1:1 Coaching and

Private coaching and mentoring for professionals seeking more advanced guidance and support to redefine success, elevate their personal brand, and grow a business that aligns with their desired lifestyle and passions.

Are you...?

An experienced
corporate professional

seeking expert guidance to translate your skills and experience into a profitable and fulfilling business venture

An ambitious individual​

ready to make a change in your career and become your own boss with the guidance of a seasoned mentor 

A new coach or consultant

looking for personalised support to grow your business and achieve greater success

And do any of these scenarios sound familiar...?

You’re ready to pivot
in your career

 and create a business that aligns with your passion and purpose, but you’re not sure where to start. You need guidance from an experienced mentor who can help you identify your unique value proposition and turn your vision into a reality.

You think you have a good business idea

but you’re struggling to validate it and create a solid plan for growth. You want to work with a trusted advisor who can help you refine your idea, develop a clear strategy, and set achievable goals for success.

You want to stand out in a crowded marketplace

and establish yourself as an authority in your industry. You need a powerful personal brand that reflects your values, showcases your expertise, and attracts your ideal clients.

You’re held back by self-doubt

and limiting beliefs that are preventing you from reaching your full potential. You want to work on your mindset and develop the confidence, resilience, and clarity you need to achieve your goals and live your best life.

You’re struggling to find balance

and purpose in your life, and you want to take a step back to reflect on your values, goals, and priorities. You need support to design a business that fits your desired lifestyle and allows you to create the impact and freedom you crave.

You’ve come to the right place!

Anna’s background as both a certified coach and a seasoned brand and business consultant gives her a unique perspective and skillset to help you achieve success on your terms.

Introducing One Step Outside Coaching

Here’s what you really need to build a life outside of the 9 to 5 – that no one else is teaching – with a business that supports your lifestyle and gives you the freedom, flexibility, and fulfilment that you’re after...

The 5 pillars™ of building a life outside of the 9 to 5

  1. A clear personal definition of success to shape your strategy and guide your actions
  2. The confidence and resilience to deal with the inevitable ups and downs
  3. The right business model that will get you the results that you want
  4. A strong personal brand that will attract your ideal clients to you
  5. Flexible work-life integration with a business that
    fits around your other priorities

In our private coaching together, we can focus in on one or more of these pillars to tailor an individual programme to your situation and goals.


Anna S. E. Lundberg

Voted ‘most likely to succeed’ and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.

Having ‘ended up’ in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.

Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.

Meet a few of our Outsiders...

Here’s what you’ll get that will make all the difference for you as you work towards your goals:

  • Thought-provoking questions to challenge you to get out of your comfort zone and reach for your biggest ambitions
  • Expert guidance and feedback to help you focus on the right things at the right time, to get you to where you want to be
  • Comprehensive training materials and frameworks that will complement the coaching and help you make progress between calls
  • Regular check-ins to help you identify your priorities, stay focused, and review your progress

Anna typically works with clients individually
in the following ways:


Ideal for a specific topic or challenge such as clarifying your niche, nailing your elevator pitch, or assessing a new opportunity, we’ll get super focused to get you the clarity you’re after in just one session.


We’ll work together on your specific objectives, such as answering the question “What’s next?” in your career or business, elevating your personal brand, or prioritising better work-life balance so that you can free up more time and energy for your other priorities.


There’s nothing like a one-day deep-dive to make massive progress together in a short space of time, and this session will help you lay out your strategy for the next 12 months. It can also be adapted to be virtual, depending on location and availability.

Or you can get in touch to book a call to design a bespoke programme that takes into account
your specific goals, challenges and schedule.

Here’s what some of Anna’s other
clients have to say about
their experience...

Questions about
coaching with Anna

The International Coach Federation (ICF) describes coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential”. It’s a relatively new discipline, although it is also said to have its roots in the Socratic dialogue of ancient Greece. Coaching places the trust, and the responsibility, firmly in the client and in the coaching process. It is based on the understanding that partnering with a coach will help us to realise our potential, to create the life we want, faster and more easily than if we try to do it alone.

Anna’s approach is a combination of coaching on the one hand with business and brand mentoring, also employing techniques from positive psychology to support her clients as appropriate.

Coaching is not therapy. Therapy and counselling look into the past to understand what is hampering an individual’s emotional and psychological functioning. Coaching, on the other hand, assumes that the individual is “whole”, and is future focused and action oriented, looking into the past only to the extent of celebrating success and understanding how previous experience can help you in a current situation. Should we find that you need professional counselling support, Anna will recommend that you consult an expert with the appropriate training and qualifications.

A coach will be fully focused on you and your agenda in a safe and non-judgemental space. She will support you in clarifying your goals and in understanding what’s truly important to you, help you develop the mindset that you’ll need to achieve those goals, and hold you accountable to the commitments that you choose to make. The evidence on coaching shows a range of positive outcomes e.g. 80% of people saw
improved self-confidence, 73% saw improved relationships, 67% saw improved work-life balance, and 70% saw improved work performance. [Read more on the ICF website.]

Our coaching sessions will be virtual, usually taking place via Zoom, giving us the flexibility and convenience of working together wherever we happen to be. Anna has coached people in London and Cologne, Kuala Lumpur and Jordan, California and Taipei, so we can make it work. To facilitate this, we use ScheduleOnce, a scheduling software that allows us to manage the booking process smoothly.

From time to time, Anna does also offer in-person strategy sessions and workshops–obviously subject to availability and travel to London and the south of England.

If you can’t afford individual coaching, please consider the group offerings depending on your goals: the Academy, the Incubator and the Accelerator. Although we don’t currently offer pro bono coaching, we do have a wealth of resources available to you for free. Please (1) explore the archive of articles on the blog, (2) listen to the podcast, and (3) join the Facebook group.

For any other questions not covered here, get in touch
and we’ll help you get the information you need to make a decision.

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Explore a broader definition of success

Download this free assessment to consider what ‘success’ means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.

We will use and protect your data in accordance with our Privacy Policy.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (https://onestepoutside.com/).

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>