we’re talking today and these past few weeks.”
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