About us

We’ll help you design a business and a life that gives you freedom from the ‘9 to 5’. Founded by Anna Lundberg, One Step Outside provides content, coaching and community to inspire and guide you as you redefine success on your own terms.









Here's the story so far...

2013 May-July

Anna takes a sabbatical from her corporate marketing job to travel alone across South America and, ultimately, quit her job with a leap into the unknown. And that’s where it all begins…

2014 February

Anna founds digital marketing consultancy Crocus Communications, providing strategic consulting and capability building for large brands like Burberry as well as smaller start-ups and entrepreneurs.

2015 June

Anna starts her Certified Coach Training Program with the ICF-accredited International Coach Academy. She falls in love with coaching and decides to pivot her business in this new direction.

2015 October

Anna founds One Step Outside and registers the onestepoutside.com domain name, based on the quote, “Everything you’ve ever wanted is one step outside your comfort zone.”

2015 December

Anna answers a question on Quora, “What are 10 things I should know that will make me quit my job this year?” that has since been published on Business Insider, Inc and Quartz magazine, shared by Arianna Huffington on LinkedIn, and received over 29,000 views on the original platform. (Her views on Quora now total almost 1 million.)

2016 January

Anna graduates from her coach training and officially shifts away from her digital marketing consultancy to focus on her coaching and mentoring business.

2016 February

Anna creates the One Step Outside Facebook group, a community for like-minded would-be escapees working on redefining success on their own terms.

Join the free Facebook group

2016 February

Anna appears as a guest on a podcast for the first time. Since then, she has appeared on more than 50 other podcasts in her quest to spread the word about redefining success and designing a life outside of the 9 to 5.

Discover Anna’s media appearances

2017 October

Anna gives her first opening keynote on redefining success at the 7in7 Digital Nomad Conference in Barcelona, also introducing her concept of the ‘5Ls’ of a balanced life for the first time.

2018 February

Having previously focused on individual coaching, Anna opens a group coaching programme for the first cohort of professionals who want to leave their corporate jobs to work for themselves. This programme is still going strong today, in the form of The Outsiders Business Incubator.

Read more and join the programme here

2018 October

Anna publishes the book, Leaving the Corporate 9 to 5, a collection of 50 stories of people who have left the corporate 9 to 5 to forge their own path. This book is designed to inspire you with the possibilities that are out there and reassure you that you’re not alone in looking for an alternative.

Buy the book on your local Amazon

2018 December

Anna launches the podcast, Reimagining Success with Anna S. E. Lundberg, releasing a new episode every week ever since.

Listen to the podcast here

2019 May

Anna’s daughter Sofia is born, and Anna officially becomes a “mumpreneur”.

2019 September

Anna runs the 9-to-5 Escape Plan live in the Facebook group for the first time. A free 5-day workshop designed to help you plan your own escape from the 9 to 5, this workshop is still running regularly today.

Register for the 9-to-5 Escape Plan here

2019 November

Anna introduces the concept of the 5 Pillars™ for the first time in one of her podcast episodes. This model is now the foundation of her content and her client work.

Get a free copy  of the 5 pillars scorecard here

2020 January

The first cohort starts in The Outsiders Business Accelerator. This is a mastermind for entrepreneurs, freelancers and small business owners who want to build a life outside of the 9 to 5. We provide coaching and mentoring to help them achieve everything they dreamed of when they started their business – without sacrificing their personal life (and their sanity!) to do so.

Read more and join us here

2020 November

Anna’s son Zack is born and she becomes a mum of “2 under 2.”

2022 April

The Outsiders Business Academy opens for enrolment. This is a self-paced course that takes you through the whole 5 Pillars™ framework to help you take action in your business right away.

Read more and get started here


Anna is published her next book, Outside of the 9 to 5. Here, she continues the journey from Leaving the Corporate 9 to 5, detailing what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that supports your desired lifestyle and allows you to achieve success on your own terms.

Read more and get your copy here

“Everything you’ve ever
wanted is one step outside
your comfort zone.”

Book a free consultation

Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire.

Download the brochure

Find out more about our flagship mentoring programme for experienced professionals who want to translate their skills and experience into a profitable business that brings them more freedom, flexibility, and fulfilment.

We will use and protect your data in accordance with our Privacy Policy.

Privacy Policy

This privacy policy sets out how One Step Outside uses and protects any information that you give One Step Outside when you use this website (https://onestepoutside.com/).

One Step Outside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

One Step Outside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

We only ever collect the information that we need in order to serve you.

Generally, this just means collecting your first name and email address that you enter, for example, when you request a resource, register for a webinar, or submit a message via a contact form.

If you are a paying customer, we also collect your billing information including your last name and your postal address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We use Gravity Forms to allow you to contact us via the website. We will use the information you submit for the sole purpose of that specific form and will explicitly ask you to provide your consent to allow us to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics


We use Google Analytics to track and optimise performance on this site as well as embedding video content from YouTube, and this means that your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on our partners’ sites and apps. See their Privacy Policy to learn more about how they process data for each of these purposes, and their Advertising page for more about Google ads, how your information is used in the context of advertising and how long Google stores this information.


We use the conversion tracking and custom audiences via the Facebook pixel on our website. This allows user behaviour to be tracked after they have been redirected to our website by clicking on a Facebook ad and enables us to measure the effectiveness of our Facebook ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/.

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can revoke your permission directly on Facebook here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. For more guidance on opting out you can also consult http://www.aboutads.info/choices.

Who we share your data with

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include a hosting and email provider (Siteground), mailing list provider (GetResponse), and a payment provider (Stripe).

Your information will be shared with these service providers only where necessary to enable us to run our business.

How long we maintain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

The main reason for collecting this information is to be able to send you resources, updates and, sometimes, information and products and services, as well as for internal record keeping.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We are committed to ensuring that your information is secure.

Where we have given you (or where you have chosen) a password that lets you access certain parts of our site, you are responsible for keeping this password confidential and we ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so once you have used these links to leave our site, you should note that we do not have any control over that other website. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to our privacy policy

We keep our privacy policy under regular review. Initially created on 18th November 2016, it was last updated on 23rd May 2018 to be compliant with GDPR.

Contact information

If you have any questions or concerns related to your privacy, you can get in touch here >>