The foundation of personal brand
In today’s episode, Anna looks at what you need to do to put in place the foundations of your personal brand.
(4:22) “Your “About Page”, “About Me”, whatever you want to call it, if it is well written it can really help you share your story, which is what we have been trying to craft throughout this personal branding focus these past few weeks, establish your authority which is ultimately the goal of doing all this work we have been talking about and of course attract your ideal clients”
(8:15) “The second piece of your website that I think is really important, almost a next step, once someone has read about you and engaged with your story, felt that you really understand them, they resonated with your message and they want to find out how to work with you they’ll explore just that so your “work with me page” or your “services page”. Now this page is going to help you communicate more concretely what you do again attract your ideal clients because going to be demonstrating the value you can bring and how you can solve their problems convert those website visitors who are just passively browsing and looking for someone to help them actually into clients. Now you want the page to be really coherent to help build your credibility again with distinctive services that speak to specific customers and potentially specific pain points and then importantly getting people taking action to work with you after that.”
(10:57) “Whether you’re looking to establish your credibility, your authority in a new field, attract more of your ideal clients or simply share your personal story with the world, you want your social media profiles be working hard to do just that.”
*Resources mentioned during the episode*
The One Step Outside Facebook group – Join us over in the Facebook group to meet like-minded people who are working on reimagining success in their life and business and to get access to direct support and free training sessions from Anna. www.facebook.com/groups/onestepoutside
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you’re working on at the moment. Get in touch with any questions or suggestions at firstname.lastname@example.org.
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