We’ve been looking at personal branding – why it’s important when you’re running your business, how you can go about crafting your story, and how to get comfortable with selling. So you’re ready now to start building your personal brand, right? Well, before you go mad with creating videos and blog posts and other content, […]
Your personal brand: getting comfortable with selling yourself
We’re continuing our focus on personal branding this week, having looked first at why it’s important, whether you’re an entrepreneur, a freelancer or even a full-time employee, and then, last week, how to find the story you want to tell. But the truth is that a lot of us still find it pretty uncomfortable to […]
Your personal brand: how to find your story
Last week, we looked at why managing your personal brand – both online and offline – is so critical to the success of your business. We revealed that you have a personal brand whether you know it or not; that it’s your choice as to whether you decide to do something about it; and that […]
Your personal brand: why it’s important when you’re running your own business
Most people understand the importance of a strong brand when it comes to a business. The importance of a personal brand may be less obvious, however, and the idea can even feel a bit “icky”. But the fact is that you already have a personal brand, whether you realise it or not: your personal brand is […]
How To Answer That Dreaded Question: “And what do you do?”
We’re often told that we need a short pitch that introduces who we are and what we do, for when we’re attending networking events and, literally, when we meet someone important in the lift (hence, “elevator pitch”) and want to get our message across quickly and effectively. I’ve been working with a number of clients […]