Ep. 395 Authentic business building with Nick Whitnell

Estimated reading time: 29 minutes

Key Takeaways

• Success means living authentically, not chasing salary or status.
• Re-engineer your life around what you need, instead of scaling income upwards.
• The authenticity versus attachment seesaw shows why we exile parts of ourselves to fit in.
• Trust is built through consistency and depth, not algorithm chasing.
• Nick’s business blends coaching, nature gatherings, in-person events, and a weekly newsletter.

What if success meant living authentically rather than chasing the next milestone? Anna Lundberg sits down with Nick Whitnell – coach, writer, and host of nature-based gatherings – to explore how he re-engineered his work and life around values, self-compassion, and real human connection, all while still paying the bills and putting the bins out.

Key moments

[00:00] Welcome and introducing Nick Whitnell

[01:11] Redefining success – from corporate salary to living authentically

[02:35] Losing self-compassion in the corporate world and finding it again

[05:35] How early beliefs and societal pressure shape the way we work

[09:25] The terrifying reality of re-engineering your income and lifestyle

[13:43] Nick’s business model – coaching, nature events, and writing

[16:50] Why he refuses to fit into a neat marketing box

[20:30] Building trust through consistency, depth, and showing up as yourself

[25:15] The pull back to in-person events and slower, deeper connection

[29:30] Working with the parts of you that procrastinate or people-please

[36:35] Prioritising family, health, and the season of life you’re actually in

[40:00] Where to find Nick and how to join his events

Key resources

• Nick Whitnell’s website: daring.works
• Patch in Bournemouth – monthly events, last Thursday of the month, 10am to 12pm
• The Spark at the Foundry – monthly founder gatherings in Poole/Bournemouth
• Dr Gabor Maté’s work on authenticity vs attachment and compassionate inquiry
• Internal Family Systems (IFS) – the parts model referenced via Pixar’s Inside Out
• The Body Keeps the Score by Bessel van der Kolk
• Connect with Nick on LinkedIn
• Book a free consultation with Anna
• Free Solopreneur Diagnostic
• Off Script – Anna’s community for established independent experts: offscript.club
• Book a free clarity call with Anna: onestepoutside.com/call

Authentic business building

Anna Lundberg: Hello everyone and welcome back to this month’s interview, and possibly the last interview for a while. I’m going to say that now and we’ll see what happens after the summer. But I’m really pleased that the interview is with Nick Whitnell. Nick is local to me now. We’ve met several times in person, I’ve been to some of his workshops, and he’s been to a recent dinner I organised. So I’m really happy to bring him on. I think we think alike about a lot of things, but he also brings so many different aspects and interesting ideas that I’m sure will pop up in our conversation today. Nick, thank you so much for your time. I’d love to ask you right away, what does success mean to you today and how has that changed over the years?

Nick Whitnell: Thanks very much for inviting me. It’s lovely to be here and to share some of my experiences and the journey that has got me to being sat in front of you now. For me, success has probably changed quite significantly throughout my life. If I look at starting where I am now, I would say that success to me means living authentically to who I am. It means that I can speak honestly and with true compassion for myself and for others. That feels quite a long way from the corporate world that I was in for a long time, because their success was more measured around salary and status. They were not things that I was particularly chasing or craving, but when you’re in that world and you are reasonably okay at doing those things, you naturally start to measure yourself in those ways. It was not the ruler that I would have liked, but it was the one that I started to accept.

If I look further back as well, success when I was younger – because of various different things that happened to me at a younger age around having to live on my own because my mother died – success was survival. It’s probably only been now that I can begin to feel more complete, more healed, that I can actually say that success is just being me. That’s the beauty of not quite knowing where I’m going or what I’m doing next, but the joy is just going with the ride and the dance of life.

Anna Lundberg: I love that. So beautifully articulated, and it turns everything we know about success or think we know about success on its head. Because it feels like it’s something we’re always chasing, the next goal, the next milestone. Whereas actually if success is being you, being true to yourself, being authentic, then you’re already at the destination and everything else is sort of a bonus. I love the words you used – authenticity and compassion. Can you speak to me more about that and how you’ve arrived at the importance of those in your life?

Losing and finding self-compassion

Nick Whitnell: Compassion is a theme that runs deeply throughout my work. I was in the corporate world, did marketing and advertising, got to a relatively senior position. If I’m honest, I think I’d lost the self-compassion. I was starting to exile parts of myself that were more authentic. I’m not saying there were terrible times all the way through, but it got to the point where I was burning out because I wasn’t listening to those voices that I knew were so deeply part of my DNA.

I started to get this sense of frustration, this sense of not believing in what I was doing at times. I’d lost the compassion for myself in the sense of sometimes blaming myself for maybe not being as present as I would like to be in my home life. I was achieving things that I probably didn’t really want to achieve. I started to get a bit angry, quite frustrated at the way that systems were, the way that society was, which led me into things like sustainable ethical business.

What I started to see was that when we begin to understand ourselves, we can see that all of us are living with our own amount of individual or collective traumas. These are things that drive us, our belief systems formed in young years, the way we operate in the roles we have, the way the businesses are that we build. As soon as I started to heal, to give myself the self-compassion to see that what I was doing was to try and survive in the system that I found myself in, I could start to hear the voice of myself – the authentic voice – more and more. The other voices that have been more external, the shoulds, the sense of you need to keep getting bigger jobs, you get a better car, all that pressure that we put upon ourselves, started to quieten.

I believe 99.9% of all humanity is just trying to be good and they just lose their way along the path somewhere. So I’ve ended up carving out my own offerings that are on the fringes of what one would consider work or business, because I’m not prepared to fit back in the boxes that for so many years were harming me.

Where the shoulds really come from

Anna Lundberg: That’s interesting. You talked about boxes, you talked about the system, but you also talked about how I’m putting the pressure on myself, which I find quite an interesting dynamic. What was the system for you? For me, I can trace back to my teachers speaking to me a certain way, well-meaning people, parents, society, TV. Where do you think those scripts and stories come from in your case?

Nick Whitnell: I could spend hours on the philosophical exploration of what it means to be existentially a human. For me, we are born enough. I was very lucky – my mother wasn’t in my life as long as I would have liked, but she was a deeply spiritual feminist hippie who gave me loads of principles around nature, mother earth, about love as a kind of driving force. If we look at those beliefs, we are enough. Imposter syndrome wouldn’t be a problem if we lived in tune with nature, because nature is just as nature does.

A lot of my work now is about remembering that we are okay. But somewhere along the line we’ve convinced ourselves in this modern story that we need to be of value, we need to pay our taxes, we need to be obedient, be good people, people-please, not have conflict. If we live through a life of having complex upbringings, different attachment styles thrown in, we are constantly removing our authenticity in favour of attaching. We’re basically saying, if I’m too much myself, someone may not like that.

In the work of Dr Gabor Maté, which is another big part of the work that I use in my coaching, when we begin to look at the authenticity versus attachment seesaw, we’re losing sight of who we were once born to be. I believe we all have this blueprint inside ourselves, and I’m an optimist – I believe deeply that we can find our way back to that knowledge.

I look at systems through this idea of who benefits from the system, who might control the system, and who might be scared if the system no longer operates in the way they like it. Sometimes I can call myself a conspiracy analyst, because I’m just allowed to listen to all the different stories. My interest came from sociology, anthropology, history – seeing that it wasn’t always this way. We need to give ourselves the freedom and the compassion to look at doing something different. If we keep reading the newspapers and looking at the businesses that supposedly are leaders in these spaces, we would think there’s no hope. I’m not prepared to live like that.

The terrifying reality of re-engineering your life

Anna Lundberg: I think there are more and more people waking up to that and hopefully sharing your optimism. The recent trip to space was such an interesting one. When you start to zoom out, everything seems ridiculous – the fact that you have the latest iPhone, the LinkedIn algorithm doesn’t really matter in the universe. But every day we do have to pay our bills. How have you managed to strip away those shoulds and break out of the boxes? What have been the things that have helped you along the way?

Nick Whitnell: There’s so many different things. Steve Jobs said you can only see the dots join as you look back on them, and I do believe in that. Curiosity is a huge part of my journey. If I’m brutally honest, this is the bit that often doesn’t get spoken about within these kind of transformational journeys – those points where it was terrifying, utterly terrifying. We have this idea that we can just choose the bits we like and not choose the bits we don’t like.

I truly re-engineered my life. I got to the point where I looked at how much was I earning, how much did I want to spend on the things that actually brought value to me. I was spending money on stuff that I didn’t actually want or need, just because I had the money in my bank account. We spend what we earn. So I started looking to say, if I re-engineer my life and let go of my internal beliefs around what a good salary is, what my ego is telling me a good thing might be, that allows me the space to go with curiosity and ask what strength I need within myself.

That led me to nature. I started to spend more time in nature, because Lao Tzu said nothing in nature rushes and everything’s accomplished. We’re so convinced in our hurry and our hustle that we see everything as a failure. I don’t buy into the words failure and lazy because of compassionate inquiry – we do the things we need to do based upon the way we find ourselves.

I slowed down, I read a lot, I connected with people on the fringes of what we would consider mainstream – people questioning deep societal structures. Therapy was amazing, absolutely incredible. The body keeps the score, and the body says no. Our nervous system is always paying attention. I could have convinced myself that I could keep going, have a nice pension pot, earn the big salary, but I would have had a heart attack or a deep breakdown. My body at some point was like, no, you’re not doing it. That’s the screaming you can hear if you slow down. If you’re just sitting quietly your hand will start shaking, or you’ll have some kind of addictive behaviour. Our inner wisdom is always there.

I’m not naive enough to think we can just suddenly stop and live in an amazing community – not yet anyway, that’s what I’m aiming towards. At the minute it’s this thing of we’ve got to pay our bills and put the bins out. That’s the contracting of saying, how am I willing to sharpen this story, navigate this with boundaries and clear contracting. I’m not saying you have to do these big shifts, I’m not saying follow what I’ve done. I don’t think anyone knows what’s going on. Some people fall into the space of saying do my programme, do this, do that – no, you are your own individual. You know what you would like to achieve. Just slow down and the answer will present itself.

Nick’s business model – coaching, nature, and human connection

Anna Lundberg: I love that. With that in mind, what is your business model? How are you now paying the bills and paying your taxes within this new awakening?

Nick Whitnell: That’s been a journey. I left the corporate marketing world and went into sustainability marketing – a bit of an oxymoron, because at its core it’s about consumption quite often. From there I went into systems change and strategy around sustainability as a theme, to look more deeply at why a business can tell its story through ethical sustainable marketing.

Through that I sensed that when you start to look at ourselves – I was working with leadership teams through this strategy – coaching was going to be the way I could do that with depth and ethics. I was coaching in inverted commas before, but I wanted to know more about how to do it with the right contracting for myself and others.

Then I started to see that when we were in nature, things shifted. I started a film screening for a film my friends were in, which taught me how to use Ticket Tailor. I learned how to write because a good friend Mark Masters encouraged me to start a weekly newsletter. So now my work is coaching people and individuals, hosting events in nature – both at a farm in Ringwood, which I co-host with my friend Kate who brings a lived experience of being socially in human nature, and at Patch in Bournemouth. I’ve created a networking type thing, although I hate networking and I hate traditional models of what it means to convene as people.

The word community has been overplayed currently, but there’s this sense of belonging. Really my work comes from belonging. I struggle with elevator pitches because I don’t fit into a neat box. My work comes from individuals liking what I might be rambling about, or my writing. Fundamentally it’s just a blend of people seeing that I’ve built up trust and credibility and the fact that I care about them and their work. But it’s not through a conformance lens.

I know I could make more money if I told myself as a marketing consultant. I could tell people I’m an executive coach – I could do that. I don’t want to just do that. I want to be this blend of, I am just a human being, and this is what I have to offer to myself and to society if it’s of use, and let’s talk about exchanging some revenue. That’s tough, but I’m actively choosing that path because I want this work to matter.

Building trust through depth, not performance

Anna Lundberg: That’s so interesting. There are certain labels you put on yourself to make yourself a commercially viable proposition. All experts will tell us we need to have a niche, market in this way, and of course there’s an element of truth in there. So it takes a lot of guts to say no, I accept it might be slow, but this is the way I’m going to build. You come from a marketing background – tell us more about what your type of marketing looks like. How do you get clients to come to you?

Nick Whitnell: That’s a good question. I’m still navigating it. SEO or GEO, whatever we’re into now – it’s quite difficult when I change my website often because I’m a bit like, I don’t like that title. We play around with it because I’m kind of thinking, you need to give people clarity. When we go to the farm, technically you could call it a workshop. But if I call it a workshop, you’ve got this horrible feeling you’re going to sit in front of a flipboard and I’m going to start talking to you about traditional models. We create new cool stuff. So I’m dancing around that.

I feel very fortunate that I worked with some of the finest marketing agencies, some of the finest marketing strategists and minds almost in the world. We built a brand that was worth a significant amount of money in a short amount of time, with much less budget than competitors. Those themes still stick with me – you build with consistency, credibility, creativity. You build the trust because you can’t tell anyone to trust you. A used car salesman’s not going to say “trust me” and have it work.

We have to continue to be honest with ourselves and honest with the offering we present. When you look at this as a natural metaphor, if you work on the roots and the trunk of the tree – your values, your principles – you need that depth. When I write things on LinkedIn, I write from a pure place of curiosity. I’ve read all the guides, I’ve done all the stuff, and I look at it and think, I don’t want to gamify this. I don’t want it to become a role I have to fulfil. Some of my stuff is great, some is tumbleweed, horrendous, but it’s always me. When people read it they get a sense of what I’m about. When I go to events or talk on podcasts, they know it’s me and I’m always me.

I could write a whole proposition website for myself in about 30 seconds with AI and it would be better than what I’ve currently got. That’s cool, but it wouldn’t be me. So you’d get a photocopy of who I might be, and when I turn up at an event you’d be hugely disappointed. I’ve wasted my time, you’ve wasted your time. There are lots of people who would say I’m doing it the wrong way. Totally cool. I’m not saying you’re doing it wrong, I’m not saying I’m doing it right. I’m just doing it my own way. We haven’t got a huge amount of time on this earth, so let’s have a bit of fun.

The slow, organic alternative to algorithm chasing

Anna Lundberg: Yes, and it’s so interesting. With LinkedIn tips, everyone’s saying the algorithm has changed and there’s crickets and tumbleweed. Ultimately, if you’re performing to that, it’s exhausting. It’s like dating someone and pretending to be cool, pretending you like that music. If it works, you’re going to have to pretend the rest of your life, or they’re going to be sorely disappointed when they get to know you. So back to authenticity – if we just keep showing up, being curious, bringing our energy, having conversations – it does mean maybe not getting that rapid growth. It’s so easy to see other people around you suddenly with more followers because they’re playing the game. But to stay in your groove – it takes a lot of courage and patience.

Nick Whitnell: Completely agree. We’re going through the most change I’ve experienced in my life. We’ve got economic challenges, societal challenges, environmental challenges. We’re in a really volatile time. If you zoom right out and start to look at systems – LinkedIn, if you pay money you can keep your reach going. It’s this idea of enshittification, that we’re going to continue to make things a bit worse because we can.

What drives me is this idea that we are human beings first and foremost. We are incredibly adaptive, beautiful, compassionate if we give ourselves the right environment. That’s why the work I do in nature and with human beings face to face seems to be resonating. You can’t fake me in AI yet – you might have a hologram of me, probably a bit better looking.

We can either get angry and get into the drama triangle – victim, persecutor of AI and systems, then rescuers come in saying I need to scoop up these people. Or we can move ourselves out of the drama triangle into the winner’s triangle, the power triangle. That’s where things shift. Power is a scary word – it makes you think of dictators taking power over people. But if you say empowerment or empowered, of course you want that. If you say powerless, you don’t want to be powerless.

How do I look at who benefits from LinkedIn becoming a paid-for algorithmic outcome? I could pivot towards doing things in person, build my skills around testing things out. There’s still a six-year-old part of me that’s like, no one will turn up. Sometimes not many people do turn up. But it will keep going if I keep believing in myself – and that’s something I can’t fake. If I don’t believe it myself, no one else will.

Why in-person matters more than ever

Anna Lundberg: The power is an interesting one. For me it’s a lot about agency, which feels very empowering. I love your visual of the tree. The LinkedIn performative way – I’m very active on LinkedIn but hopefully don’t attach too much value to it – is the surface you see. But actually it’s the roots and the real belonging, the connection. I’ve been remote-first since way before it was trendy, because I was a digital nomad. Initially I was travelling and totally remote. Then I had young children and Covid. Even I’m feeling drawn to in-person events, which is how I’ve met you. I’ve organised a dinner, I do free conversations – different language, different formats. For me it becomes a tapestry of interactions. It’s not “I’m going to give Nick my sales pitch in two minutes and follow up three times and hopefully he’ll buy my thing.” It’s much more, “I’ve got this dinner, do you fancy coming?” It’s slower but so much more enjoyable, authentic, natural, organic. If you’re in it for the long haul, it does pay out. You’ve got this ecosystem of roots versus constantly trying to make it look good on the outside while inside it’s all crumbling.

Nick Whitnell: 100%. The magic is in finding yourself. I don’t go to traditional networking events. I’m part of a couple of communities that are meaningful to me – amazing people. The common theme of the ones I enjoy is that you come as a human first. You don’t introduce yourself as a job title or as “what value am I to you, or you to I?”

Back in my corporate days when I didn’t have a big marketing budget, I knew that I was of interest to certain people who would swarm around me, get me on some CRM system, and start saying things to me that I’d forgotten I’d said six months ago. They’d be like, “Oh, how was your holiday?” And I’d be thinking, what do you mean? I’ve never met you before. It’s properly bizarre.

When we start to see that there are consistent people there no matter what value you are to them – they’re the people there when you’re struggling, the people you can be honest with and say I had a really crap month, I haven’t earned the money I need to pay my bills. These are the realities of running a business, particularly for smaller business owners. You can sense that from someone in person. You can feel their nervous system. Any kind of coaching, you get the transference of energies. It’s not woo-woo. This is just what we’ve always been doing throughout history – communing, sitting around fires, sitting in spaces together. We’ve pushed ourselves into these weird little rabbit hutches where we sit in digital spaces and have to show up in five minutes of who we are. You think, I’m a complex person. This morning my kid threw up on me, all this stuff happened, and we don’t present that. When you can sense it in somebody, you can really see how they’re feeling. That’s where compassion comes from.

Working with the parts that hold you back

Anna Lundberg: Simon Sinek said something ages ago about friends being the ones you can actually bring your successes to, not just your failures. That hit interestingly, because vulnerability is quite a trendy thing now to say – this is really hard, I’m struggling with trauma. But to actually have someone you can go to and say I’m so proud, I’ve done this, I landed this talk, I made this much money – that’s quite rare. Can I ask, when you find yourself getting caught up with comparison, do you ever find yourself saying “I should…”? How do you ground yourself and stay on your own path?

Nick Whitnell: 100%, yes. I’m a human being navigating my ego. The bit I continue to explore is the idea of parts – in Internal Family Systems, IFS, which is getting a bit more movement now. It’s the idea of Inside Out, the Pixar movie, starting to see that we have different parts driving us at different points. If I saw a post and thought, oh, I could have done that, they really nailed it, look at all the reach they’re getting – there’ll be a part of me thinking, why didn’t you do that, you could have got work from that.

The bit I’ve learned is to see, what’s the good intention of that part of me? It’s basically just trying to protect me from the shame of “you didn’t do enough.” I talk a lot about procrastination. I was a chronic people-pleaser. I didn’t like conflict. I didn’t think authentically. I second-guessed myself a lot. Imposter syndrome was a huge issue. But they’re all good-intended things. We’re moving through this time now where we shame those bits – “that’s a bad part of me, I shouldn’t be like that.” Have that exploration of, what’s your good intention?

The procrastinator part is still there. I’ve got to write my newsletter for tomorrow, I could have written it, I haven’t. Because I’m thinking it has to be perfect. I’m so much better at this now – the reason I can do the things I do is because I’ve managed to find a partnership with that part of me. But it’s trying to stop me being shamed.

Then there are the practical parts that ground my nervous system – I love cycling, go for a bike ride. I love the sea, spend time in the sea. Anything in nature. I’ve accepted that I am a hippie, but I’ve got that vibe already. So I’ll literally lie on the ground, do things we did as kids. None of this is that deep, none of this is that complicated. We don’t need to convince ourselves we need to go on some incredible long retreat or follow some new diet or spiritual process. They can be useful, and I’ve done them. But when I look at the people we were throughout history, we did these things intuitively. Intuition is a huge part of what we’re about – to rewild ourselves back to the state we were in before we were convinced we had to pretend, that we had to prove our worth. That’s complete nonsense in my opinion. The system keeps us trapped. But if we take a true step out of it and look around, that tree doesn’t care what my salary is.

Prioritising what actually matters

Anna Lundberg: I love the multiple personalities inside, the Inside Out reference. I did some work on that years ago too. There’s the hippie inside of me, there’s also the confident ambitious businesswoman, the nurturing mother. There are these different sides and it’s nice that they can coexist. When I first left my corporate job, I got pulled into a group of adventurers and they were all selling their houses, living in vans, doing massive trips. I almost did that – I bought a paddleboard and was going to paddleboard across Sweden. I sort of wish I had, but that wasn’t necessarily my whole me. We live by the sea and I love adventure, but that’s a part of me, not my whole identity. I didn’t have to build my whole identity about that. Sometimes I worry that labels like “I’m a procrastinator” or for me “I’m a good girl” can hold us back, because they become an excuse. Whereas actually I read your newsletter, you send it consistently. So if there’s a typical week for you, what does that look like? How do you balance having to do certain things and still listening to yourself, being organic?

Nick Whitnell: I often have the best intentions for having structure. I’m probably not the most structured of people. That’s something I’m working on. Client work is always the priority. I set deadlines that are fair for me and for them, and I always ensure I meet those deadlines. It’s almost sacred to me – someone expects something of you and you’ve agreed to it, not when it’s been forced, but in mutual contracting.

I run my events through the wheel of the year, just to step into that deeper energy. So I have dates aligned to the key festivals. The next one is summer solstice, 21st of June. Whether people buy into that or not, there’s now science to validate what we’re already into – lunar cycles, women’s cycles. Weekly I have the newsletter.

But fundamentally it can all go out the window. This is the bit around realism. I shared in one of my newsletters that my son is still having challenges with seizures – it looks like he’s probably going to have epilepsy. So I wrote my newsletter later. I rewrote it for that week to be honest about the fact that it was late on a Friday. I’ve done that a few times. Not because I’m virtue signalling, not because I’m trying to turn it into content. It’s to say that for many years I was not the dad I wanted to be. Despite all my early upbringing around my mum giving me values around love and nurturing, I was away in London two or three days a week, going around the country and the world for TV shoots. I wasn’t where I would like to have been. My wife and I had an arrangement where she chose not to work at that time to look after the kids. Now my wife works more hours than I do, so we’ve had conversations about how we find the balance.

Right now my kids are both doing their exams. My son had a seizure yesterday. So it’s a constant challenge, but I’m prioritising his needs, taking him to hospital appointments, making sure my wife has the nourishment and support she needs. Today I wanted to take my son out for a drive – he’s also autistic. So I just did that. Tonight I’ll work later because I wanted to take my son for a drive.

Back to success – success means I can be the person I want to be, the husband, the father, the person, almost the parent to myself that I maybe didn’t have growing up. If I didn’t have my own business I couldn’t do this. It’s probably slowing down what my business growth could be, but I’m cool with that. My priority, my success, is love, it’s choice, it’s compassion. I don’t really have any interest in having huge amounts of money. If it means over time it doesn’t work out and I need more money, I’ll choose a different path. But if you think of our lives as seasons, this season right now for me is about nourishing the people I love.

Closing

Anna Lundberg: So many more things I’d love to talk to you about, but I want to leave it there both for time and mostly because you just so beautifully summarised what is so important and what we’ve been getting at in this conversation. Nick, thank you so much for your time and honesty. On that last note, we need more people like you having that honesty about what it takes to run a business – this is what’s happening in my family right now and that’s okay. Where can we find out more about you, especially if we’re local and would like to come along to your events?

Nick Whitnell: My business is called daring.works – the idea around how we be daring within our own lives to choose our own paths. My name is Nick Whitnell. I do use LinkedIn a fair amount, despite the fact I might be banned now because I’ve been quite challenging around how LinkedIn is used. Our events are the last Thursday of the month at Patch, 10 to 12. Details are on my website. You can sign up to the newsletter there too. I’m always curious, always up for a chat, so drop me a message – even if something doesn’t resonate, I’m happy to be proven wrong or navigate stuff.

Anna Lundberg: I’ll put all that in the show notes. Thank you so much, Nick, and hopefully see you in person very soon.

Nick Whitnell: Thank you, Anna.

Anna Lundberg: Before you go, if this conversation resonated with you, the slower pace, the in-person connection, the idea of building something on your own terms, rather than performing for the algorithm, then you might love what we’re building over at Off Script. It’s a community for established independent experts who want to do their best work alongside other thoughtful, ambitious people. Less hustle, more depth. Real conversations, in-person gatherings, and a space to think out loud with people who get it. Join the waitlist at offscript.club and I’ll be in touch when the doors open.